After a brief period of dormancy, the unified communications (UC) industry took a healthy jump to life last year. What will this year bring for the industry? UC experts are predicting the biggest trends and what they mean for enterprises and institutions looking to expand and improve their collaboration experience in 2015. A recent article […]

When I was deciding to make a change in my career path there were so many things wracking my brain and the fear of the unknown can be pretty scary — well at least it was for me. Corporate culture is really important to me and since I was already working with some pretty amazing […]

Tory Holmwood, a Project Manager for Advanced AV and a member of Women in AV, will be traveling to Uganda in March to give back to an amazing cause. This generosity and practice of giving back to the community runs in her family. The family took their cue from her mother, who co-founded a non-profit organization […]

I recently attended the NSCA Business & Leadership Conference in Arizona. First off …Kudos to the NSCA staff for finding the most amazing speakers. There were various business seminars on the state of the economy, not being complacent, learning to adapt to change to grow your business, strategic planning and finding the entrepreneur inside of you… Saturday morning John […]

A positive workplace culture and realizing that we are all on the same team is the goal… it defines our brand, who we are and what kind of company our clients want to do business with. So stop and think about this for a second: Are you really a team player? I do believe that […]

Let’s have a conversation about technology shows… and I am not talking aboutInfoComm. I am talking about the smaller manufacturer technology showcases that take place throughout the year. These product showcases are put together for dealers, consultants and hopefully a handful of end-users. These shows are heavily marketed and require a huge amount of coordination […]

It is amazing how many people don’t see the value in investing in marketing. It annoys me since I am so passionate about it. With that being said, I am lucky enough to work for a company that believes in our brand and our commitment to position ourselves to our clients as a leader in […]

Crowdsourcing: The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers (provided by Merriam/Webster.com) The concept of soliciting creativity across a large network of people intrigues me. I am working on a project that […]

In my previous blog post: Social Media Does Anyone Really Know the Answer Yet? I discuss social media and my quest to learn the ins and outs to utilize it effectively. NC Nwoko fromrAVe wrote a follow-up to the article and one thing she wrote really stuck with me: Communication is subjective. My advice would be to find out where the […]

Businessdictionary.com describes Marketing as a philosophy. Their definition is that Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Branding is a big part of my responsibilities. I obsess over corporate colors, logos usage, sales materials, web content and advertisements all to support a unified image.  A key part of that branding needs to incorporate a human element; […]

I recently read an article in the Wall Street Journal about QR codes…I thought it was very cool that a coffee shop in Canada had advertised with QR codes on trains. Passengers scan the codes and are taken to a mobile menu in which they can order whatever they want. When they got off the train their coffee was […]

Social Media…Does anyone really know the answer yet? I have made it one of my New Year’s resolutions to try and figure out the ins and outs of social media. In reality there is too much info to consume and it is changing faster than I can keep up. It is a challenge to say […]

It was the end of February and the Digital Signage Expo was on the horizon, so we decided to do a pain point e-campaign on our Meeting Room Scheduling Solutions. I followed the normal course of events: met with the manager of that department, began the process with my designer,  laid out the graphics and content, and […]