Jennifer Davis is a senior executive, industry presenter, business leader, mentor and volunteer. She is the vice president of marketing and product strategy for Planar Systems, a global leader in display and digital signage technology. More information about Jennifer Davis is available at atjenniferdavis.com.
A few months ago, I spoke at an event sponsored by the Technology Association of Oregon on the alignment of sales and marketing. In the course of that conversation, the idea of marketing marketing (promoting the idea of and need for marketing in the company) was raised. Many companies de-value marketing, considering it the department […]
This summer, airlines are expecting record numbers of travelers, which can be both good and bad for airports. All those people moving through the airports could provide a huge boost to airport income as long as the travelers know where to spend their money. As multimillion- (or billion-) dollar facilities, airports need to generate revenue, […]
I had a chance to visit with Marilyn Sanford, who recently left LaScala Media, a Vancouver, BC residential integrator, to start Lincedge. Her inspirational and grounded perspective is wise and relevant for a generation of women poised to achieve in the CE industry. Jennifer Davis (JD): How did you get started in consumer electronics? Marilyn […]
I read with interest the restructuring announcements from Google this week, as they rebrand the parent company into Alphabet, building out the letters with innovative products and business models — starting with “G” for Google, which remains a wholly-owned subsidiary. It’s a bold move for a company that doesn’t want to be conventional. This got me thinking about […]
I have had the privilege of doing a number of different functional roles in my career (for companies ranging from Intel to Planar to a software start-up) and throughout all of them, I have have found the following five skills critical: 1. Gather Requirements Of course, you’d expect those in product management or market research […]