AVIXA Women’s Council Launches Rosie Riveters Initiative

The AVIXA Women’s Council has partnered with Rosie Riveters, a 501(c)(3) nonprofit organization built on the premise that innovation is cultivated where experimentation is encouraged, and that failure is not in conflict with success, but a necessary and crucial part of it.

Watch the video below to learn more about the AVIXA Women’s Council Rosie Riveters Initiative.

“There is no true career path that leads young students and innovators to the ProAV industry, let alone younger girls who only represent less than 20% of the industry entirely,” said Jennifer Goodyer, a member of the AVIXA Women’s Council who is co-leading the initiative. “The AVIXA Women’s Council believes that by supporting STEM programs like the Rosie Riveters non-profit organization, we can intervene early in girls’ education to bring awareness to STEM careers such as those we occupy in ProAV.”

“By sparking an interest in our industry during their formative years of education, girls can pursue various schooling and training paths that would lead them to a career in AV, which would have a direct positive impact on gender equity in ProAV and technology,” added Erica Carroll, who is also leading the initiative.

The Council’s original goal was to raise $5,000, but this was achieved early on thanks to a donation by Advisist, which is led by Bradford Benn. The Council has since raised its goal to $10,000, and is still taking donations via a GoFundMe. Other major sponsors include LAVNCH [CODE], Peerless-AV, AtlasIED, QSC and Mersive.

For more information on the AVIXA Women’s Council Rosie Riveters initiative, visit