AVI-SPL announced the appointment of Michael Kellaway as its new managing director for the United Kingdom.

Kellaway, an experienced, growth-oriented leader in the AV and unified communications and collaboration (UCC) industry, will be tasked with bolstering AVI-SPL’s leading UCC services in the U.K. market, identifying and answering future customer needs, and expanding the company’s world-class talent through development and acquisition.

Most recently with UCC software provider Synergy Sky and Omega Digital, Kellaway is passionate about digital workplace services and has a proven track record of company growth and team building along the way. Building on AVI-SPL’s industry-leading status, Kellaway sees exceptional growth capacity for AVI-SPL locally and globally.

“Organizations in the U.K. and around the world who are not currently using modern workplace technology, or applying it improperly, have immense untapped potential,” said Kellaway. “With AVI-SPL’s strategic guidance, expert insight, hand-in-hand partnership, and world-class technology we can significantly enhance our clients’ team communication, collaboration and performance that ultimately improves their business outcomes. I am truly excited to be joining the AVI-SPL team and helping our customers achieve their goals.”

According to a recent study of AVI-SPL conducted by renowned market research firm Forrester, AVI-SPL’s all-in-one global services increase the productivity value of large enterprise organizations by $12.4 million over a three-year span. The market research firm also concluded that, with AVI-SPL’s guidance, organizations on average eliminated 141,500 unproductive hours for employees with more intuitive technology enabling meetings to start on time, as well as a 20 percent increase year-over-year in conference room utilization.

“We believe Michael is going to take AVI-SPL to the next level and beyond in the U.K., which in turn, will catapult our customers’ and their employees to the next level,” said John Murphy, chief operating officer for AVI-SPL. “He brings the ideal blend of knowledge, creativity, customer-centricity, motivation, and history of success you want in a leader. I cannot wait for our customers to meet him and learn more about how AVI-SPL can improve their operation.”