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Volume 9, Issue 20 — October 29, 2012
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Apple’s Lightning Connector: Stay Away From Bootleg AV
By Lee Distad
rAVe Columnist I’m going to stray away from the usual editorial topic of AV business management and installation best practices and discuss a volatile topic in the wireless channel: the iPhone 5’s new connector cable, dubbed Lightning.
Since the Sept. 12th announcement of the iPhone 5, the amount of typeface dedicated to Apple’s decision to change their legacy iPod/iPhone/iPad connector to a new design has been considerable, with much speculation on the reason why. Now that there has been enough time to open up and start reverse engineering Lightning, guesses to Apple’s motivations can be made more clearly. It’s worth posting this for AV pros to read because Apple’s work on Lightning is a clear portent for the future of device connections.
Here’s the abstract in case you need to come back and read the whole thing later: BE VERY WARY OF BOOTLEG CABLES.
As of the present time, here’s a complete summary of everything that is known or speculated about Lightning. The new plug is extraordinarily complex, and includes three separate IC chips. All three of these have their own recognition codes. By using multiple IC chips, Apple has created a system where an iPhone 5 can only be used with an authorized charger. Unauthorized chargers will not have the correct codes to allow the handset to recognize it.
Here’s the best part: The most complex of the three IC chips appears to have the capability of Over-the-Air (OTA) programming. That means that Apple can reprogram Lightning’s codes.
Taking this further, it’s now possible that each time that Apple updates the software in the handset, it can reprogram the codes needed for a proper hand shake between phone and charger. If the charger is not MFi (Made For iPhone, an authorized Apple-approved cable), the update will not pass from the handset to the charger. This will make the charger a useless piece of wire.
At the moment, there is a complete lack of MFi third-party, aftermarket Lightning cables and chargers. To say that Apple is very tightly controlling the entire ecosystem around Lightning would be a great understatement. And they’re doing everything they can to make it hard for everyone else. For one thing: Apple’s manufacturing process includes dipping the IC chips in hard resin to make as hard as possible to crack open and re-engineer.
Apple has managed to lock up the ecosystem surrounding their connector in ways that the HDMI Licensing Corp never even dreamed could be possible. As of last week, overseas engineers have broken the three known static codes, but no one (at least for now) has been able to replicate anything that can deal with the OTC programming codes. Presently, Apple has not given MFi approval to anybody, nor are they presently accepting applications, but once a product has been submitted for MFI approval, the manufacturer will have to buy the connectors from Apple for inclusion in their production.
Like anything in this business, the situation is fluid. It’s expected that after Apple’s iDevice MFi 2012 summit (Nov. 7-9, 2012 in Shenzchen, China) there will be greater clarity regarding Lightning and its parameters, and we’ll begin to see manufacturer’s be approved to manufacture third-party Lightning cables.
In the meantime, the bootleggers have been hard at work. In the past week my inbox has been deluged with spam from offshore factories promising me functional (albeit counterfeit) Lightning cables at incredible prices. In fact, over the course of three emails in a 24-hour period the price per lots of 2,000 cables got progressively cheaper, which is an indicator that no one’s raising to the bait.
Of course, the risk of selling bootleg Lightning cables to your customers is that one day they won’t work. The net result won’t just be a bad customer experience, it will be loss of goodwill toward your business.
If Lightning is a sign of things to come in connectors not only for wireless, but for AV in general, then everyone needs to pay attention and not get caught unaware.
Lee Distad is a rAVe columnist and freelance writer covering topics from CE to global business and finance in both print and online. Reach him at lee@ravepubs.com
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UHD-TV Hits the Retail Trail, But There’s a Long Hike Ahead
By Ken Werner
Insight Media This holiday season you will be able to buy a UHD-TV — that’s Ultra High Definition, a TV with 3840×2160 pixels (also called Quad Full HD or QFHD or 4K). The suppliers in the North American market will be LG and Sony, and perhaps Panasonic, Sharp and Toshiba. All or most of these vendors are apparently using LGD’s 84-inch, 4K panel.
That’s the supply side. On the demand side, who is going to buy a $20,000-plus TV set for which there is no media content in its native format? Microcircuits do exist that upconvert HDTV media to 4K, and it would make sense (lots of sense) for Sony and LG to include such ICs in their offerings.
