Joel Rollins

Joel Rollins

rAVe Rental [and Staging] contributor Joel R. Rollins is the founder of Steamroller Digital and is well known throughout the professional AV industry for his contributions to industry training and his extensive background in AV rental, staging and installation. Joel can be reached at

Remote Cubed: A Remote Chance of Remote Support for Remote Events


Over the last few years, a revolution in teamwork and technical support has taken place in the installation portion of our industry. Once network ports began appearing on the equipment that we sold, remote administration, remote monitoring and remote support all became possible, but it really has taken a couple of years to convince clients […]

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On Privacy, Convenience and Pirate Scanners


Last week, I returned from InfoComm. It was the usual manic event, with the usual results. 39,000 people crowded the aisles to see products and services from over 400 suppliers. Many, many of us took the opportunity to rub elbows with our peers from around the world, increasing the sale of beer and soft drinks […]

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My homage to RadioShack


Well, there have been a lot of posts here about the fate of the big-box stores, and what it means to us in the audiovisual industry. I have watched the impending demise of places like Best Buy and Circuit City with a fair degree of indifference. I don’t shop there a lot, because of course […]

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Trick or Treat


Picture it: October 31, 1970, just about dark. Joel Rollins is applying some last minute upgrades to his Halloween costume. Dark sweats, red cape — check. But the mask has got to go. A mangled pair of black glasses — better. Deftly, he fashions two letters out of duct tape and smooths them onto his […]

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Bad Hoc


Sometimes, in my role as the general manager of a small AV company dealing with large clients, and being part of planning both their permanent installations and their events, I stand at a crossroads that can give me some perspective. Or get me hit by a car. The key for me, and for all of […]

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Cycling Our Way to InfoComm 2014


Well, June approaches again, and with it, among other things, comes the InfoComm show. And I don’t mean InfoComm Patagonia or InfoComm New Zealand or whatever they’re up to these days. I mean the original, accept-no-substitutes, convince-the-boss-I-NEED to-go, InfoComm show. Actually, that’s not to disparage InfoComm’s ever-widening pantheon of AV shows around the world. I […]

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Infocomm Live 2014 – its a wrap

First of all, let me say that this year’s Infocomm Live has been an excellent, worthwhile experience. But the presenter on Social Media, while obviously knowledgeable, really points out, to me, the things that devalue and confuse social media platforms. He gave us instructions like “Be Enchanting” and “Listen Louder”, which like much of social […]

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Infocomm Live – Day 2, 10am

This morning’s presentation by Rick Carlton of the CEB (Corporate Executive Board) was truly excellent and well worth the time spent. His presentation, on “Challenger Selling” has the group still talking half an hour after he left the room. The premise of the presentation turns traditional sales thinking on it’s head. For decades now, most […]

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Infocomm Live – 10pm


Well, the event sponsors at Digital Projection really did us proud last night. First, they closed Atlanta’s Hard Rock Cafe for the group, and hosted us for an evening of drinks and great food. Then, Mike Levi and DPI’s band performed and totally rocked the crowd, at times throwing frisbees into the audience, (whenever anybody […]

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IC Live 2014 -Thanks, Karen!!


Well, it’s 6pm here at Infocomm Live. As I predicted, it was hard to clear the room at the end of the meeting, so 3 of us missed the main body of the aquarium tour. But, with typical Georgia hospitality, the last three of us were given our very own tour of this incredible facility […]

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Infocomm Live 2014 – 3pm

Well, the first speaker session has finished, and we are taking a half hour coffeebreak! Really, I have to compliment Infocomm on understanding this group. Long breaks allow for all of us to return calls and email, something it is hard to get this group away from. It also allows us to talk to each […]

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Infocomm Live 2014 2pm


Infocomm Live 2014 – post 2 Our opening presenter is really quite interesting… Talking about the “Top Gun” experience. Well, looking around this room, I am struck by the real reason I love this event so much. There are few people in the room I don’t know, and none that I can’t learn from(or, in […]

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