Latest headlines: The Best of InfoComm 2019 awards are out! Dr. Fred Ampel has part two on doing a needs analysis for the HOW market, plus news from Extron, Epson, LG, AVer and more
August 19, 2019 | Volume: 8 | Issue: 15
Dr. Frederick Ampel builds on his needs analysis for small houses of worship series, AVer positions PTZ cameras for markets other than UCC (to include HOW) and Extron ships the STP2 R 211 twisted pair HDMI receiver in this August issue of rAVe HOW.
Usually I consider the phrase “it may not be what you want, but it is what you need” cliche, but most certainly not in the case of Fred’s discussion around small houses of worship. Growing up, I was the “AV kid” in my congregation and even in the minimalistic role of buying I found myself in, the decision makers didn’t understand why we couldn’t just use an “entry level home theater” projector to power a fellowship hall that sat 300 people, not to mention the significant amount of natural light present in the space. Small houses of worship make up the largest part of the physical market — there are much more of them than there are large.
So, as Fred states in his piece, it’s time to “define the goal and establish the results.”
We sent videographers to shoot product videos at EVERY SINGLE BOOTH at InfoComm 2019 — and since we shoot videos of every new product, it gives us the ability to collectively pick the best-of-the-best. No one pays to enter, no one pays to win and the products and companies awarded didn’t have a clue that they won — until we announced these at Wednesday, August 7, 2019 at 2 p.m. — at the same time everyone else found out! So who won and why? In our awards, you’ll find every major product category covered — from projectors to speakers to UCC gear — and everything in-between. There are over 100 product categories — each one with a winner!
The end point of any needs analysis process should be a working document that specifies solutions and methods of achieving those solutions, within the real budget that the facility can manage. Therefore, developing a technical plan is only half the battle, the other half is defining the cost equation, refining the cost benefit perceptions and working with the client to help them define precisely what expenditure is required to get to a viable and workable end point. Remember, that end point may not be where things started, but it has to be at a position where the facility is comfortable with the result and also at a budget level they can actually afford.