I have to tell you that, up until last month, the AV house-of-worship market was probably the vertical to which I devoted the least amount of time for reading. But when I got to write three articles on the HoW sessions from LAVNCH WEEK, I realized that I was missing out on some of the best stories in AV.
Two to check out this week come from Dr. Frederick Ampel, who gives us a detailed story of what NOT to do as a manufacturer — with specifics, mind you, and Anthony Coppedge, who discusses unusual church AV and the need for out-of-the-box (what box?) thinking today. There’s also … hold, please … nine product updates for you below. Which ones strike your fancy?
The more I read and learn about the HoW market, the more I understand how unique this market is. The way business is done in HoW is as much about the heart as it is about the head — which, from a newbie-writer-of-this-newsletter-intro perspective, appears reflective of the way religion permeates people’s lives deeply and meaningfully. How are you making connections with your HoW community during this difficult time?
Since I’m a guest writer on HoW this week, I’ll do right by your regular newsletter writer and end on an odd, albeit awesome, tweet to brighten your day.