Did you know the average buyer of a video game is 30 years old (or young, depending on how you look at it)? Sure, many of those purchases are for their kids, but, according to recent polls, over 70 percent aren’t – they’re for themselves.
The gaming revolution is now, officially, bigger than the home theater market ever was. In less than 14 months, videogaming not only surpassed the home video rental and sales market, but it blew by the home media room market. In fact, earlier this month, the five-day take for the new “Call of Duty: Black Ops” video game reached the $650-million mark – in five days!! To put that in perspective, that beats the first MONTH that AVATAR was out. And, check this out, by the time you read this column, more “Call of Duty: Black Ops” video games will have been sold than AVATAR made since it debuted nearly a year ago!
Still not convinced?
Well, here’s something else to consider: When polled, video gamers wanted big-screen projection rooms (you know them as theaters) six times more than the average homeowner did.
So, why aren’t we repositioning our industry to be the video gamer’s answer to immersion?
Sure, there’s still a home theater market and it’s even poised to make a comeback in 2011, but in looking at the stats, it appear the video gamers should be garnering more of our attention than we’re giving them.
Or, are 39-year olds not your target any more?