Lee Distad

Lee Distad

Lee Distad is a rAVe columnist and freelance writer covering topics from CE to global business and finance in both print and online. Reach him at lee@ravepubs.com

Communication May Not Fix Everything But It Fixes Most Things

While I work with a number of channels, the primary dealer channel I service is telecom. It was pretty low key and the media didn’t really make a big deal out of it so you might not know this but last week Apple announced the new iPhones for 2019. Anyway, on Friday I received an […]

Communication May Not Fix Everything But It Fixes Most Things

Troubleshooting in Review

I know I’m a little late celebrating Robbie Burns Day, which was at the end of January, but a line from one of his famous poems is a good intro to this column: “The best laid plans of mice and men gang aft a-gley.” What he meant was: “Things go wrong.” It’s a reality of […]

Troubleshooting in Review

The Designate

Business is almost always a team effort. All of us require a network of team members, all working on what they do best in order to make sure that the client is well taken care of. Building on that, there’s a very important social aspect to business. People don’t just do business with you because […]

The Designate

How To Apologize

You’re probably aware that business coaches are a whole thing now. Whatever skills or aptitudes you’re looking to sharpen, you can find and hire a coach who will help you learn what you need to know to improve on whatever it is you feel you need to improve on. There are any number of things […]

How To Apologize

Gantt Charts Are The Best Charts: Part 2

In the first installment, I had mentioned that Gantt charts used to take up an entire wall. That meant that they weren’t mobile, which required team meeting to be planned in the office where the Gantt chart lives. Now, with software solutions, you can take your project’s Gantt chart with you and your team can […]

Gantt Charts Are The Best Charts: Part 2

Gantt Charts Are The Best Charts: Part 1

There are some topics that get all the attention in the trade media. That’s usually because the subject is exciting or novel. Mostly those topics are product-related and form a constellation of gushing puff-pieces when exciting new products are launched. That’s not to say that every article about a new product is exciting. I once […]

Gantt Charts Are The Best Charts: Part 1

Art Dealers Do CRM And So Should You

One of the regular conversations I have with my clients involves leveraging Customer Relationship Management – CRM – tools to retain and engage their existing customer base in order to keep them coming back to spend money. How exactly that should be done is a lengthy conversation. The fact that it should be done is […]

Art Dealers Do CRM And So Should You

Prepping For Your Installs With Redundancy

I got a call from one of my dealers this week. That’s not unusual, someone calls me every day. That’s part of my job. “Lee, I have a problem.” — that was how the call began. What had happened was that he had driven out to a jobsite to install one of our cell boosters […]

Prepping For Your Installs With Redundancy

Strange Re-Tales: The Puppy Dog Close

There are a lot of ways to close a sale. The shelves of the business section of the bookstore are full of volumes on how to close more deals. Even when you account for the fact that every sales guru who puts up a shingle and starts selling books and seminars gives a different name […]

Strange Re-Tales: The Puppy Dog Close

What Matters When Selecting New Products

I’ve talked before about how my inbox is deluged every day with unsolicited product pitches — and most of them are garbage. I’m reminded on a daily basis of two key aphorisms. The first is Sturgeon’s Law: that 80% of everything is crap. The other, courtesy of tech entrepreneur James Altucher, is that “95% of […]

What Matters When Selecting New Products

Building Resilience Into Your Schedule

It’s important to be resilient. In this context, that means being prepared for the worst. Everyone knows Murphy’s Law: “Anything that can go wrong, will go wrong.” And there are others like, “The first casualty of every battle is the plan,” or “Every solution has two problems,” and of course, “You don’t need to go […]

Building Resilience Into Your Schedule

Details and Communication

I was recently meeting with one of my dealers and he expressed frustration at how may times he has to repeat himself on jobsites when communicating his requirements to trades like the electrician or the HVAC guy in order for them to do the thing he needs them to do, so he is able to […]

Details and Communication

Proper Process For Troubleshooting

I’ve spent a fair amount of time in the field troubleshooting systems. These days, as a distributor rep, I’m on the other end of the phone, fielding calls from dealers and helping them troubleshoot installations that use my hardware. Mostly, how I handle those calls is to walk through and confirm what they’ve already done: […]

Proper Process For Troubleshooting

What’s Holding You Back?

Whether you’re working on improving yourself personally or professionally, it’s essential to have the ability to be introspective and analytical, in order to identify what you need to work on. That’s also true when you’re coaching others. In that, self-improvement has a lot in common with troubleshooting systems and equipment at work: diagnose, analyze, repair, […]

What’s Holding You Back?

The Joys of Cable

Some topics, when you review them every couple of years, you come to realize that the more things change, the more they stay the same. I remember all the prognostication ten years ago about cable cutters and the death of TV. Being me, I always took a more pragmatic, some might even say cynical, view. […]

The Joys of Cable

Vent Covers and Ports

Spring has sprung where I live, and that signaled the start of Spring Cleaning, both indoors and out. It was after cleaning out the garage and attempting to wash away all the grit from winter that I discovered that the hose bib had frost damage, and leaked into the basement when the tap was turned […]

Vent Covers and Ports

Cassettes Making a Comeback?

