
 An Interview with Paul Depperschmidt of TANDBERG and Cisco We have been getting questions from readers in the ProAV market asking us lately what is going on with Cisco and TANDBERG, saying that some of them had been dropped as dealers and they wondered if TANDBERG was going entirely over to the IT channel for dealers. We went straight to the source to get our answers, speaking to Paul Depperschmidt, a ProAV and videoconferencing industry veteran. Depperschmidt was working at TANDBERG when Cisco acquired the company, and is now the senior business development manager for TelePresence distribution at Cisco.
rAVe: What has changed for the AV Partners since TANDBERG joined Cisco?
Paul Depperschmidt: There have been no changes to enVision Partner program as a result of the acquisition. The opportunities that existed before are still there. Those partners that were certified with TANDBERG are still certified with TANDBERG and will have the opportunity to participate in the new integrated partner program.
We had a deadline for partners to complete the TANDBERG Authorized Partner Program certification on July 31, 2010 and some decided not to participate. All partners who were certified with TANDBERG will have the opportunity to move forward with Cisco.
In addition, we are strongly adhering to our selective recruitment process. During the first week of the acquisition, acceptance of new applications for partnerships was significantly reduced. This was done to ensure any new partner fits a geographic and/or specific vertical need such as AV integration. We are doing this to protect the investments our existing partners have made with TANDBERG and ensure we have the right mix of partners as we move into the integrated program.
The new integrated program will be announced later this calendar year. It will combine the best aspects of the TANDBERG envision Partner program with the world class Cisco TelePresence ATP Partner program.
rAVe: What is the opportunity for AV Integrators now with Cisco?
Paul Depperschmidt: Having worked in the AV Industry for the last 25 years, it is easy to see things from that perspective. Cisco offers the AV community the ability to be on the IT team. The days of IT managers looking at integrators with a curious indifference should soon fade away. Our solutions will now be mainstream and we should be invited to the table. Estimates are that the TelePresence market will grow from $2B to $8B in a few short years. A rising tide will lift all boats. While there will be a move to more appliance-based solutions, integrated solutions will grow as well.
Cisco will be involved in all aspects of communications in our new world. In the future, TelePresence will be at work and at home. It will come in all forms such as desktop, meeting rooms and on PDAs. Digital signage will become pervasive in many aspects of our lives as we work, shop, travel and play. Video recording, archiving, data basing and retrieval will now use the power of the network to provide instant access to obscure sections of video that would otherwise be next to impossible to find.
As a driving force, Cisco will ensure these applications run as part of the network, not as an isolated layer in it. Applications will work together seamlessly opening up new tools that are not yet imagined. Cisco will need partners who can deliver these applications and the AV Integrators will play a major part.
rAVe: You and I have known each other a long time and we used to teach classes at the InfoComm Institute for Professional Development together to integrators helping them deal with change. What "change" advice would you give the integrator today, considering the influx of IT and the economy?
Paul Depperschmidt: Be very good at what you do. Competence will be king. Cisco is looking for the AV expertise and competence that the AV integrators bring. The forward-looking AV integrator will race to understand how real-time communications such as video work on IP networks. Currently these are applications that run on the network. It does not require the full knowledge of designing and implementing networks. It does require the knowledge of how these applications will affect the network and how to assure the network is properly configured to provide the reliable Video service. Your new partner to help in this effort will be the world leader in IP networks, Cisco.
AV Integrators should also create relationships with UC and Network Systems Designers. In the new world, implementations of real-time communications will require expertise in all of these areas as well as AV integration. Be open to teaming with complimentary companies to achieve the overall goal for the end client. Back to Top  Polycom Launches Green Assessment Service Called 'Go Green' During a Polycom Go Green Assessment, they say they’ll conduct a comprehensive evaluation of an organization's meeting and travel requirements, telework opportunities, and current collaborative tool usage. Polycom told us that upon completion of the assessment, you'll receive a summary report that outlines your client’s current carbon footprint, and what impact their current collaboration technologies (if they have any) or “traditional travel” have on that footprint — essentially establishing a baseline for their (and your) GreenAV efforts. Of course, the report also recommends further ways to improve productivity and efficiency in your organization so you can help sell and integrate a long-term carbon savings — and, of course, sell Polycom technology!
