B-Tech AV Mounts announced a new distribution partnership with Portuguese technology distributor Liscic. The news follows recent European distribution announcements for France and the Netherlands, highlighting the demand for B-Tech’s mounting solutions across the continent.

 Established in 1995 as a specialist supplier of Toshiba printer and copier products, Liscic later expanded their product line up with the addition of projectors and, in 2009, took another step towards ProAV when they became the distributor for NEC, supplying their range of projectors, monitors and displays.

 Renowned for their dynamism and for providing support to a vast reseller network, Liscic operates in areas ranging from the reselling of equipment, consumables and parts to the provision of guarantees and logistics, offering partners commercial and technical training, pre-sales consultancy and marketing support.

Liscic will supply B-Tech’s full range of professional mounting solutions, with a particular focus on the System X range for multi-screen installations and System 2 ø50-millimeter pole and collar mounting system; both key ranges to cover hundreds of different installation types — especially useful for video wall and digital signage projects.

Executive Director of Liscic, Paulo Trindade, said, “We needed a mount manufacturer to complement our product offering and to provide a wider, more complete portfolio for all of our partners. We recognized B-Tech as the ideal partner; they are renowned for the high-quality standard of their products, and their knowledge based on so many years in the industry will be a huge asset to Liscic. We feel this agreement will benefit both parties, especially considering the size of our shared network of customers, and we are excited to see the progress in this going forwards.”

Until now, B-Tech has served the Portuguese market directly, supplying system integrators from their Iberia office in Barcelona. Now, with support from Liscic, B-Tech products can be supplied to a much wider pool of SIs and resellers.