Today I write to you from Amsterdam, where I'm attending ISE 2020. It's only the first day so far, and things are in full swing! Be sure to follow us along on social and check out our coverage online here.
Today's column from Anthony Coppedge covertas something we all encounter, what's known as FUD — fear, uncertainty and doubt. He specifically talks about how those feelings impact sales in the church market, where sales decisions are often made by servant leaders, stewards, charged with responsibly spending money they've been entrusted with, and how that can change how they feel about purchases they make. It's a really good read, so be sure to check it out. We also have news from Extron, Waves Audio, Sonifex, Barco, Genelec, Barco and more.