ASICS Races to Greater Sustainability With Spatial Reality Displays

November 12, 2024 - AV Buyers.Club, AV Buyers' Club Featured, Case Studies, Case Studies, Promoted Story,

A sportswear producer showcases the latest footwear designs with Sony ELF-SR2 Spatial Reality Displays, reducing consumption of physical materials and reducing waste.

A sustainable approach to innovation

Global sports brand ASICS was founded in 1949 with the objective of nurturing youth and the development of society through sports. Today, our founding philosophy of ANIMA SANA IN CORPORE SANO, meaning “A Sound Mind, in A Sound Body,” expresses the company’s goal for people around the world to live healthful, happy lives – both physically and mentally.

Underlining its belief in the importance of a healthy global environment, ASICS’ “VISION2030” advocates for the development of innovative products and services using environmentally friendly and sustainable methods. This VISION now extends to the company’s brand communications with the use of Sony Spatial Reality Displays as a tool to promote the appeal of new products while reducing sample waste.

Advanced 3D visualization of new footwear samples

The challenge of creating digital footwear samples that accurately represent the actual product is described by Mr. Shintaro Nagata, a member of the footwear Digital Technology Team at ASICS. “Within my department, which is responsible for shoe development and design, we established a digital technology team in 2020. We began the task of creating digital samples that realistically represent shoes in digital space.

“Our primary goal was sustainability. By using 3D technology to create three-dimensional images of shoes, we aimed to reduce the production of physical samples. One day, while exploring opportunities to use these 3D models in sales and marketing, we received a proposal from Sony Music Solutions to use Spatial Reality Displays (SRD). Intrigued by their demo, we decided to explore initiatives incorporating 3D models together.”