Melbourne, Australia – March 3rd 2014: Atomos, creator of the award-winning Ninja and Samurai camera-mounted recorders, and the acclaimed Connect converters announces the appointment of Shriro (HK) Ltd as the sole distributor for China.

“Shriro have excelled at catering for both the consumer camera and professional content creation markets in Hong Kong and China” said Jeromy Young, CEO and Founder of Atomos. “They pride themselves on a straight and honest approach to business. I look forward to working with them because they understand what we are trying to achieve and we think they will sell a lot of our products. They will fulfil a distribution function supporting existing and new Atomos resellers.”

Shriro Hong Kong has been playing a leading role in the distribution of high-end equipment for photography in Hong Kong and Macau. Their mission is to provide top class equipment and quality services to professional photographers, cinematographers as well as to keen enthusiasts.

“We have been covering the Hong Kong and Macau markets for Atomos and we are excited to expand our cooperation with them to Mainland China, which is one of the fastest growing video & cinematography markets worldwide. Atomos products will be promoted through our high-end photography channel and we will rapidly expand our dedicated sales force and re-seller network in the video/cine channel” said Egon Heldner, Managing Director, Shriro (HK) Ltd. “We are convinced that Atomos’ innovative drive as well as their leading edge technology and customer focus will add value to our customers.”

Shriro Hong Kong will be carrying the entire Atomos range, including the Ninja-2, Samurai, Samurai Blade and Ronin field recorders, as well as the Connect and Connect AC converters, with immediate effect.
See www.atomos.com and www.shriro.com.hk for more details.

About Atomos
Atomos designs and manufactures smart production tools: affordable, easy-to-use field recorders that offer monitoring, test measurement, color calibration and deck playback functionality along with converters that save video professionals time and money, without sacrificing quality.

Atomos is based in Australia, with offices in the USA, Japan, China and Germany partnering with a worldwide distribution network. Further product information can be found atwww.atomos.com.

About Shriro
Shriro (H.K.) Ltd. has represented leading photographic brands such as Hasselblad and Carl Zeiss for several decades and played a crucial role in establishing Hasselblad’s leading market position in Hong Kong and China.  Its current video/cine portfolio covers the increasing needs in photography as well as video and cinematography market, including high end video/cine camera and lenses, video/cine production tools and accessories such as filters, matte boxes, focus and rig systems, fluid head tripods and light sources.  With headquarters in Hong

Kong, Shriro (H.K.) Ltd. also has established sales offices and service centers in Beijing, Shanghai and Guangzhou to provide one stop solutions for every videographer and cinematographer by offering state-of-the-art equipment and software together with expert consulting and uncompromising after-sales service.

If you are interested in becoming an Authorised Reseller of Atomos products see www.atomos.com/reseller-interest/ for details.