Dr. Fred Ampel challenges HOW integrators to “analyze and validate the details for each HOW project so that the congregation feels that it is getting a solid, thoughtful and well researched solution to their needs, not just a pile of technology and cables” in his most recent column.
“Not just a pile of technology and cables” really takes me back to when I was the “AV guy” at my church in middle school and high school. More often than not, I would find myself getting the keys to the AV cabinet after volunteering to help because I was a "youngster that knew things about computers" only to find that the AV install was quite disappointing and, in all honesty, a pile of technology and cables. The sound console had channels that just didn’t work, the projector bulbs were lifetimes overdue for replacement and there were wireless microphones from six to seven years prior that had been replaced by an order-on-Amazon solution that the church purchased as to avoid going back to the integrator.
Dr. Ampel shares the structure of how different denominations in the Christian church do business and who the decision makers are. As a member of the United Methodist Church, the relationship between the local church and the Conference (the statewide organization that “houses” local churches) defines a large aspect of how the local church is run, which includes budgeting and vendor decisions.
He challenges you, as HOW integrators, to not only understand the audiovisual needs of your clients but also to understand them as a client.
Enjoy the issue!