Quite honestly, this is an awesome service from Polycom and we expect all the high-end manufacturers to use this as a marketing tool to help you sell GreenAV gear in the future. No one can really justify an ROI on VTC versus travel as it’s never been the true equal alternative to “being there in person,” but if the clients you work with have a green concern or are moving towards sustainability in their future, this is a great start. Want to learn all about it? Go to: http://www.polycom.asia/services/professional_services/go_green.html Back to Top  New Large Display Report Available from Insight Media Late last week, the September 2010 issue of Large Display Report (LDR) debuted in what could be called the “summer of 3D.” We began to see hints of the technology moving into the mainstream with 3D on the radar of major TV chip vendors, and announcements that included:
- The #1 TV chip vendor (Trident) is now including support for frame-compatible 3D technology on its top-selling system on chip SOC (TV550) solution.
- THine signal conversion chips for flat panel devices announced 3D frame identification support (V-by-One HS) that makes the switch between 2D and 3D content streams more trouble free for TV system designers.
- Integrated chip technology (from ECT) makes available on-board, real-time 2D-to-3D broadcast conversion.
- More power (5x increase) is coming to pro solution NVIDIA GPUs (graphic processors) targeting large scale visualization and professional broadcast environments — further boosting 3Ds usefulness as a professional application.
Chip integration and continued ASIC development by top CE chip brands not only portend a maturing of the 3D market, but also reflects confidence in ROI (return on investment) from 3D technology. This sets the pace for a new wave of 3D integration going forward, with both efficiency and price/value benefits that could help spur demand even further.
Elsewhere in displays this month, projector makers were getting ready for both IBC and IFA European trade shows with some exciting pre-show announcements like the new Christie 4K and projectiondesign 2.5K resolution front projectors, the latter targeting post production and broadcast for high res images with an LED illumination option. Other projector announcements show that this technology is far from bowing out to the flat panel juggernaut, with short-throw options and 3D display images hard to match with any other technology.
To purchase the September issue of Large Display Report for $250.00, email: annmarie@insightmedia.info Back to Top  A 3D Glossary Debuts The 3D@Home Consortium and the MPEG Industry Forum released a new glossary of terms to provide a common language for discussing, identifying and improving the subjective quality of stereoscopic (i.e., 3D) video.
This comprehensive glossary defines more than 235 terms for 3D videographers and their crews, post production, and test facilities. It is designed to facilitate their communication on the many distinctive aspects of digital production, testing, encoding and compressing, when considering three dimensions.
The terms were identified and defined in a joint effort by a Project Team of the 3D@Home’s Consortium’s Content Committee (ST1) and MPEG IF’s 3D Working Group, both lead by Sean McCarthy, Ph.D., from Motorola Mobility. The glossary is considered a ‘living’ document and we will see subsequent revisions and updates. Many of the terms are more easily demonstrated visually than in defined in written form, so the written definitions will be expanded soon with multimedia examples available online.
You can download a copy in PDF format by clicking here: http://www.3dathome.org/files/ST1-01-01_Glossary.pdf Back to Top  Minicom Launches New Platform: DS Vision Digital Minicom Digital Signage just launched its new solution for media distribution and network-based control and monitoring capabilities of multiple remote displays. Called DS Vision Digital, they are real-time, digital, uncompressed (claiming to be FullHD 1080p) content players and managers that are all network controllable and manageable.
The DS Vision Digital enables remote display management and control via the Screengate management gateway and features what Minicom is calling its Media Feedback Mechanism (MFM) — including a claim of patented Proof of Performance proprietary technology (POP) — so advertisers can evaluate the value of their network and operators can improve visibility and reduce system downtime while lowering operational costs and increasing return on investment.
Interested in the DS remote control and management market? Go to: http://www.minicomdigitalsignage.com/av_dsvd.htm Back to Top  NEC To Debut Pro-Quality LED Backlit LCD Monitors In late Q1 2010, NEC Display Solutions will launch two new LCD public displays (46" and 55") in the NEC MultiSync X-series with LED backlights.
The NEC MultiSync X461S and X551S will be equipped with professional public display panels with the brightness and reliability standards suitable for public display applications. The LED backlighting allows for lower energy consumption and an extra slim monitor. The products will be lighter and use absolutely no environmentally hazardous substances such as mercury, which is in line with NEC`s "Green Vision" campaign. In their press release, NEC Display Solutions says it has “…therefore decided to wait for these panels to become available instead of launching a commercial looking product with consumer quality.” That’s clearly a dig at other manufacturers who hope their high-end consumer products with LED backlights can climb into the pro public display arena (and probably explains why NEC is telling us now about 2011 plans).
