Atlona Plans Largest Product Launch in its History At ISE 2015

atlona-logoSAN JOSE, Calif., Jan. 5 – Atlona, the manufacturer of signal distribution solutions for commercial
and residential AV systems, will conduct the largest new product launch in its 12-year history next
month at the ISE 2015 trade exposition in Amsterdam, the company announced today. The launches
will cover more than a dozen products for residential and commercial applications, including new series
of 4K/UHD extenders, switchers and matrixes, and Atlona’s first residential components designed to
support HDCP 2.2 content protection. At ISE, Atlona will be located in Stand 7-P180.

“As a new Silver Sponsor of the show, we’re making extra efforts to demonstrate our increased focus
on European and international customers,” said Ilya Khayn, president and co-founder. “We’re kicking off
a new year, and we think ISE is the right place and the right time to start some global buzz about the
products we’re bringing our customers. The new solutions we plan to unveil are definitely going to get
our partners, prospects, and other people talking, and not just in Europe.”

“I can’t reveal details yet,” Khayn said, “but I can say that customers can expect to see more of the kind
of products we’ve built our reputation on – smartly-featured integrated solutions, unfettered 3rd-party
control compatibility, ultra-reliable performance, and great value. I am also quite sure customers, in
the U.S. as well as Europe, will be pleased to hear how quickly they’ll be able to have these products
in their hands. We will wait until ISE to announce that as well.”

Khayn did say that one important addition to Atlona line will be components utlizing new HDBaseTÔ
5PlayÔ standards. System designers and Integrators will appreciate the capability to route 4K/UHD
video, audio, control, power and Ethernet over a single category cable.

“Distributors and dealers at ISE will be happy to hear that we have increased our suppport this year by
adding dedicated training personnel to our team in Europe,” Khayn stated. “This means partners will
get more and new opportunities for live training from our factory-trained staff. With all our product
and marketing developments, we are very optimistic about business this year.”

About Atlona
Atlona is a leading provider of innovative, reliable AV and IT distribution and connectivity solutions.
Since 2003, the company has been designing and engineering award-winning products for a diverse
range of residential and commercial AV and IT markets, including education, business, government,
entertainment, and healthcare. Atlona’s products and services enable system designers, integrators,
consultants, and installers to simplify installation, minimize maintenance, and maximize the versatility of
premier automated control solutions. Atlona’s vision is simple: deliver customer-driven products
designed and developed with the features, performance, and reliability that industry leaders demand;
and deliver the best value in the industry. More information about Atlona is available at http://www.atlona.com/