Aurora Hires Sam Malik as VP of Sales and Marketing

Aurora Multimedia has appointed industry veteran Sam Malik, as vice president of sales and marketing. Aurora is actively expanding its leadership team, sales force, and product line. Bringing more than 20 years of experience with display technology and system integration, with previous positions at Toshiba, Sanyo and Proxima, Malik joins Aurora from his most recent position as VP/GM of Sales and Marketing for Proxima Displays. 

“As Aurora Multimedia moves forward to the next generation of excellence, I am thrilled to have Sam Malik on board to support our sales growth initiatives,” said CEO, Paul Harris. “Sam is not only well known and well liked, he’s highly regarded for being a solid partner to Pro AV Dealers and System Integrators. I’m confident our partners will benefit greatly from his industry expertise, product knowledge, and business acumen, all of which are perfectly aligned with our initiatives.”
In the early 2000s, Sam basically took Sanyo from a number seven or eight projection supplier to number one in education and number three in corporate installs. Of course, as you all likely know, Sanyo’s product was decimated in Panasonic’s purchase of Sanyo — in what would be one of the best case studies on how NOT to make an acquisition, in my opinion. Panasonic took a top-three player, and destroyed them with arrogance by eliminating the Sanyo branding and changing all models over to Panasonic — a brand that, at the time, was a joke in ProAV. Sam had left by then to take a role at Toshiba but Panasonic soon realized that they’d lost.
Sam is a brilliant business person and understands the ProAV distribution model as well as anyone in the market right now. This is a great hire for Paul — assuming Paul is smart enough to listen to Sam. We shall see.

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