B-Tech AV Mounts Choses Starin for Distribution


B-Tech AV Mounts has a new distribution agreement with Starin, a Midwich Group company. Starin was acquired by Midwich in 2020, which was attracted by its strength in the UC market and its similarity in operating cultures. By partnering B-Tech, Starin become sthe seventh Midwich Group company to distribute for B-Tech worldwide, following Sidev in France and Van Domburg Partners in the Netherlands, who both signed distribution agreements with B-Tech during 2023. Pre-existing agreements between B-Tech and Midwich include the Australian, APAC, Irish and UK markets, where the companies’ working relationship spans 15 years.

“Partnering with Starin will further B-Tech’s brand awareness throughout the USA and together we’ll be able to provide the highest level of support to the reseller network. Starin has an exceptional team supporting its resellers and the B-Tech sales team will provide extensive pre-sales support. We recommend the best solution for any given project and stay involved throughout to ensure a successful outcome for everyone involved.” B-Tech Operations Manager Chris Bugan said