Melinda Foster is the marketing director of Century Stereo, where she is responsible for designing and implementing a strategic marketing and business development plan that includes planning events for consumers and industry partners, communications and PR activities, as well as managing the company’s website and social media. She is also an experienced consultant and systems designer that successfully completed projects including large scale residential and light commercial systems before assuming the marketing role at Century Stereo. Additionally she is a CEDIA Registered Outreach Instructor, blogger and occasional marketing consultant.
Reach her at melindajfoster@gmail.com.
Recently I gave a CEDIA presentation to a group of contractors discussing how to make home technology profitable in the remodeling industry. In preparing for that presentation, I realized the facts and figures I found not only pointed them in a certain direction it painted a pretty clear picture for Home Technology Specialists too! It […]
n sales, we encounter all kinds of customers. The good. The bad. The dreaded. The bad customers are perceived as bad probably because in the past we’ve had to deal with similar customers and it didn’t turn out so well then and maybe hasn’t turned out well since. So we dread it. Avoid it. Cringe when confronted by it. How do […]
Over the years I have worked with some pretty amazing people… amazing people who occasionally needed a time out. They were tired, cranky or had just been in the business for far too long and started to exhibit some signs that were not exactly appropriate workplace behaviors. If I’m honest, I have been guilty of […]
Recently I attended an IDCEC approved course called “Unleashing Creativity and Tapping into the Intuitive Mind.” The description of the course touted tools for reducing stress and problem solving at work and at home. When I signed up I remember being excited and thinking this course would have universal appeal. Who wouldn’t be interested in attending something like that? I was […]
Oftentimes, emphasis on what makes a good sales person is placed on the ability to close a sale or knowledge of our products or even a gift for gab. However, we overlook how well we listen to our clients. It is that vital first step we take for granted as we steam roll through to give our […]
In my post, Stand Out, I stated that hosting consumer and industry partner events was one of the ways to differentiate your business from your competitors by adding value as a resource. In this post, I want to focus on targeting industry partners (architects, interior designers, builders and remodelers) through outreach events. You want to make sure […]
Stand Out: Event Marketing for AV Dealers (Part 1) Our industry, along with the rest of the country, was hit hard during the recession. Many AV dealers and integrators closed their doors permanently, while others scaled back and saw their revenues fall drastically. Although we’re not out of it yet, for businesses that were able to […]