One selling point for 3D-TV fans is that the high pixel count of UHD-TV sets can compensate for the serious loss in net resolution produced by autostereoscopic (no glasses) 3D-TVs incorporating multiple viewing zones.
Movies in 4K do exist since roughly 90 films have been distributed digitally in 4K, including the forthcoming The Hobbit, Preco’s Wes Donahue said last night at SMPTE’s New York chapter meeting. But, right now, there is no way to get that content to the consumer in 4K. Currently, Blu-ray Disc Association (BDA) says it does not have plans to add 4K support to the BRD specification, reported Home Media Magazine’s Chris Tribbey recently.
How quickly is the UHD-TV market likely to grow? Not very, as long as high prices and non-existent media persist. Recently, IHS iSupply forecast that roughly 4,000 UHD-TVs will be shipped this year, growing to a bit over 2 million in 2017 – less than 1 percent of the global LCD-TV market.
Yet, there is far more optimism in the industry for UHD-TV than there is for 3D. The 4K format is already part of the production work flow in cinema production, so content exists now and will continue to grow at a rapid pace. And the growing market for professional 4K equipment will create the foundation on which consumer products can grow.
The problem – and it’s a big one – is delivering that content to the consumers HUD-TV set. That’s a whole other story, one I expect Matt Brennesholtz to address when he talks about professional 4K issues in his Display Daily next week.
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Share Article Back to Top Getting The Most Out Of Your Classroom Training Time
By Lee Distad
rAVe Columnist If you’ve spent any time at all as an AV pro, then you’ve seen the inside of a classroom a few times, for seminars, certifications and ongoing product training. If you’re a veteran AV pro, then you’ve spent a lot of time in a classroom.
Regardless of whether you’re a veteran or a rookie, ongoing education is essential to staying on top of the skills and knowledge you need to remain useful.
Training courses, whether vendor or association delivered are structured to deliver an intensive learning experience for their students, not just from the material in the course guide, but tapping into the real-world experiences of not only the instructors but also the experiences of students.
With all the work that goes into developing and putting on training courses, not to mention what it costs your company to send you and your staff to them, it makes sense for students to maximize their course experience.
Whether you’re a veteran or a novice, here are six suggestions, beyond the obvious ones of pay attention and study that will help you be successful in both passing the exam and learning things that will advance your career.
- Get to know the other students. One of the major values of classroom training is the opportunity to meet and connect with peers in the industry. Wherever possible, sit with a group of people you don’t know, rather than your co-workers. It’s human nature to group with people you know, but you’ll learn more if you end up next to and having to work together with people you don’t know.
- There are two good reasons for that. The first is the cross pollination of information and ideas that occurs between industry peers who have just met. And the other is the networking: making contacts with new industry friends from all over. Whether you’re a salesperson, an installer or a general manager, it’s always good to meet new people.
- Next, take advantage of interaction in the classroom. There’s more to attending training than just reading the material that’s presented in the book. As mentioned earlier, one of the big benefits is the sharing of ideas and experiences amongst the participants. When instructors make use of real life examples, students who have extensive work experience can often offer comments and their own experiences relating to the subject matter.
- Related to the last point, it’s crucial for students to ask questions, whether it’s asking for clarification on the material that’s been presented, or if they have a specific experience of their own that they want help understanding. It’s widely understood by industry instructors that for every student who raises his hand, there are at least a half dozen others who have the same question, but are too bashful to ask. Speaking up and asking questions helps provide answers that benefit everybody.
- Don’t over-highlight your course materials. While highlighting relevant passages is important for test preparation, too many students take it too far, something I’ve been guilty of in the past. You want to be able to quickly find the material you’re looking for, and not drown it in a sea of yellow ink. Having every paragraph highlighted is just as unhelpful when looking for material as no highlighting at all.
- Lastly, tab your course books. This sounds fairly easy, but most people don’t know how. Bring color coded tabs from the office supply store to the class tabs, and tab your books. Index the tabs and place them so they can be read whichever way the book is open. It may seem trivial now, but when going back to your course materials as a resource it will be invaluable.
