Lee Distad

Lee Distad

Lee Distad is a rAVe columnist and freelance writer covering topics from CE to global business and finance in both print and online. Reach him at lee@ravepubs.com

Living Out on the Margins

In talking with my dealers — across all those conversations — common threads emerge. Big on everyone’s minds right now is “what’s going to happen next?” concerning COVID-19, not to mention other potential disruptions. A concern that’s been ongoing for some time, regardless of other issues, is maintaining or even growing margins. We all know […]

Living Out on the Margins

Managing Lead Times in the COVID Era

I’m at the point where I’m genuinely tired of dealing with the impact of COVID-19 on business, and I’m definitely tired of talking about it. But, as they say, we play the hand of cards we have dealt. There are a lot of complications that we have to face today as a result of COVID. […]

Managing Lead Times in the COVID Era

The Threat of Substitution Is Always Around the Corner

So I had a particularly notable and unsatisfying customer service experience this year. I say “this year” because it’s been slowly unfolding like a slow-motion train wreck throughout almost all of 2020. Bear with me here, because it’s kind of a convoluted tale. There’s a brand of outdoor apparel that I’ve been loyal to for […]

The Threat of Substitution Is Always Around the Corner

Video Boomers and Virtual Parties

The other day, my dad asked me to call him and give him some advice. Family friends of his were going to celebrate their 60th wedding anniversary virtually via Zoom. A 60th wedding anniversary is a remarkable milestone and deserves to be celebrated. But obviously, all people involved have concerns about gathering in large groups […]

Video Boomers and Virtual Parties

Forecasting in the Time of Cholera

Talking to my friends, peers and contacts in various channels, I’ve realized that we’re all facing similar challenges. I mean, obviously. Who isn’t? The challenge I want to address here is planning for the future. We’re all making our way through a period in which the precedent was before our lifetimes, so we have very […]

Forecasting in the Time of Cholera

Who Even Needs a Blu-ray Player Anymore?

I just realized it’s been a while since I’ve written anything ephemeral or lighthearted. Although, in my defense, it’s been a really weird year. And like everyone else, I’ve had a lot to deal with. Way back at the end of 2019 (in the before times, if you remember those) I had chronicled how we […]

Who Even Needs a Blu-ray Player Anymore?

Gantt Charts Are the Best Charts: Part 4

We covered the balancing act between the estimated time to complete tasks and the actual time in the previous installment. That leads to a related topic: the management of personnel, resources, and material. Tipping the balance between estimated and actual back into your favor requires proper management of the people and resources on your project. […]

Gantt Charts Are the Best Charts: Part 4

Design Retainers Are Your Friend: Qualifying and Filtering Clients

It’s said that the hard lessons are the only ones we really learn. I had a coach a long time ago, a gruff old man from a former Soviet bloc country. One of his bits of old country wisdom was, “Pain is best teacher; perhaps only teacher.” Someone else once said to me, “The universe […]

Design Retainers Are Your Friend: Qualifying and Filtering Clients

How to Deal With Job Site Delays

I don’t know about the rest of you, but I felt like I needed a break from thinking about and talking about the impact of COVID-19 and the quarantine measures that we are taking — personally and professionally. That said, the topic is at least a little inescapable. For my dealers who’ve still been open […]

How to Deal With Job Site Delays

Effective Troubleshooting, Quarantine, and You

Things are weird right now. As I’ve said in other columns, business is still being conducted, just differently. And, I’m sorry to say, at a slower tempo. Some things still need to get done, though. And one of those things is tech support and troubleshooting, whether it’s for an existing installation or a new install […]

Effective Troubleshooting, Quarantine, and You

Keeping in Touch Is More Important Than Ever

If you’re still working, as I am, you’ve already discovered that you need to work differently — in a few different ways. As the Zen expression goes, “this understanding applies to all things.” Face-to-face meetings are a thing of the past, one of which we did “before.” To be completely honest, the two things I […]

Keeping in Touch Is More Important Than Ever

Effective Cold Calling During a Plague

You may have heard by now that we’re all dealing with social distancing and travel restrictions as a result of the official response to COVID-19. Some things may start to reopen soon, but I don’t think we can count on anything going back to business as usual for quite awhile. If you’re still working, as […]

Effective Cold Calling During a Plague

Online Training During Quarantine: Some Tips

The current situation with COVID-19 is forcing us to adapt and do things differently — in multiple ways. We may only have to change for now — but maybe longer. In any case, we should be prepared for any adjustments that may come our way. The business landscape right now is strange. Many of my […]

Online Training During Quarantine: Some Tips

What to Do While Quarantined

Sometimes things don’t go the way you plan. I had all these marketing plans prepared to work with my dealers during this quarter. Then the COVID-19 pandemic arrived. As they say on the internet, “Well, that escalated quickly!” Most of my dealer base shut down. Some are still operating, mostly the ones who have contracts […]

What to Do While Quarantined

What Do You Have Lined Up: Structuring Your Sales Funnel

If you’ve spent any time in sales within a professional setting, your boss has likely asked you, “What do you have lined up?” In some workplaces, it’s an informal check-in where your boss wants to know what you’re working on, or for you to give him or her an idea of upcoming project scheduling and, […]

What Do You Have Lined Up: Structuring Your Sales Funnel

What’s Holding You Back?

