Gary Kayye

Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (, a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (, rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at

Did You Know That AVI-SPL is BLOWING You Away?


If you’re reading this in the first 10 minutes of me posting it, statistically, you’re likely work for AVI-SPL. And, if you’re reading this from a referral via Twitter, Facebook or LinkedIn, I’ll almost guarantee you that you heard about it from someone who works at AVI-SPL! Why’s that? Well, simply put: AVI-SPL is frickin’ blowing every other integrator away […]

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It Should be Called E5 Now!


Well, the Spring 2012 edition of the Almo ProAV E4 AV Tour just finished with a stop in Washington DC last week and it couldn’t have ended at a better location. Why? Well, for the 2011-2012 edition of the ALMO ProAV E4 Tour my keynote was How to GoGreenAV, Profitably and since a lot of the GreenAV initiatives are headed up by InfoComm, who’s also headquartered […]

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Has Arrive Really Arrived?


Today, I received this eBlast from Arrive Corporation (see image, linked to actual e-blast). It’s not the first communication I’ve ever received from them, but it’s the first in a while. Why do I care? Way back some 10 months or so ago, I asked their PR folks to send me ONE contact of ONE client who’s […]

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HDTVs: Officially a Commodity


If you’re not making money selling HDTVs now, you NEVER will — so get out of it ASAP! Why? Well, the IKEA announcement earlier this week that they’re integrating HDTVs into their home furnishing line (they are literally selling a piece of furniture with an already-builtin TV and other AV gear) will spark copycats by everyone from Target to Pottery Barn. […]

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Sony to Cut 10K Jobs Immediately, But This Won’t Work


Japan’s leading business publication, KIKKEI, is claiming that Sony’s getting ready to dump 10,000 people from their company payroll. The story is here. As most of you don’t speak Japanese, I’ll translate it to you. Basically the story says that this cut will result in about a 6 percent workforce reduction as Sony has about 160,000 employees. […]

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More About Extron and InfoComm


Since breaking the news that Extron is no longer exhibiting at the InfoComm USA or Integrated Systems Europe shows two weeks ago, we’ve had a deluge of comments on our website, our LinkedIn page, our Facebook page and even our Twitter feed. And, the opinions have been all over the place. On one side are those that think this is simply a bad decision. Why? […]

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Where’s BroadSign?


Yesterday’s news that BroadSign had declared Chapter 11 bankruptcy came as a surprise to some but not to others. Not only was BroadSign a major player in the DS market for years and a front-and-center manufacturer hanging out at the entrance of the show floor for the past few years, but they have been (and are this year) a major show […]

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DSE 2012 Pre-Show Observations


Although the 2012 version of the Digital Signage Expo floor hasn’t opened yet this morning, one clear trend has already emerged for me: Applications. Just two years ago, this show was chalk-full of hundreds of manufacturers showing off the gear that makes digital signage systems work. Literally hundreds of media player manufacturers took 10×10 or even 20×20 booths to […]

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Cisco’s Appeal to Regulate Microsoft/Skype Deal is, Well, Ironic


Just hours before the European Commission’s (EC) deadline to finalize the Microsoft acquisition of Skype, for which negotiations have gone on almost three months, Cisco makes a last-minute appeal to the EC to regulate the deal. Yes, regulate. Why? Well, get this: Cisco claims it’s concerned that such a merger might make it possible for […]

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Adios, Basic Cable


I just read the proposed change to the FCC’s new Cable Television Protection and Competition Act that would allow cable companies to go back to encrypting (meaning scramble so you can’t pick it up) the so-called basic cable channels. Right now, the Act does not allow cable companies to do that so, as you may […]

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The Lemke Video Interview

On Thursday, Randy Lemke, the Executive Director and CEO of InfoComm announced that he’s retiring a the end of 2012. He’s been at the helm of InfoComm for nearly 15 years and his accomplishments include re-engineering the entire InfoComm Educational programs, putting InfoComm on-line, growing the show, bringing InfoComm to the world and establishing standards in AV. But, what’s he most proud of? What is he […]

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In Maybe Worst Marketing Move Ever in ProAV, SMART Launches Projector Line


How does that old saying go? Something like, “Don’t bite the hand that feeds you.” Well, that’s exactly what SMART Technologies did today by debuting its own interactive projector in the form of the LightRaise 40wi — a projector with a 0.30:1 throw ratio (ultra-short throw), 10-watt speakers, a mic input, an interactive pen-based system that’s integrated specifically for SmartBoard applications. Many […]

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We’ve Got BIG Plans

Normally, we’re pretty secretive about new projects and new initiatives around here atrAVe. We’ve found that nearly everything we do gets copied by another so-called AV industry trade publication out there in their attempt to keep up with our level of creativity and speed to market – yes, I’m proud of our team here, so […]

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A last week, I had the great pleasure of taking part the AVWeek podcast series hosted by Tim Albright. First of all, let me say that it’s the only place where high-fiving the Jolly Green Giant is legitimate AV talking point! This particular episode featured Adrian Boyd and Craig MacCormack. Together we covered everything from Black Friday’s effect onProAV to Amazon’s […]

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Interesting Letter from President of Arrive Makes Us Wonder Even More…


Some of you may have received the same mass email we received today from the president of Arrive Systems (we’ve posted it below). Like many of you in the ProAV market, we were also wowed by the so-called Arrive Corporation master plan that debuted at InfoComm 2009 and then again in 2010. But, so far it’s been, well, tagged […]

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