Omar Prashad

Omar Prashad

With 20 years of experience in the AV industry (and a handful of months on the dark side as a management consultant); Omar has successfully held leadership roles in sales, operations, and engineering and has worked at both the integrator and manufacturer levels. He is passionate about the AV industry and the challenges integrators face; and is a frequent writer and speaker on topics that affect the business of integration from Strategy, to Sales, Marketing, and Operations. With an MBA from a top Canadian University he brings has a unique perspective on the business of integration. Currently, Omar is the Director of Integration Sales for Solotech in Toronto, a global AV integration and events staging powerhouse. He can be reached at, on LinkedIn (there’s only one Omar Prashad!), on Twitter @omarprashad, or at

Three Reasons Free Isn’t the Answer


Unfortunately, we’ve hit the second wave of COVID-19. Here’s wishing you, your families and your colleagues are safe and healthy. I like the clarity that comes with hindsight. Now’s a great time to look back at some of the business strategies we either initiated (or considered initiating) way back at the beginning of the pandemic. […]

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