Lee Distad

Lee Distad

Lee Distad is a rAVe columnist and freelance writer covering topics from CE to global business and finance in both print and online. Reach him at lee@ravepubs.com

Quality Still Matters

espresso.jpg

A new coffee shop opened up on the corner near my house. It’s one-off, and locally owned. I got a double espresso, to go. It was three bucks, and, I found out after I left, undrinkable. Not because I’m some sort of effete coffee snob, but because it was literally undrinkable. It tasted like the […]

Read more

Strange ReTales: Time Sensitive Offer

tv_hot_sale2.gif

I know I’ve talked in the past about the various characters who wandered in and out of the stores I worked in. There were the tire kickers, the be-backs, the rude, unhappy people, and a rogues’ gallery of others. Some of them were even, occasionally, actual paying customers. And then there were the dawdlers, customers […]

Read more

Why Certifications Matter

certified-0417.png

Professional AV companies have a selection of certifications they can qualify for, from industry trade associations like InfoComm and CEDIA, to product category-specific certifications from major vendors like Crestron or AMX or the Imaging Sciences Foundation and so on. How important is it for you and your people to be certified? Granted, many municipalities require […]

Read more

Team Building

bear-bear-e1492964723165-1.jpg

The first round of the Stanley Cup playoffs is drawing to a close, which makes these reminiscences timely. Let me just say that I’m not a gambler. Like, at all. If there is a “gambling gene” it’s complete absent from my makeup. It’s not that I don’t approve of gambling; I’ve got no moral objections […]

Read more

Three Things You Need To Do To Grow Your Sales

sales-growth-0417.png

Making generalities are useful when establishing guidelines. In general, if you work with enough business owners and managers, and review the performance of their teams, you’ll see commonalities and trends. And, speaking generally, comparable businesses in the same channel have more in common than they are different. One of the most common of those commonalities is […]

Read more

Staying in Control

Strategy_Concept-0417.png

AV install professionals like to see themselves as completely different from the mass-market consumer electronics retailers. Exterior details may vary from upscale retail storefront, or by-appointment-only showrooms and they take pains to present an impeccable image of expertise and professionalism that sets them apart from the look and feel of a big box store. The […]

Read more

Strange ReTales: Rude, Unhappy People

angry-customer.jpg

Previously I’d been reminiscing about the various people who walked through the doors of the stereo shops I worked at, from Tire Kickers to the Whales. Of course, there are many others. There’s also the Perpetually Upset. Everyone who’s worked with the public knows that there are some people who just want to be unhappy, […]

Read more

Apologies and Responsibility

i-am-sorry-gif.gif

When faced with a challenging situation there are two actions that can be taken which can go a long way towards defusing the situation and moving towards a productive resolution. Apologizing and taking responsibility. Even if you yourself had nothing to do with it. Even if the problem originated with someone or something else somewhere […]

Read more

Strange Re-Tales: Whales, Laydowns, and Flops

big-bag-of-money.jpg

Recently, I’ve blogged about salesperson lingo, specifically, tirekickers and be-backs. Since I’ve been diving into the vernacular of the salesfloor, here’s some more. Just as prospective customers who never buy anything have their own nickname, so to do their opposites: the customers who buy. In the parlance, a “whale” is a customer who’s spending big. […]

Read more

Networking The Right Way

used-car.jpg

They say it’s not what you know, it’s who you know. Without sinking into a lengthy digression about what that really means, I’ll just gloss it over with “getting to know people is important.” For many of us, the best opportunities we’ve had have come to us by way of our personal and professional networks. […]

Read more

Schrödinger’s Coffee

coffee-heart.jpg

I have often blogged about the power of coffee to open doors and cement relationships. Just this past week, I walked into the office of one of my customers who, normally, have a very rigid approach towards scheduling meetings. I know that, and always respect it. However this time, I walked in armed with a […]

Read more