Atlantic Technology Is Executing a Major Revitalization of New Products, Technology and Retail Distribution in the Specialty and Custom Install Channel

Paul F CEDIA Tech Summit Atlantic Technology

Seven New Rep Firms Come on Board in the Last Two Months

Norwood, MA – September, 1, 2020 – Atlantic Technology is taking the next step in executing a corporate revitalization which has included the rollout of over 30 new products in 2020 along with the entrance into important fast growing new categories with exciting new technologies. This new step is revitalizing their market support to the A/V specialty and custom installation channels, the company’s prime vehicle to market.


Atlantic Technology is pleased to announce the appointment of seven new US sales rep firms selling the full line of over 100 award-winning premium products covering 9 categories including home theater systems, subwoofers, in-wall speakers, in-ceiling speakers, outdoor speakers, wireless multi-room systems, amps, soundbars and headphones with more exciting new product introductions to continue throughout the year.


The new reps appointed are all experienced experts in professional sales to the A/V specialty and custom-installation channels.  They include the following firms/rep principals and territories…


–          Caliber Sales – Juan Jane – Florida

–          Hi-Fi Reps – Jacob Atkinson, Gabriel Garland – Texas, Oklahoma, Louisiana, Arkansas

–          iRep Green – Randy Wilson – Southern California, Nevada, Hawaii

–          Pacific Rim Marketing – Mark Giovanetti, Dee Farr – Washington, Oregon, Alaska, Idaho

–          St. Peters Sales – Don St. Peters – Indiana, Kentucky

–          Accent Marketing – Wayne Brown – Chicago, Illinois, Wisconsin

–          Performance Sales and Marketing – Jonathan Curtiss – Missouri, Iowa, Nebraska, Kansas


These companies join longtime Southeast Atlantic Technology rep firm MarketMakers with Jim and Liz Kershaw, Honey Van De Kreke, and Rick Lozano.


Corporate revitalization involving marketing/public relations, sales strategy and execution for the North American market is in partnership over the last few years driven by Muto Communications, which include highly experienced industry veterans including founder and President Paul Muto and Business Development Director Paul Fredrickson.  The team has extensive consulting experience with clients including SnapAV, Triad Speakers, KLH, IC Realtime, Seymour Screen Excellence, StormAudio and others. Plus, they previously worked in corporate management positions at leading companies including Philips, Harman, SHARP, Loewe, RCA, HGTV, Luminus Devices, NuVision, Mitsui and Sensory Science.


We got involved with Atlantic Technology a few years ago after the new ownership — who had previously been the ODM manufacturer of Atlantic Technology products — showed us their extensive engineering and manufacturing capabilities along with strong investments into new technologies and products. This got us very excited to help them re-establish the company in the US market,” said Paul Muto. “With the way they have kept their extensive new product rollouts on track in 2020 they are ready to take major advantage of the great market opportunities ahead. Of additional significance is that Atlantic Technology is completely stocked in its east coast and west coast warehouses, and able to ship immediately, unaffected by COVID-19.”


Juan Jane, a highly respected and technically adept independent manufacturers sales specialist based in South Florida, launched his own rep firm last month — Caliber Sales, Inc. — and with Atlantic Technology as his company’s loudspeaker line. “Having sold several leading loudspeaker brands like Klipsch, Martin Logan, and Niles to name but a few, I have a tremendous appreciation for what Atlantic Technology represents. I consider them a highly engineered, top performance value brand. On top of this they remain selective in their distribution which is very reassuring as it contrasts what we see elsewhere in the marketplace. I am thrilled to bring this line of critically acclaimed architectural, wireless Multiroom audio, home theater and outdoor speakers and now headphones to my dealers,” said Juan.


Additional territories are available around the US and rep firms interested should contact either of the Paul’s at Muto Communications to find out more about Atlantic Technology and territory availability. Paul Muto phone: 516.662.5374, / Paul Fredrickson: 781.308.2312;