One of my stock catchphrases when I re-share something on social media that I find odd or surprising is “Well, it turns out that haven’t actually seen everything yet.” That’s how I felt, and in fact keep feeling, when I see frequent mention in my newsfeed of this artist or that either releasing new material […]

Cassettes Making a Comeback?

Why You Need To Avoid Underselling

Spend any amount of time coaching salespeople and you’ll quickly see commonalities amongst them. These include not only their strengths, but also, and maybe especially, their weaknesses. The most common trait salespeople share is fear of rejection. That’s not unusual. Everybody likes being accepted, few people seek rejection. And it’s a common, easy mistake to […]

Why You Need To Avoid Underselling

The Joy of Change Orders

It’s a truism that the first casualty of every battle is the plan. One of the realities of building things is that sometimes the plan gets changed. While ideally every eventuality gets considered and decided upon during the design and planning stages, we don’t live in an ideal world we live in this one. Consequently, […]

The Joy of Change Orders

Are You Profiting From Your Labor?

One of the topics I address regularly in meetings with my dealers is the pace of change, and that there are very few things you can count on to deliver top line and bottom line results long term. In these discussions I point out that the product categories I made a living on in the […]

Are You Profiting From Your Labor?

Electricians and AV Need Each Other

I can’t think of two separate specialists on the jobsite whose work is more closely linked than the AV pros and the electricians. They’re so closely linked because even for small installations AV pros need to communicate with the electrician to specify locations and load capacity for the outlets that service their equipment. And with […]

Electricians and AV Need Each Other

Did Anyone Notice that Ultraviolet Is Closing?

Imagine my surprise when I received an email out the blue telling me that Ultraviolet, the movie library service will be ending its operations at the end of July 2019. Honestly, I’d mostly forgotten about Ultraviolet. So, curious after reading the email, I went to the website to learn more. Of course, first I had […]

Did Anyone Notice that Ultraviolet Is Closing?

Warm Calls Are The Best Calls

If you’ve been in sales for a long time, you’ll have read a lot of books and articles on selling. And if you keep track of such things, you’ll notice that the majority of the time, the content focuses on cold calling: How to do it, and how to make it work. Conversely, there’s less […]

Warm Calls Are The Best Calls

Go Big Or Go Home

One of the most crucial pieces of advice I’ve ever received was, “Don’t decide for the client how much is too much. It’s not your job to say ‘no’ on their behalf.” Put another way, don’t be afraid of overselling the job; be afraid of underselling the job. This is a separate issue entirely from […]

Go Big Or Go Home

Making CRM Work For You

One buzzword/acronym that gets thrown around a lot is CRM, short for customer relationship management. It can be a large, unwieldy concept and what CRM looks like for a business can be a lot like the parable of the five blind people, each trying to describe an elephant, by only touching one part of it. […]

Making CRM Work For You

When High Voltage Meets Low Voltage Are There Sparks?

The relationships between the various trades on a jobsite form a complex web of interdependencies. The two that are arguably the closest are the electrician and the AV pro. That makes sense, since on even small AV jobs the AV pro needs to specify locations and load capacities for the electrical outlets required for the […]

When High Voltage Meets Low Voltage Are There Sparks?

How Do You Prepare for the Holiday Season?

As I write this, Black Friday week has come and gone. The balloon has gone up, so to speak, on the holiday selling season. Regardless of which channel you work in and which side of the business you’re on, this time of year impacts you and you need to prepare accordingly. These days, working on […]

How Do You Prepare for the Holiday Season?

Selling Maintenance Services

One of the joys of the AV business is that as networked-capability increases the performance potential of integrated AV, it also increases the complexity, which means increasing the potential for service issues. “Keep it simple,” is a great mantra to live by, but it only goes so far. However, network-connectivity cuts both ways and while […]

Selling Maintenance Services

Wellness Checks

The connected era we live in is pretty amazing. A huge proportion of my job can be done by phone, text, and email. But there’s still replacement for meeting customers in-person. Even video conferencing isn’t quite the same. If you’re a sales rep there are a lot of good reasons to travel your territory and […]

Wellness Checks

HDMI Surprise

  So it turns out that I can still be surprised. That I’m not as jaded and world weary as I thought. That I have not yet seen everything. Long story short, we switched our home internet and TV from Shaw to Telus Optik. That necessitated an installer to come over with a new modem […]

HDMI Surprise

You Can’t Take Your Customer’s Knowledge For Granted

I recently learned that at one of my dealers in small-town rural Alberta one of the two principals retired, selling his half in the business to his partner. Since most of my dealings were with the now-retired principal, and I didn’t know the other all that well, it seemed like a good idea to drive […]

You Can’t Take Your Customer’s Knowledge For Granted

Three Simple Things

Since I know that I have a reputation for aphorisms, let’s start off with this one: How you do one thing is how you do everything. Best practices are a drum that I beat on a regular basis. But that’s only because they’re important. When discussing anything, it’s often helpful to frame it differently, to […]

Three Simple Things