Lee Distad

Lee Distad

Lee Distad is a rAVe columnist and freelance writer covering topics from CE to global business and finance in both print and online. Reach him at lee@ravepubs.com

Resolve To Close More Deals In The New Year

Presumably you’ve had some quiet time over the holidays to reflect on the past year, and to look forward to the next. Since traditionally now is the time to think about resolutions for the coming year, perhaps you’re thinking about what you can do differently at work, whether it’s how to streamline processes to be […]

Resolve To Close More Deals In The New Year

Have You Done These Three Things?

One of my favorite aphorisms (and I have plenty) is that you have to make the most of what you’ve got. Because, and while I know that it’s a tautology, all you have is all you’ve got. That’s the essence of what it means to have best practices in your business. Best practices are just […]

Have You Done These Three Things?

Reconsidering My Stance On Smart TVs

Until now I haven’t understood the appeal of so-called Smart TVs. I didn’t want my TV to be networked. I didn’t want it to do tricks. All I wanted was for it to do what it was told, and to display an adequate picture. Until I had to make some refits to the TV install […]

Reconsidering My Stance On Smart TVs

Wiring Then And Now

It feels like a million years ago that pulling wire in residential installations almost exclusively meant speaker wire. AV pros who’ve been around long enough have seen a lot of changes since then. And at the risk of sentimentality or applying too much nostalgia to the past, the changes that have come and gone in […]

Wiring Then And Now

Strange Re-Tales: If It Fits It Ships

There are all kinds of lovely aphorisms about how important it is to prepare ahead of time: Forewarned is forearmed An ounce of prevention is worth a pound of cure Measure twice, cut once I could go on. The thing about aphorisms and common wisdom is, to borrow another one, that they so often go […]

Strange Re-Tales: If It Fits It Ships

When Was The Last Time You Did an AV Demo?

For as much traction as the so-called smart home has gained in consumer awareness, it’s still audio and video that remains a key part of the residential business. While I’ve met a few HiFi shop owners who loathe automation and prefer to deal with it in the context of cinema room design, I don’t think […]

When Was The Last Time You Did an AV Demo?

Who’s On First?

As Dickey Fox said in the film Jerry Maguire, the key to business is personal relationships. I agree wholeheartedly. Knowing who you have to deal with, and how best to work with them is of paramount importance. But it’s not always as easy as buying people coffee, or taking them out for lunch to get […]

Who’s On First?

With Broadcast Boxes, It’s Always Two Steps, Forward Three Steps Back

The tech media never lets up with thinkpieces about cord cutters and the imminent dire future for broadcast TV providers. Yet we’ve been reading these pronouncements for years now. And the broadcast landscape has changed a lot in that time. Whether it’s for better or worse is probably a matter of opinion. I’ll concede that […]

With Broadcast Boxes, It’s Always Two Steps, Forward Three Steps Back

Too Much Follow Up?

When I’m coaching sales training I talk a lot about the importance of follow up. That’s because it makes a difference. As a salesperson if you actually follow up with prospective clients, you’ll be well ahead of your competitors. That’s because most salespeople either don’t follow up at all, or they only follow up half-heartedly. […]

Too Much Follow Up?

Where Have All The Sales Reps Gone?

I just spent a week road tripping in the wilds of northern Alberta. That, in itself, is not unusual for me. I do it all the time. What made it different this time was that I had cajoled the Canadian sales manager for the biggest brand we distribute to ride with me. My main objective […]

Where Have All The Sales Reps Gone?

Leave Your Propeller Hat At Home

It is absolutely possible to have too much of a good thing. In the various AV and CE channels, you’ll find that at least a trickle of nerdiness runs through most of the people who work there. In some, it’s not so much a trickle, as it is a raging river. And there’s nothing wrong […]

Leave Your Propeller Hat At Home

Poaching Clients, Karma, and Why You Don’t Chase Every Rabbit

Mark Twain said, “a man who picks up a cat by the tail learns something that he can learn in no other way.” As valuable as direct experience is, and as important as it is to learn from your mistakes, it’s even better to learn from others’ mistakes. Picking up a new client who’s dumped […]

Poaching Clients, Karma, and Why You Don’t Chase Every Rabbit

Dealing With RFQs, Part 2

In the prior installment, I had begun detailing the Request For Quote process, and my observations on them. And by “observations on them,” what I really mean is my cynical outlook on them. Don’t get me wrong, jumping through the RFQ hoops set out by organizational procurement managers can be a tedious and unrewarding exercise. […]

Dealing With RFQs, Part 2

Dealing With RFQs

Anybody who sells into commercial, industrial or institutional channels has to deal with Requests For Quotes. A request for quotation (abbreviated as RFQ) is how large organizations invite vendors to bid on systems, services or individual products. For AV pros, quotations on systems and services are the most common. Additionally, what’s asked for the in […]

Dealing With RFQs

The Importance Of Being Apologetic

There are some things that you just don’t see very often any more. Wooly mammoths or dodo birds are good examples. There’s something else you don’t see very often in the wild: An apology. I mean a real apology. Not a half-hearted apology, or a sorry-not-sorry non-apology, or worst of all, the one where someone […]

The Importance Of Being Apologetic

Going Your Own Way

It’s not uncommon after years working for other people to decide that now is the time to strike out on your own. In fact, it’s extremely common, part of the circle of life. And not everyone who goes out and sets up shop for themselves is a born entrepreneur, either. I can think of people […]

