Lee Distad

Lee Distad

Lee Distad is a rAVe columnist and freelance writer covering topics from CE to global business and finance in both print and online.

Like Bird-Watching But For Sales Reps

One day, I was on the road, making targeted cold calls. When I walked into one of my stops, the guy working at the parts counter immediately recognized me as a sales rep. Before I could even introduce myself, he said something to the effect of, “We’re corporate, and our head office is in New […]

Like Bird-Watching But For Sales Reps

The Hidden Costs That Could Sink Your Business (If You’re Not Careful)

As the saying goes, “The devil is in the details.” At the same time, a popular aphorism states, “You’ve got to spend money to make money.” I take issue with that aphorism because there are more exceptions to it than examples. In reality you’ve got to make money to make money, then take a disciplined […]

The Hidden Costs That Could Sink Your Business (If You’re Not Careful)

When People Leave: The Importance of Institutional Memory and Succession Planning

Years ago, I was in Calgary doing store visits. I stopped at the location of one of my retail accounts, and the salespeople exclaimed, “Lee! Thank goodness you’re here! Our manager was fired last month, and none of us know how to place orders on your portal!” First, I showed the keyholder how to access […]

When People Leave: The Importance of Institutional Memory and Succession Planning

Dealers Hate This One Promotion

At the time I am writing this, Christmas is past, and so is Boxing Day. New Year’s Eve is just around the corner. And I’m doing a cleanup on my reporting for our Q4 promotional activities, so that’s what my thoughts are centered on. When it comes to running promotions for your dealers and their […]

Dealers Hate This One Promotion

How Long Is This Going To Take?

I tell myself that it’s not just me, everyone keeps score in their head of various personal records, such as they are. For example, for quite a while, my record for how long it took me to close one particular new account from first contact to getting them to sign was five years. I’m aware […]

How Long Is This Going To Take?

This Is Why We Still Do Store Visits

Way back in the Stone Age, when I spent my time in the retail trenches, a regular feature of the work week was visits from the brand reps. And it wasn’t just consumer electronics. I got my start in sporting goods: bike shops in the summer, and ski shops in the winter. The area managers […]

This Is Why We Still Do Store Visits

The Only Constant Is Consolidation

As I often say about my personal life “There’s never a dull moment around here.” Maybe that’s a big of an overshare for rAVe readers. Regardless, it’s true not only of my personal life but my professional one as well. I recently wrote about seeing the signs in advance of one of my biggest dealer […]

The Only Constant Is Consolidation

Why Are We Doing This? Client Retention and Q4

One of my most annoying traits as a child has come in handy as a grown-up: asking obvious questions. My oppositional defiance disorder notwithstanding, asking obvious questions is useful precisely because they’re so obvious that sometimes no one has asked them before. That comes in really handy when evaluating things, especially policies and processes. Like […]

Why Are We Doing This? Client Retention and Q4

The Best Worst Thing To Happen

So it turns out that I can still be surprised. I’ve been around a long time, and I’ve seen a lot of things. In the industry vertical I’m in, the same things generally keep happening, so you see the signs and know what to expect, more or less. Mark Twain said that “history doesn’t repeat […]

The Best Worst Thing To Happen

You Never Know Who Your Next Whale Is Going to Be

Everyone who has ever taken a sales training course has been taught this: Don’t pre-judge anyone. Get to know them, and without making assumptions learn who they are (and what they need and want), then sell to them accordingly. We’ve all heard it; yet it still happens. It still happens because people are people, and […]

You Never Know Who Your Next Whale Is Going to Be

Client Events, Industry Gossip and the Calgary Stampede

It’s hard to believe that it’s already August. July just sort of sped past. As the saying goes, time flies when you’re having fun. Part of the reason why July flew by so fast was that it was Stampede season: the Calgary Stampede. This time of year most of my clients who have branches in […]

Client Events, Industry Gossip and the Calgary Stampede

So What Can You Tell Me About This Company I Just Bought?

Not long ago I wrote about what happens when your customer gets bought, which is something I have a lot of experience dealing with over the years. Acquisitions and buyouts happen, and I’ve done this long enough that I have a sense for when they’re imminent. There have been quite a few recently in my […]

So What Can You Tell Me About This Company I Just Bought?

Funnels All The Way Down

Let’s take a moment to reflect on the sales funnel. It’s handy as a metaphor (or maybe an analogy, I often get those confused) that paints a mental picture of your sales process, and where your clients and prospective clients are at in their transaction cycles. I like using it because it recognizes that the […]

Funnels All The Way Down

Understanding the Relationship: Customers Versus Clients

I had a meeting with the new general manager of one of my dealers. Rather, I should say he’s new to that company, but I’ve known him for years: an industry veteran with lots of skill and experience. In his new role, he’s been tasked by the owner to grow the business. That means earning […]

Understanding the Relationship: Customers Versus Clients

What Happens When Your Customers Get Bought?

Mark Twain said, “History doesn’t repeat itself, but it often rhymes.” Although lesser known, my grandfather said, “If you live long enough, you get to see it all come around again.” I’ve seen a lot happen over the years. Just to give you some idea of the pace of change over the years: When I […]

What Happens When Your Customers Get Bought?

Product or Relationship, Chicken or Egg, Which Comes First?

