Sweden’s Bambuser announces the creation of “In-store Solutions,” a new business unit dedicated to building interactive experiences connecting physical and digital spaces.

Bambuser is a software company specializing in interactive live video streaming supporting interactive, shoppable e-commerce experiences for global brands and retailers including Moda Operandi, Farfetch and Samsung. The Company’s primary product, “Live Video Shopping,” began in 2019 and is a cloud-based software solution used by e-commerce and retail businesses to host live shopping experiences on websites, mobile apps and social media.

A strategic collaboration with AMF Fastigheter, one of Sweden’s largest property owners, brought Bambuser’s Live Video Shopping experiences to the fashionable MOOD Stockholm commercial center. This first-of-its-kind partnership resulted in the launch of MOOD TV, a live broadcast fashion and lifestyle series, and The Lobby Live, a studio space in which brands can host a combination of livestream and real-world shopping experiences and other events.

With COVID-19’s impact on brick-and-mortar footfall, the company experienced a surge in adoption by more traditional and legacy retailers including Dillard’s and Showfields in the U.S., Åhléns and NK in Sweden, among others.

“As the world slowly reopens following pandemic shutdowns, retailers find themselves challenged by a radically different paradigm for consumer behavior. To win back consumers who migrated to online shopping, they for instance need to reconceptualize their physical stores and better leverage technology to offer different, engaging and immersive experiences. We look forward to pioneering these new solutions and enabling businesses to thrive in this new, digitally-driven environment,” said Jesper Funck, chief product officer, Bambuser.

Joining Bambuser to spearhead In-store Solutions will be Annelie Gullström, former head of new business and innovation at AMF Fastigheter. For the past five years at AMF Fastigheter, Annelie kept the company ahead of rapid changes throughout the industry, playing a key role in executing The Lobby Live.

“Retailers are under tremendous pressure to adapt to the industry’s deep, abrupt transformation. As the line between online and offline commerce increasingly blurs, it’s imperative they implement strategies that turn these challenges into an advantage. At AMF, I experienced first hand how Live Video Shopping can have that impact, and in my new role with Bambuser, I look forward to helping more businesses benefit from the symbiosis it drives…” notes Annelie Gullström.