Click here to see the entire press release. Back to Top  Christie Debuts 8,000 Lumen 1080p DLP Projector Yesterday, Christie launched the new leader in pro-grade single-chip 1080p projectors in the form of the DHD800. The native 1920×1080 is a 1-chip DLP using TI's BrilliantColor 10-bit image processing and, in a first for a 1-chip DLP at this price, Christie has empowered it with four-sided image blending and color matching.
Replacing the DHD700, Christie is aiming it for both large venue HD meeting room applications since it has a series of lenses for both long-throw and short-throw applications and is specified at 7500:1 contrast ratio. Although not totally a GreenAV product, it does only use 23 watts of power in standby.
Here are all the specs and details: http://www.christiedigital.com/AMEN/Products/ChristieDHD800.htm Back to Top  ViewSonic's Interactive 7 Series for Education and Training ViewSonic Europe launched five new projectors that’ll eventually make their way here. Aimed at the education market, the PJD7383i and the PJD7583wi, like the EPSON product line, allows teachers to write directly on the projected image via an interactive pen (without the need for alignment or calibration). Everyone seems to be going after SMART Technologies now (guess that’s why they went public when they did). The entire ViewSonic 7 Series (PJD7382, PJD7383, PJD7583w, PJD7383i and PJD7583wi) are all IP-controllable, WiFi capable (even for video) and are XGA and WXGA resolution projectors.
To see the European news release, go to: http://www.viewsoniceurope.com/uk/company/news/vs_press_release_410907.htm Back to Top  Epson Launches Three New Meeting Room Projectors – But You'll Have to Buy Them at Best Buy or OfficeMax We think there’s no better way to express our frustration with Epson’s distribution strategy than to simply reprint the first few lines from their newest press release. Here you go:
“Available at leading retail outlets such as Best Buy, OfficeMax, Staples, Office Depot, and Amazon.com, the Epson EX3200, EX5200 and EX7200 offer advanced and easy-to-use features, including USB Plug ‘n Play instant setup for Windows and Mac that instantly displays images on both the projector and computer by simply connecting a USB cable.”
That’s unfortunate, as all three models offer 2600 lumens, are 3LCD and very affordable. The $549 EX3200 is SVGA resolution, the $649 EX5200 is XGA resolution, and the $749 EX7200 is WXGA resolution (16:10 aspect ratio).
But, in case you’re interested, here’s your latest competitor’s website listing them: http://www.bestbuy.com/site/Epson/Epson-Projectors/pcmcat139900050010.c?id=pcmcat139900050010 Back to Top  Christie Adds New Product Line Aimed at Stagers and Entertainment Venues Christie's entered the stage lighting market in a very creative way via their new Nitro Solutions so-called digital luminaries. The modular series of motorized moving yokes can provide up to 20,000 ANSI lumens of video projection, creating high brightness imagery on any surface from anywhere. With the optional Xenon or LED lighting heads, the system can produce up to 50,000 lumens of lighting. Nitro Solutions can be installed at ground level or rigged to a truss, and are ideal for building projection, architectural lighting and cityscapes, houses of worship, theme parks, and live events such as concerts and theater presentations.
Christie Nitro Solutions offer two motorized yoke options: a dual-arm yoke for larger video projectors ranging from 12,000 to 20,000 ANSI lumens, and a single-arm yoke for projectors ranging from 5,700 to 15,000 ANSI lumens. The modular approach of Christie Nitro Solutions expands the effectiveness of the moving yoke platform by allowing the user to deploy the yoke with either a video projector or light head. Other features include DMX512 control and a quick-lock attachment system for easy set up and take down.
For complete specs, go to: http://info.christiedigital.com/m/378/37651/ Back to Top  Crestron Updates iPad App The newest version of the Crestron iPad App is now available from the iTunes App Store, where it’s still ranked the #1 Top Grossing iPad Lifestyle App. This update includes automatic portrait/landscape rotation and gestures navigation on the iPad for both Crestron and Prodigy control systems. In addition, a graphic template with user-selectable backgrounds, designed especially for the iPad, is available from the Crestron website. Dealers can create their own branded designs and clients can duplicate the same look and feel on their iPad as on their Crestron touch panels using the iPad App.