It’s been a while since I’ve brought it up, but I still often think about the line from the film “Jerry Maguire” (1995) when his mentor, veteran sports agent Dicky Fox says, “The key to this business is personal relationships!” Back at the end of 2019, which feels like a lifetime ago now, we made […]

Product or Relationship, Chicken or Egg, Which Comes First?

Enemies, Rivals and How to Have Neither

When I first moved here in high school, a girl I met told me, “This city is a town of 600.” At first, I didn’t understand, but I eventually came to the conclusion that six degrees of separation are real, and everyone knows everyone else, somehow. That’s as true for industries and channels as it […]

Enemies, Rivals and How to Have Neither

The Troubleshooting Never Ends

Last week, my wife told me that she needed a landline with Bluetooth capability for her work, so she could use a headset with it. That should be easy, I thought. But no, few things are ever that easy. I did some quick research and selected a dual-handset cordless phone system from a reputable brand, […]

The Troubleshooting Never Ends

Making Your Sale a Masterpiece

The meaning of words shifts over time. Today the word “masterpiece” simply means “a work of outstanding artistry, skill, or workmanship.” In the past, it was different. Under the system whereby apprentices learned their skills from a master craftsman, a “masterpiece” specifically meant a demonstration of ability, proving that the apprentice had excelled in their […]

Making Your Sale a Masterpiece

Getting Out of Your Own Way

Anyone who knows me in person knows that I am incapable of passing up an opportunity to make a “Dune” reference. (Which is timely right now as “Dune: Part Two” is in theaters!) I’m also incapable of passing up an opportunity to make references to the movie “Airplane!” (1980), but that’s not important right now. […]

Getting Out of Your Own Way

Work Friendlier, Not Harder

There’s a self-help aphorism I keep coming back to that goes, “The universe will keep sending you the same lesson until you finally learn it.” Human nature is what it is; sometimes, even when you think you’ve learned a lesson, you may need to relearn it again. One of the things I’ve learned over time […]

Work Friendlier, Not Harder

What’s Up With Smart Homes Today?

Every so often I check in on the state of what’s still being called “Smart Home” tech and I find myself coming away with a sense of déjà vu. Or, perhaps more specifically, a sense that “plus ça change, plus c’est la même chose,” or “the more things change, the more they stay the same.” […]

What’s Up With Smart Homes Today?

Strange Re-Tales: Fraud and Big Shorts

I haven’t done one of these in a bit: reminiscing about my often surreal experiences working in retail. So here are two unrelated anecdotes I thought about recently for the first time in a long while. At one point, I worked for The Bay. For you Americans, The Bay is Canada’s version of Sears. Except […]

Strange Re-Tales: Fraud and Big Shorts

DIY Automation Beefs

Remember that one guy in your classes who would ask the professor a “question?” I used quotes because their question was always a thinly veiled excuse to expound and fill up the air with their own opinions. I never liked that guy when I was in school. As a result, I try to avoid being […]

DIY Automation Beefs

Black Friday on the Distribution Side

Black Friday has come and gone. Not for the first time, I am struck by the differences between working in distribution and frontline retail. Chatting with one of my vendor contacts on Friday, I reflected that Black Friday was a quiet day for me. The only emails I received on Black Friday — both of […]

Black Friday on the Distribution Side

You Climbed the Mountain; So What Now?

A friend who’s an avid mountain climber once said to me that the thing about climbing a mountain is that once you reach the summit the first things you see are … more mountains. It doesn’t take a great leap to recognize the metaphor here: Once you’ve achieved a goal, a new goal beckons to […]

You Climbed the Mountain; So What Now?

Conquering the Basics

When I was in junior high, our baseball coach constantly impressed upon us the importance of conquering the basics, or the fundamentals of the sport. The reason was that consistently and successfully executing the basics on the field is what wins games. Here’s what he had to say about showboating or trying to be fancy, […]

Conquering the Basics

Picking the Right Clients

Some solid advice I received long ago was that “you can’t chase every rabbit.” My dogs would disagree, and I see their point, but as business advice goes, it holds up. You need to cultivate long-term relationships with the people you can do business with, not just to look after their needs on a repeat […]

Picking the Right Clients

Answer the Phone

It’s an annual tradition that at the start of the New Year my wife makes a Facebook post that goes: “Hey other realtors: want to make more money this year? Then answer your phone when I call!” We’ll get back to why that’s important in just a minute. It’s a weird rule of the cosmos […]

Answer the Phone

Understanding First-Order Versus Second and Third-Order Metrics

Long ago, one of my old bosses and mentors had a favorite saying: “What gets measured, gets managed.” And he was right, as far as it goes. If you’ve got a metric and a system that reports on it, you pay attention to how you’re performing against that metric, and you make adjustments based on […]

Understanding First-Order Versus Second and Third-Order Metrics

Going Above and Beyond

I’ve talked before about how frequently I receive queries from end users. It’s because when people Google one of the brands we distribute our website comes up, and my name, phone number and email are right there. I don’t sell to end users. I have dealers for that. But I always take the time to […]

Going Above and Beyond

MORE Things I Never Expected

My grandfather was fond of saying “If you live long enough, you get to see it all come around again.” It wasn’t until much later in life that I came to realize how true that is. Off-topic, his retirement hobby was going to the hardware store and telling anyone who would listen how much that […]

MORE Things I Never Expected