Lee Distad is a rAVe columnist and freelance writer covering topics from CE to global business and finance in both print and online. Reach him at lee@ravepubs.com
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Recently from rAVe's BlogSquad Back to Top The Way I See It: Train the Trainer
By Ray Estrada
Managing Partner, Audio Video Integration Specialists LLC., Tekmax Technologies I had the opportunity to participate in CEDIA’s Registered Outreach Instructor (ROI) “Train the Trainer” class at the 2012 CEDIA EXPO. The class was led by Peggy Ward, CEDIA’s industry relations manager, and was focused on helping CEDIA members, mainly Electronic Systems Contractors (ESCs) with learning best practices when approaching architects, builders, and designers to provide them with continuing education credit, as well as training these trades on how to work with ESCs on client projects.
As a company, this training will allow us to network effectively with professionals who interface directly with customers that need qualified Electronic Systems Contractors (ESC) for their home projects and renovations.
The ROI “Train the Trainer” course provided many opportunities to interact with my industry peers. My favorite part of the training was when we broke into groups and took turns critiquing each other’s presentations.
It gave us the rare opportunity as AV professionals to provide constructive feedback about the strengths and weaknesses in our peers’ training methods. It was great to be part of a group of trusted individuals who shared the same ideals and goals as I have. But being part of the ROI program is more than just business connections and peer-to-peer evaluations; it also adds value to my company’s products, services, and to the industry as a whole.
At Tekmax Technologies, we want to educate trade partners on how instrumental it is to have a qualified ESC in the planning, design, and implementation phases of a project. And the ROI program is just one way (out of many CEDIA provides its members) to show this.
Moving forward, I look forward to building and creating more trusting and long lasting relationships with our clients, builders and design professionals thanks to CEDIA’s ROI training.
Looking for the next Registered Outreach Instructor (ROI) “Train the Trainer” opportunity? CEDIA is holding its next class on Fri., Nov. 30 at the Lutron Experience Center. Click here to learn more…it is never too early to start planning your trip.
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3M Announces Collaboration with Mersive Aimed at Creating a New Class of Displays Last week, 3M New Ventures (3M’s corporate venture unit) and Mersive announced a strategic development and equity agreement that will bring a new class of displays that foster visual collaboration to a broad range of customers.
“Advances in graphics processing technology are resulting in the creation of more pixels than ever before. However, viewing more pixels in the form of visual data is often constrained by either inadequate display systems or the high cost and complexity of currently available systems,” said Rob Balgley, CEO, Mersive. “Coupling our software with 3M projection and display technology will transform how visual data is used to creatively collaborate, interact, and make decisions.”
Central to the strategic development agreement are Mersive’s two software products: Sol software automatically aligns multiple projectors into one seamless image of extraordinary quality and resolution without the expense of specialized hardware and services; and Solstice software, a new media sharing and display management software, transforms how displays fit into IT infrastructure. Solstice enables multiple users with diverse devices, to access wirelessly any display in real time.
“Combining Mersive software with 3M’s projection and display technology, will produce affordable, easy-to-install, high quality display systems that foster interaction, facilitate decision making and cultivate creativity,” said Stefan Gabriel, president of 3M New Ventures. “As part of this agreement, 3M and Mersive will closely collaborate to develop projection and display systems that achieve higher levels of performance and ease of use than products currently on the market.”
3M New Ventures, headquartered in Munich, Germany, identifies and invests in highly innovative companies and disruptive new technologies with strategic relevance for 3M.
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Share Article Back to Top Philips Ships hue Wireless Lighting System Controlled via iOS Exclusively available at the Apple Store, for now, the Philips hue wireless lighting system is available starting tomorrow. In case you haven't heard, hue is designed to bring lighting control to the consumer in a unique and simple way. Each light bulb (for now, only available in standard E26/Edison socket) has a wireless transmitter and receiver. Up to 50 lights can be tied together using a Philips-designed wireless access point that connects to your home wired or wireless network. Using the Web-based set-up software or your iPhone or iPad, you then create zones — as many as you want — by telling each bulb which room it's in. After that, you have a wireless lighting control system.
