Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

No Pictures Please!

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InfoComm 2013 is the perfect opportunity for manufacturers of AV gear to tout the genius of their new AV wares. It is the one show that most commercial AV Peeps attend, looking for the product that will catapult them head first into new verticals and increased profit margins. Naturally, given that, manufacturers write press releases […]

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8 Reasons that 4k is Just “Not Enough”!

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So I’ve been reading a lot about the new 4k format for televisions and I’ve seen a few 4k displays, both out in the retail space and here in our shop.  I’ve read numerous 4k tweets, posts, and blogs, like this one by John Sciacca.  I’ve even watched an hour long video starring video guru Joe Kane discussing the subject.  So after all this 4k exposure, […]

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Meet New Blogger Mark Coxon

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In a fit of self awareness, (followed by associated depression and fetal thumb-sucking ), I felt it might be necessary to introduce myself formally to rAVe readers. For anyone who may follow me or be familiar with some of my work in the industry, you may already know my take on a variety of AV issues. For […]

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Accepting Nominees for the 1st annual Hall and Oates “Promises, Promises” Marketing Awards

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So I’ve been reading some AV “news” lately, and much of what I’m finding in this arena is not actually writing but regurgitation. Blame it on a slow news day if you must, but it seems many sites just repost manufacturer’s press releases ad hoc and call them“news.” Now if press releases only related newsworthy […]

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Switch Wars: A long time ago, in a galaxy far, far away. . . .

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If anyone has been following the Crestron/Extron/AMX Video Shootout of their HDMI switchers, let me start be saying. . . WAKE UP!  I’m sure the 5 minute demonstrations have lullled you into a slumber, so get some coffee. I will first take AMX out of the fray here, because their response video was awesome.  1 minute of “who cares”, with some quick red asterisks pointing out […]

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