Joel Rollins

Joel Rollins

rAVe Rental [and Staging] contributor Joel R. Rollins is the founder of Steamroller Digital and is well known throughout the professional AV industry for his contributions to industry training and his extensive background in AV rental, staging and installation. Joel can be reached at

A Roadshow By Any Other Name


Well, as you have probably heard, our international trade association has changed its name. I have heard a lot of opinions about it this week (or at least been sent a lot of emoticons about it). Those of you who have been around a while may know that this is not the first time we […]

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Tech Crew Global: Saving Kids Through AV


OK, so on the second day of the show I found the best thing I have seen so far this year. And it isn’t a product. It’s a program. Let me back up a bit. This morning, two longtime friends and colleagues from “down under,” Rod Brown and Jonathan Seller, introduced me to two friends […]

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Wednesday (Opening Day) Morning


Well, the show opened with the usual ribbon cutting, and we are off and running. I have done my first turn around the floor, and here are my morning observations: First, I ran into David Labuskes, InfoComm’s executive director. Besides a nice conversation about the friendly “sibling rivalries” among some of our mutual friends, he mentioned […]

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State of the, Um, Art


If you move back in history, the human race progresses from crude tool to artform along a predictable path. For instance, once humans learned to break rocks, that path began. We progressed from using the rocks to break each other to turning the broken rocks into crude tools and then to using the crude tools […]

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Inventory for Collaboration in the Rental Market


Last month, we talked about the market’s trend toward collaborative meetings and how that will presumably affect the rental and staging company and its employees. I thought then, and I still do, that the most important aspect of this change was one of familiarizing our employees with the concepts and techniques of collaborative meetings. This […]

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Selling Collaboration Boards Through the Rental Market


Back in December, my predictions for 2017 included the idea that collaboration would be a top driver for our industry this year, including the rental and staging portion of the industry. Several people wrote in to ask about this prediction, mostly inquiring as to how a rental company prepares for such a change in technology, […]

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The Crazy, Cautious and Amazing Future of Collaboration Boards — My Virtual Visit to ISE 2017


I am in Amsterdam. Or, at least I believe I am at this point. As many of you know, I am in the middle of a very large project and was unable to travel to Amsterdam for ISE this year. This is a pilgrimage I’ve made every year for quite a long time, in fact […]

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rAVe [TV]’s AV Weakly – Episode 2: How to Handle Expense Reports


In today’s episode of AV Weakly, Joel Rollins addresses the complicated world of justifying trade show attendance – specifically InfoComm 2016 in Las Vegas. It’s a hilarious look at how to convince your boss to let you attend and, best of all, it ends with an ad that you’ll love – trust us, it’s funny! […]

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