Barco Connect! Aims to Simplify ProAV Sales (And Has a Cool Logo, Too)


Barco is launching a new channel partner program at InfoComm to expand and reward its network of ProAV resellers for marketing and selling Barco’s products in the U.S.

Barco says it has developed a simple framework to empower reseller partners in growing and differentiating its businesses with market-leading products: the Barco Connect! Partner Program. And, by the way, the “Connect!” logo is the best marketing logo we’ve seen in over five years for a service program in our market. Kudos to the designer!

“The Barco Connect! Program for ProAV resellers opens up a full suite of display and collaboration products to our partners, aimed at helping them increase their revenue and enhance profitability,” comments Patrick Lee, Vice President Entertainment & Corporate for Barco North America. “We’re able to offer a one-of-a-kind combination of innovative and differentiated technologies, world-class support programs, and in-depth expertise, enabling partners to capitalize on the growing visualization and collaboration markets.”

The Barco Connect! Program provides a host of performance-based incentives including financial benefits such as tiered pricing and volume discounts that improve as the business relationship between Barco and a reseller strengthens. “As we grow our businesses together, the advantages of being a Connect! Partner multiply, increasing the level of rewards to fuel our mutual success,” comments Lee.

You can register for it at InfoComm or by contacting a U.S.-based Barco rep here.