Omar Prashad

With over 13 years of experience in the audio visual industry; having worked through roles in sales, operations, management and executive leadership; Omar is passionate about the AV industry and the challenges integrators face. He is a frequent writer and speaker on topics that affect the business of integration from Strategy to Sales and Operations. Omar is the Vice President of GAV Mgmt, a niche AV and low-voltage integrator servicing customers across North America. He is presently working on his MBA degree at Queen’s University and establishing a boutique management consulting firm providing specialized services to audio visual integrators globally. He can be reached at, or on twitter @omarprashad

Primacy, Recency and the Power of Options


So by now you know that I’m a huge proponent of ensuring that your proposal to the customer is carefully thought out and 110 percent customer-centric. It has to be customer focused, succinct, written in language they understand (no technical terms or jargon), short enough that they will actually read it, and solely focused on […]

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