For complete details, go to: http://www.crestron.com/products/show_products.asp?jump=1&model=CRESTRON-MOBILE-PRO-G Back to Top  Extron's How To Videos: Up and Running in Less Than 15 Minutes Most people dread setting up a matrix switcher – lots of inputs and outputs to configure and wire. Watch Extron Senior Applications Engineer Chris Bach take a brand new SMX System MultiMatrix switcher out of the box and put it into full operation in just 15 minutes, with full HDCP compliance and quick source switching. Chris walks you through the simple, intuitive steps to configure the switcher and set up EDID management, installs an HDCP-compliant DVI I/O board, connects the sources and displays, and then demonstrates the switcher's fast operation as he switches between a variety of sources and signal types.
Wanna watch? Go to: http://www.extron.com/company/article.aspx?id=smxootbvideo Back to Top  InfoComm's Wednesday Webinars Are Back Are you an InfoComm CTS? If you are, you can earn renewal units (RUs) to maintain your CTS from your computer. And, even if you aren’t CTS, yet, you can learn a lot from InfoComm’s webinars — most are free — every Wednesday 1 p.m. to 2 p.m. EDT.
Upcoming Topics Include:
- September 22: Business Development: Business Insurance
- September 29: Business Development: iQ AV Products and Provider Directory
- October 13: AV Math: CTS Prep
To see the entire Fall Schedule, go to: http://www.infocomm.org/cps/rde/xchg/infocomm/hs.xsl/7604.htm Back to Top  News from Renkus-Heinz, AVI-SPL, WolfVision… Renkus-Heinz has appointed Rik Kirby to the position of vice president of sales and marketing… AVI-SPL has announced a new multimedia and presentation suite called Caméléon TelePresence… Alpha Video, an ESC, has announced a program to recognize the Outstanding High School AV/Media Coordinator in Minnesota. The entry form is available online at www.alphavideo.com/av-award… WolfVision has extended the warranty period on its visualisers from three to five years… Magenta Research has partnered with Peter E. Schmitt Company as a manufacturer's representative. Back to Top  For all you REGULAR readers of rAVe ProAV Edition out there, hopefully you enjoyed another opinion-packed issue! For those of you NEW to rAVe, you just read how we are — we are 100% opinionated. We not only report the news and new product stories of the ProAV industry, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories — that's why you see what you see in most of the pubs out there. We are different: we run what we want to run and NO ONE is going to pay us to write anything good (or bad). Don't like us, then go away — unsubscribe! Just use the link below. To send me feedback, don't reply to this newsletter – instead, write directly to me at gary@ravepubs.com or for editorial ideas: Editor-in-Chief Sara Abrons at sara@ravepubs.com A little about me: I graduated from Journalism School at the University of North Carolina at Chapel Hill (where I am adjunct faculty). I've been in the AV-industry since 1987 where I started with Extron and eventually moved to AMX. So, I guess I am an industry veteran (although I don't think I am that old). I have been an opinionated columnist for a number of industry publications and in the late 1990s I started the widely read KNews eNewsletter (the first in the AV market) and also created the model for and was co-founder of AV Avenue – which is now known as InfoComm IQ. rAVe Publications has been around since 2003, when we launched our original newsletter, rAVe ProAV Edition. Everything we publish is Opt-in — we spam NO ONE! rAVe ProAV Edition is our flagship ePublication with what we believe is a reach of virtually everyone in the ProAV market. rAVe HomeAV Edition, co-published with CEDIA and launched in February 2004, is, by far, the largest ePub in the HomeAV market (we blow away ANY other Publication in the high-end home AV market. We added rAVe Rental [and Staging] in November 2007, rAVe ED [Education] in May 2008 and then rAVe DS [Digital Signage] in January 2009. You can subscribe to any of those publication or see ALL our archives by going to: https://www.ravepubs.com To read more about my background, our team, and what we do, go to https://www.ravepubs.com Back to Top  Copyright 2010 – rAVe [Publications] – All rights reserved – All rights reserved. For reprint policies, contact rAVe [Publications], 210 Old Barn Ln. – Chapel Hill, NC 27517 – (919) 969-7501. Email:sara@ravepubs.com
rAVe contains the opinions of the author only and does not necessarily reflect the opinions of other persons or companies or its sponsors. |