AtlasIED Hires Graham Hendry, Mike Ulrich and Riccardo Balistreri


AtlasIED announced three additions to the company, including Graham Hendry, VP of loudspeaker strategy; Mike Ulrich, VP of specialty acoustic projects and Riccardo Balistreri, director of acoustical engineering. The new hires are part of a “strategic initiative that will focus on product development, strategy, design, and positioning of new products for the premium loudspeaker marketplace across a variety of industries including hospitality, specialty commercial, corporate, and entertainment.”

Hendry joins AtlasIED in the newly created position of vice president of loudspeaker strategy. Hendry will lead all facets of the company’s loudspeaker business strategy. During his 25-year-spanning career, Hendry served in multiple leadership positions and has extensive experience building teams and defining, developing and implementing product and brand strategy for a comprehensive range of products.

In another newly created position of VP of specialty acoustic projects, Ulrich will lead engineering and design for specialty acoustical projects. A highly accomplished executive, Ulrich carries over 20 years managing research and development operations and leading consumer electronics and professional audio product design.

Finally, Balistreri joins AtlasIED as director of acoustical engineering with more than 20 years of specialization in loudspeaker product design engineering. Balistreri will direct acoustical engineering efforts for the loudspeaker business and has deep experience in loudspeaker product development, electronics, and electromagnetics, and has managed engineering and quality assurance programs at various stops in his career.

AtlasIED’s current speaker products are here: