Latest headlines: Dr. Fred Ampel on how pro audio advertising is failing to reach the HOW market, plus news from Matrox, Black Box, FOR-A, Epson and more
March 24, 2020 | Volume: 9 | Issue: 6
I have a question for all you HOW #AVtweeps: Is pro audio advertising missing the mark? Dr. Fred Ampel writes in his latest blog — in response to Anthony Coppedge’s HOW advertising roundup — that most companies are showing they really don’t have HOW customers in mind. Considering y’all are a pretty big chunk of the live events AV market, I think we can all agree this just ain’t right — Fred has some ideas for how these pro audio companies can focus their messages. The full column is below.
We know things are weird right now, and you’re being called upon like never before to help more houses of worship and their congregants “attend” online. We have a timely partner post from PTZOptics about how you can help churches get ready to live stream their Easter Sunday services. They’re also hosting an event, Worship Summit Live, on April 2, which will offer a full day (all online, of course) of education on live streaming services. This is for HOW end users but it might be a good resource for your customers, who you are hopefully already working with to take services online.
In other news, Matrox has new multi-monitor controllers. Black Box has new KVM extenders. Martin Audio released new cardioid subwoofers — and there’s more. We have a running list of the event cancellations and postponements due to COVID-19; I’ve linked that below too.
P.S. Have you heard the rumors? We’re cooking up something that might leave you speechless. It’s called rAVe LAVNCH WEEK — and we’re so excited to bring this to you the week of April 27. Join the LAVNCH WEEK Beta program here.
At the end of last year (2019) in his December column, my well-regarded rAVe colleague, Anthony Coppedge, presented his eagerly awaited advertising analysis of the HOW market. Anthony cogently broke down how products and services are being sold/marketed and promoted to the house of worship market(s). As is customary with Anthony’s analysis, it was spot-on. It would/could provide any likely advertiser a lot of useful advice and information (if only they would pay attention). Given the mediocre showing for most of the pro audio community’s major and even global brands, it would seem that they are not.