SAN JOSE, Calif., October 31, 2018 – Atlona continues to expand its domestic partner network with the addition of The HWP Company, (HWPco)—a professional sales and marketing firm based in Atlanta, GA—as its new manufacturer’s representative in the Southeastern U.S. The six-state territory covers Georgia, North Carolina, South Carolina, Mississippi, Alabama, and Tennessee.

HWPco’s sales team will actively promote Atlona commercial AV products as part of its broad portfolio, with a goal toward supply complete solutions to systems integrators that can serve the AV needs of entire facilities. Trey Gunter, Principal and Director of Sales for HWPco, believes that Atlona clearly understands the need and opportunities for interoperability to best support today’s increasingly networked AV ecosystem.

“Partnering with Atlona just made sense for us because our strategy has always been to work with best-in-class manufacturers and promote market-leading products in a synergistic fashion within the full array of brands we represent,” said Gunter. “What made representing Atlona especially appealing is their broad, robust product portfolio. Product families such as OmniStream™ are especially compelling and valuable for integrators and end users alike, and we believe there will be strong demand in this area for years to come.”

Gunter adds that as part of Atlona’s growing roster of global partners, HWPco intends to support the sales and marketing process by providing technical expertise and support services, as well as regularly hosting training events. One of the company’s first Atlona events took place on October 9th, 2018 at The Gwinnett Infinite Energy Center, in Duluth, GA. At the all-day event, HWPco teamed with Atlona experts to provide in-depth training, product demonstrations, and certifications focused on AV over IP, networked control, and other topics.

“We anticipate many opportunities for training and education in partnership with Atlona, through both their initiatives and our own, including HWPCoreX live events, HWPcoreU online seminars, and HWPcoreTV on-demand videos,” added Gunter.