There's more cool stuff after that. Once it's set up, you can program zones (or a certain number of bulbs) to turn on at timed intervals, by day vs. night designations, as a wake-up alarm — the system can even slowly dim to put your kids to sleep. One really interesting feature is the way the lights can emulate a color temperature of an environment. You can pull up a phone you took or saw online, import it to the hue App and then make the bulbs match that color temperature.
No question that hue doesn't do everything most HomeAV integrators want in full lighting control, but this will have an impact on the CEDIA channel.
Check out the video here to fully understand how it works: http://www.meethue.com/en-US
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Share Article Back to Top Crestron Design Tool for Shades Released Crestron has released its Web-based design tool to help integrators with designing, quoting and ordering the company's new line of shades, named the Crestron Design Tool (CDT). Benefits include:
- Automatically selects the appropriate motor and tube size
- Eliminates guesswork – all configuration options are displayed – and if you make an incompatible selection, CDT shows you how to correct it
- Access can be granted to multiple people within the company so you have visibility and access to all projects – even if someone is out of the office
- Easily organize shades in every room by creating a project hierarchy – by window, room, or entire building – making it easier to find what you are looking for
- Generate quotes for a specific room, floor or building easily
- Quote and order individual portions of a project
- Email quotes and other project related detail to anyone directly from the software
The Crestron Design Tool is available to all Crestron dealers who have completed the Crestron Shading Solutions training.
To see a demo, click here: http://youtu.be/NMnrOTvtdmM
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Share Article Back to Top Panamax Adds Cost-Effect Power Management Solutions Panamax announced this month the latest additions to its MR series of cost-effective power management products for home theaters: the MR4300 and MR5100.
Panamax says the units' Linear Noise Filtration eliminates common symptoms of contaminated power, including loss of detail, pops, hisses, hums and visual artifacts. For moderately sized systems, the MR4300 offers Linear Level 3 Noise Filtration, while the MR5100 features Linear Level 4 Noise Filtration for a high level of performance even in noise-prone systems. Both units provide multiple isolation banks and Linear Filtering Technology (LiFT) for incredible overall A/V performance.
The MR4300 features nine surge-protected outlets, eight on the rear panel plus a front-panel convenience outlet, while the MR5100 features 11 surge-protected outlets — 10 on the rear panel plus a front-panel convenience outlet — in addition to dedicated coaxial, telephone, and LAN pass-through protection ports on both units. Providing complete power protection from all varieties of power anomalies, AVM circuitry disconnects the power in unsafe conditions and automatically reconnects it when safe power returns. The MR5100 includes power sequencing of two outlet banks during start-up and shutdown, preventing damaging speaker thumps and tripped circuit breakers. For enhanced performance from audio equipment, each model is equipped with one high-current outlet bank containing four outlets.
The units can go on a shelf, in a cabinet, or in a rack. The 1-RU MR4300 may be mounted with an optional rack-mount kit (sold separately), while the 2-RU MR5100 ships with the optional rack-mount kit included.
The MR4300 and MR5100 will be available in late this month at MSRPs of $299.95 and $439.95, respectively.
To see all the specs, click here:
MR4300 – http://www.panamax.com/Products/A-V-Components/MR4300.php
MR5100 – http://www.panamax.com/Products/A-V-Components/MR5100.php
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Atlona Ships 4×4 HDMI Matrix Switcher Atlona this month announced that the company is now shipping its new AT-H2H-44M 4×4 HDMI matrix switcher. A comprehensive signal routing switch supporting high-speed HDMI and uncompressed digital multichannel audio switching and distribution across four zones, the AT-H2H-44M offers features including advanced EDID management, S/PDIF audio loop outs, multiple control interfaces, in-field upgradable firmware and Audio Return Channel (ARC).
The AT-H2H-44M's advanced EDID management feature ensures compatibility across multiple display types, sends communication between sources and displays, and automatically provides a compatible EDID at start up. The unit also features an EDID learning function that can be customized for any connected component such as AVRs, set-top boxes (STBs), and TVs. S/PDIF port loop outs allow audio distribution to zone amplifiers or A/V receivers within a rack, while the video signal is routed via the HDMI output to the zone display. The S/PDIF output supports digital audio signals up to Dolb® Digital and DTS 5.1.
