Joel Rollins

Joel Rollins

rAVe Rental [and Staging] contributor Joel R. Rollins is the founder of Steamroller Digital and is well known throughout the professional AV industry for his contributions to industry training and his extensive background in AV rental, staging and installation. Joel can be reached at

State of the, Um, Art


If you move back in history, the human race progresses from crude tool to artform along a predictable path. For instance, once humans learned to break rocks, that path began. We progressed from using the rocks to break each other to turning the broken rocks into crude tools and then to using the crude tools […]

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Inventory for Collaboration in the Rental Market


Last month, we talked about the market’s trend toward collaborative meetings and how that will presumably affect the rental and staging company and its employees. I thought then, and I still do, that the most important aspect of this change was one of familiarizing our employees with the concepts and techniques of collaborative meetings. This […]

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Selling Collaboration Boards Through the Rental Market


Back in December, my predictions for 2017 included the idea that collaboration would be a top driver for our industry this year, including the rental and staging portion of the industry. Several people wrote in to ask about this prediction, mostly inquiring as to how a rental company prepares for such a change in technology, […]

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rAVe [TV]’s AV Weakly – Episode 2: How to Handle Expense Reports


In today’s episode of AV Weakly, Joel Rollins addresses the complicated world of justifying trade show attendance – specifically InfoComm 2016 in Las Vegas. It’s a hilarious look at how to convince your boss to let you attend and, best of all, it ends with an ad that you’ll love – trust us, it’s funny! […]

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Political Rentals


Well, things are heating up in the quadrennial political circus: Our presidential election in the United States has begun. We are approaching the time when the public portion of the circus really cranks up, with lots of rallies and events that will need massive audiovisual support. I have done a lot of political events in […]

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Final Thoughts from ISE 2016: OLEDs, Beam-Forming Microphones and Dr. Michio Kaku


As many of my readers will know, I have just returned from the ISE show in Amsterdam. As many of you may know, from my articles, blogs and podcasts, I am pretty enthusiastic about this particular show. Not only does it combine InfoComm and CEDIA, it also features more exhibits of products and product lines […]

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Joel Rollins’ Observations of Day One at ISE 2016


Today’s interviews: Well, first of all, Annabelle and I had a chance yesterday evening, before the show opened, to interview Steve Montgomery of IHSE about their new distributed KVM technology, which allows secure access to keyboard, video and mouse over an encrypted network. Today we first interviewed Steve Scorse of SiliconCore about their new high […]

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