Going Your Own Way

Strange ReTales: White Van Speakers

Last week I stumbled upon a fun essay at Audiophile Review in which the author used the notorious White Van Speakers as a jumping off point to rail at his particular hobby horses in the HiFi biz. As entertaining as his screed was, I’m going to take a more literal approach. Instead of using White […]

Strange ReTales: White Van Speakers

Vendor Support For Dealer Show Booths

One of the marketing efforts that AV firms engage in to reach more clients is exhibiting at promotional shows: Buying a booth at the show to promote their services. When we talk about the promotional shows that dealers participate in, we’re most commonly talking about consumer shows. That includes home shows. Renovation shows. Home shows. […]

Vendor Support For Dealer Show Booths

Lord Of The Dance

Apophenia is the tendency to see patterns of meaning in things. When unchecked it can be a disorder, but in and of itself, it’s a handy mental tool for making sense of the world around us. If you’re around long enough in any field of endeavor you recognize patterns emerge. Like negotiating. Haggling over a […]

Lord Of The Dance

Best Practices And Efficiency

I have a tendency to get hung up on best practices. My excuse for being so centered on them is that best practices are, by definition, the best way to do something. My old boss and mentor frequently reminded us that there were three ways to perform a task: a right way, a wrong way […]

Best Practices And Efficiency

When High Voltage Meets Low Voltage, Are There Sparks?

The relationships between the various trades on a jobsite form a complex web of inter-dependencies. The two that are arguably the closest are the electrician and the AV pro. That makes sense, since on even small AV jobs the AV pro needs to specify locations and load capacities for the electrical outlets required for the […]

When High Voltage Meets Low Voltage, Are There Sparks?

Strange ReTales: Ring The Alarm

The best laid plans, they say, often go awry. That was actually Scottish poet Robert Burns who wrote that, but that’s neither here nor there. Years ago, I had promoted up a brand new Assistant Manager. Mitch was a great salesperson, well organized, and a good leader, so he was an excellent choice. None of […]

Strange ReTales: Ring The Alarm

Proper Processes Produce Predictable Projects

Just the other day I was involved in a discussion with long-time AV industry people. One of the complaints leveled at the channel as a whole was that overall, the barriers to entry are low: At the most basic level, all anyone needs is a set of tools, a vehicle, and small lines of credit […]

Proper Processes Produce Predictable Projects

Client Management Is Just the Beginning 

At a typical AV company, the sales designers and sometimes the project managers are the front office people that the clients know and work with. They’re the ones that the clients ask for when they call, the ones they look to answer their questions, solve their problems and reassure them that everything is going according to […]

Client Management Is Just the Beginning 

Closing Ratios

Sometimes it feels like I’ve spent my whole professional life being ruled by metrics. Top line. Bottom line. Gross. Net. And of course all the derivative metrics. Turns. Shrink. Sales per square foot. Warranty percentage. Defective percentage. Closing ratio. Ah, closing ratio. My favorite. Not really. If you don’t know, closing ratio calculates how many […]

Closing Ratios

The Next Big Thing 

There’s that aphorism that if you always do what you always did, you’ll always get what you always got. But that’s not really true in this business. In our business, if you always do what you always did, with each passing year you’ll get less than you did before. Looking at the overall landscape of my dealer […]

The Next Big Thing 

Losing An Appendage

Last week I was away on business. Starting on Monday my iPhone 6 started to present battery issues: rapid power drain, and, for unknown reasons, the battery indicator would read “100%” all day even as it approached zero charge. It was intermittent, too. That only made it even more mysterious. I had no clear way […]

Losing An Appendage

So You Have a Recall

Late last year, I got to have a front row seat for a major product recall from one of the world’s largest electronics manufacturers. Well, maybe it’s not accurate to say I had a front row seat –more like, as a distributors’ rep, I was on the sharp end of the stick, having to manage […]

So You Have a Recall

Quality Still Matters

A new coffee shop opened up on the corner near my house. It’s one-off, and locally owned. I got a double espresso, to go. It was three bucks, and, I found out after I left, undrinkable. Not because I’m some sort of effete coffee snob, but because it was literally undrinkable. It tasted like the […]

Quality Still Matters

Strange ReTales: Time Sensitive Offer

I know I’ve talked in the past about the various characters who wandered in and out of the stores I worked in. There were the tire kickers, the be-backs, the rude, unhappy people, and a rogues’ gallery of others. Some of them were even, occasionally, actual paying customers. And then there were the dawdlers, customers […]

Strange ReTales: Time Sensitive Offer

AV Companies and the Threat of New Entrants

In recent editorials, I’ve been going over Porter’s Five Forces and putting them into context for businesses of the AV business. To review, here are the Five Forces: Threat of new entrants Threat of substitutes Bargaining power of customers Bargaining power of suppliers Industry rivalry For this installment, I want to discuss the threat of […]

AV Companies and the Threat of New Entrants

Strange ReTales: Selling Video In The Stone Age

When I browse the video department of modern retails I’m struck by how lucky kids today have it. When I was their age, demonstrating video quality was much more difficult. I’m going to take you way back in time, before DVD, before HDTV, to the 1990s. Back then we had neither digital signal nor fancy […]

Strange ReTales: Selling Video In The Stone Age