With multiple control interfaces such as RS232, IR and the front panel — with future updates for TCP/IP through the unit's Ethernet port — this 4×4 HDMI matrix switcher was developed with whole-home media control and light professional needs in mind. In addition, the AT-H2H-44M features a field-serviceable firmware port that allows for quick and easy upgrades.
The AT-H2H-44M is available now at an MSRP of $1,299.99.
To see all the specs, click here: http://www.atlona.com/H2H-44M.html
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Share Article Back to Top ihiji Remote Network Monitoring and Support Solutions Now Available Through Control4 Online Ordering ihiji announced this month that its products are now available through Control4 Online Ordering. Online Ordering allows Control4 dealers to put Control4, ihiji and other third-party partner products on the same purchase order, which simplifies sourcing, shipment and back-end accounting processes.
ihiji offers 24/7/365 remote network monitoring and support services to AV integrators. Through a series of established thresholds and associated messaging protocol, integrators are alerted whenever a deviation is reported by the ihiji invision system. They can then identify the origin and nature of the issue and determine the best course of action, which can often times be remotely resolved rather than incurring the additional expense of rolling a truck.
Control4 and ihiji are hosting a joint webinar for integrators on Thursday, October 18th at 2 p.m. Central Time, which will provide details about ihiji’s inclusion in Control4 Online Ordering and associated information to facilitate integrator success.
For more information, visit http://www.control4.com/ or http://www.ihiji.com/
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Share Article Back to Top Sony and LG Ship 4K HDTVs to Retailers Both Sony and LG have shipped their first generation 4K resolution (3840×216) HDTVs to retailers this week, so you'll see them in Best Buy and others shortly. Both manufacturers shipped their 84" version first. Hmm, coincidence? Or maybe they're made on the exact same assembly line.
Sony's, dubbed the XBR-84X900 and listing for $25,000, is network-enabled, integrated with Netflix streaming and up-converts all content input signals to 4K resolution. LG's, dubbed the 84LM9600, lists for just under $20,000 and is 3D capable. It's also networked-enabled but doesn't have the same video processing as Sony's.
So, sell your car to raise money to get one, or wait a year and they'll be down to the $9,000 price range.
See Sony's 4K TV here:
http://store.sony.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&identifier=S_4KTV
See LG's 4K TV here: http://www.lg.com/us/ud4k
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Share Article Back to Top TruAudio Intros Trunami In-Wall Sub for Retrofits TruAudio has introduced a new in-wall subwoofer called the Trunami that is geared specifically to retrofits. The sub is small enough to mount between a 16" stud in a standard thickness wall, and comes complete with its own MDF back box. It also features a frameless, magnetic grill cloth.
The Trunami’s 8” woofer utilizes a linear High-Excursion-Spider-Suspension (HESS) design, specifically matched to its enclosure as well as the amp power level and frequency. Its Aramid fiber spider is the optimized shape for deep bass, linearity and break-up mode control at high drive levels. The woofer also has a large, high-energy ceramic magnet that achieves a higher BL product or “horsepower” for the Trunami. The woofer magnet circuit was designed using Finite Element Analysis (FEA) to optimize the woofer’s motor efficiency making for a unique subwoofer driver with high sensitivity, long excursion, producing deep bass in a small enclosure with low distortion.
TruAudio also added two 6.5” Bass Augmenting Drivers (BADs) to enhance the bass while keeping the dimensions of the Trunami cabinet small. The BADs also augment the lowest range of the Trunami’s 8” woofer. The copmany says the drivers deepen the range several steps lower than the lowest pitches that the woofer can reproduce. They extend the Trunami bass a full -3db at 37Hz when mounted mid wall near the floor. This gives the Trunami the aural perception of bass notes roughly half an octave lower than it would otherwise be able to reproduce.
The Trunami has been designed to work as a single unit, or in two or four-unit configurations.
To see the specs, click here: http://truaudio.com/products/7/In-Wall_Passives/TRUNAMI-SUB
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Share Article Back to Top CEDIA Releases Second Edition of Technical Reference Manual The Custom Electronic Design & Installation Association (CEDIA) has released the second edition of its Electronic Systems Technical Reference Manual, a comprehensive guide to the world of residential electronic systems.