Whether you’re working on improving yourself personally or professionally, it’s essential to have the ability to be introspective and analytical, in order to identify what you need to work on. That’s also true when you’re coaching others. In that, self-improvement has a lot in common with troubleshooting systems and equipment at work: Diagnose, Analyze, Repair, […]

What’s Holding You Back?

Should You Service What You Didn’t Sell?

There’s an advertising catchphrase that probably dates back to the dawn of advertising: “We service what we sell!” You’ll see it appended as a tagline everywhere from car dealerships to general merchandise retailers. Last week my kitchen fridge died — it was only seven years old. I say “kitchen fridge” to differentiate it from the […]

Should You Service What You Didn’t Sell?

Dealing With Uncertainty in Estimation

When planning and estimating, you have to deal with the unknown — this includes both the known-unknowns and the unknown-unknowns, so to speak. Everyone likes clear, concise answers, and at least initially, it’s not always possible for project managers to give them. During the development of the initial scope of a project, it’s difficult, maybe […]

Dealing With Uncertainty in Estimation

One Thing Leads To Another

If you know me, you know that my favorite aphorism is “every solution has two problems.” As it happens, I seem to have an occasion to say it almost every single day. I had written not too long ago about having added Disney+ to the streaming services we subscribe to. But there’s a whole other […]

One Thing Leads To Another

Cash Flow and Collecting Your Receivables

There’s a saying that I regularly remind myself with. It goes, “If it makes you money, it’s a business. If it costs you money, it’s a hobby.” And while in order to be a business you need to have products and services that people want, it’s no less necessary, more so perhaps, that you get […]

Cash Flow and Collecting Your Receivables

My Home Cell Booster Install

One of my favorite aphorisms says that “every solution has two problems.” This understanding applies to all things. We moved into a new home in a new neighborhood. It’s right on the edge of the city. At least for now, until the fields south of here get developed too. A consequence of this being a […]

My Home Cell Booster Install

How Many Streaming Services, Anyway?

I was at a party last night where everyone else was non-CE industry people. In other words they were normal. The topic of streaming services came up, so I listened carefully to what they had to say. I kept most of my opinions to myself, because I really wanted to hear what regular consumers think. […]

How Many Streaming Services, Anyway?

Deciding On Estimation Methods

In the previous installment, we took an overview of estimating and examined some of the basic concepts. Building off of that, it’s time to dig in with a little more detail and provide some context about selecting which methods to apply when you need to develop an estimate. One estimation technique I didn’t go into […]

Deciding On Estimation Methods

Don’t Look Back With Regret

Time passes. And things change. And while the French saying “Plus ça change, plus ça la meme chose” – the more things change the more they stay the same is mostly true (this understanding applies to not all, but most things), some things, at least with AV technology do indeed change a lot. There are […]

Don’t Look Back With Regret

Introduction to Estimating

There are any number of things that make big projects different from little projects. The first one that comes to mind, for me, anyway, is that while small projects are typically billed out at time and materials, large projects are more often subject to being quoted out and that requires estimating what the job will […]

Introduction to Estimating

Only Five Cables

  Following up from my earlier blog post about buying a new TV, our household is moved to the new house. And we’re mostly unpacked. My friend and former co-worker Mike came over last week to help me hang the new TV on the wall, and I’ve rebuilt the AV system. It’s fully functional, now […]

Only Five Cables

Making a Commitment to Training

It’s a reasonable expectation that in order for someone to be able to do well at their job, they need training. Following that, it should also be understood that training isn’t a one-shot deal: You don’t just enroll in whatever relevant course, program or certification, complete it and then spend the rest of your work […]

Making a Commitment to Training

Plus ça Change

We’re moving to a new house at the end of the month. After fifteen years in one place, that’s necessitated some de-cluttering in preparation to pack and move. One thing that’s not coming with us is my 60-inch Hitachi plasma TV. It’s 13 years old, and still works fine. But that’s the thing about elderly […]

Plus ça Change

Striving For Leadership Rather Than Management

Whether working with, consulting for, or even just talking to managers and principals of small AV companies — while they can have unique features about them — broadly speaking they’re more similar than they are different. One of the most common similarities is that the principal or general manager of an AV company needs to […]

Striving For Leadership Rather Than Management

Gantt Charts Are The Best Charts: Part 3

In the previous installment, I had promised to discuss making adjustments to the timeline as the project progresses. When it comes to project planning it’s important to be rigid yet flexible. While that sounds contradictory, just think of it as being Zen. (Editor’s note: See Part 1 of Lee Distad’s series on the almighty Gantt […]

Gantt Charts Are The Best Charts: Part 3

Structuring Your AV Sales Funnel

If you’ve spent any time in sales in a professional setting, you’re likely to have had your boss ask you, “What do you have lined up?” In some work environments, it’s an informal check-in where your boss wants to know what you’re working on, to give him an idea of upcoming project scheduling and, more […]

Structuring Your AV Sales Funnel

The Full Meal Deal

What most often differentiates the AV pros who have the best reputations from the ones who, well… don’t is their ability to craft a complete experience for their clients. Accomplishing that requires a balance between the expertise needed to craft a well-designed system, the skills necessary to install it on time and on budget, but […]

The Full Meal Deal