In order to ensure this revision was accurate and current, CEDIA recruited more than 30 subject matter experts, and incorporated applicable standards, white papers and recommended practices that have been released since 2009 when the first edition was published. The Second Edition includes important updates, as well as all-new material on HDMI and Troubleshooting. Each chapter addresses a specific area of the industry and presents the information in a clear, concise manner.
“The Technical Reference Manual is an excellent resource for everyone in the industry,” said Jeff Gardner, CEDIA director of technical training. “Not only does the book prepare electronic systems professionals for key industry certifications, it can also help them better understand and solve problems, making them more efficient in the field, and more profitable.”
The Technical Reference Manual is a recommended in-house guide for technicians, designers, business owners, and sales representatives. The book serves as a “go-to” reference for all staff members to ensure projects are done right and the best possible customer experience is provided.
The Second Edition of the Electronic Systems Technical Reference Manual is now available through the CEDIA Marketplace at http://www.cedia.net/marketplace and is priced at $99 for CEDIA members and $149 for non-members.
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Share Article Back to Top McIntosh Laboratory Sold to Italian Company Fine Sounds SpA of Milan, Italy, owner of Sonus Faber, Audio Research Corporation, Wadia Digital and Sumiko, has acquired 100 percent of McIntosh Laboratory. Fine Sounds is owned by Quadrivio, an Investment Management Company also based in Milan, Italy. The acquisition of McIntosh, a Binghamton, NY-based company which had been previously owned by D+M Group, represents a marquee investment for the group, whose strategic direction is to offer products that are the best in the world in their category.
To read the complete press release online, click here. Back to Top ProVideo Solutions Returns as Manufacturers' Rep for Premier Mounts Premier Mounts announced this month that ProVideo Solutions has returned to the Premier Mounts team. ProVideo Solutions will join Eric Stageman in the south central United States as a manufacturer representative.
To read the complete press release online, click here. Back to Top Kramer's Malissa Dillman Wins Women in AV Award Kramer Electronics announced this month that Malissa Dillman, the company's training and education manager, has received the 2012 InfoComm International Women in AV Award.
To read the complete press release, click here. Back to Top | Crestron Celebrates One-Year Anniversary of NYC Showroom Crestron is celebrating the one year anniversary of its New York Design Showroom during DDB Fall Market 2012. Since the grand opening last October, thousands of interior designers, architects, builders, custom integrators, and homeowners have visited the immersive residential space. Crestron also makes the showroom available to host local ASID, AIA and NKBA organizations for chapter meetings, networking events, and educational seminars.
To read the complete press release online, click here. Back to Top For all you REGULAR readers of rAVe HomeAV Edition out there, hopefully you enjoyed another opinion-packed issue!
For those of you NEW to rAVe, you just read how we are — we are 100% opinionated. We not only report the news and new product stories of the high-end HomeAV industry, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories — that’s why you see what you see in most of the pubs out there. We are different: we run what we want to run and NO ONE is going to pay us to write anything good (or bad).
Don’t like us, then go away — unsubscribe! Just use the link below.
To send me feedback, don't reply to this newsletter – instead, write directly to me at gary@ravepubs.com or for editorial ideas: Editor-in-Chief Sara Abrons at sara@ravepubs.com
A little about me: I graduated from Journalism School at the University of North Carolina at Chapel Hill (where I am adjunct faculty). I’ve been in the AV-industry since 1987 where I started with Extron and eventually moved to AMX. So, I guess I am an industry veteran (although I don’t think I am that old). I have been an opinionated columnist for a number of industry publications and in the late 1990s I started the widely read KNews eNewsletter (the first in the AV market) and also created the model for and was co-founder of AV Avenue – which is now known as InfoComm IQ. rAVe Publications has been around since 2003, when we launched our original newsletter, rAVe ProAV Edition.
rAVe HomeAV Edition, co-published with CEDIA, launched in February, 2004.
To read more about my background, our team, and what we do, go to https://www.ravepubs.com Back to Top Copyright 2012 – rAVe [Publications] – All rights reserved. For reprint policies, contact rAVe [Publications], 210 Old Barn Ln. – Chapel Hill, NC 27517 – 919/969-7501. Email: sara@ravepubs.com
rAVe HomeAV Edition contains the opinions of the author only and does not necessarily reflect the opinions of other persons or companies or its sponsors. |
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