Volume 8, Issue 14 — July 25, 2019

rAVeHOW — Volume 8, Issue 14 — July 25, 2019

July 25, 2019 | Volume: 8 | Issue: 14

I came across an Angel City Chorale performance of “This is Me” from “The Greatest Showman” the other day on YouTube. You can see it here. The choir performed live on America’s Got Talent.

It really is a good performance. But you, as I did, may notice that the mic’ing of the choir is… poor. Even in the beginning of the song, you barely hear the voices that are found directly behind the mics. The lower base lines (performed by the men singing in the back of the choir) can barely be heard.

Now, I understand that this is a critical perspective. But I think it highlights the value of the work of integrators/end users that work in the house of worship space. Creating powerful worship experiences hardly stops or begins with AV — it is a critical part.

So kudos, friends. Enjoy the song and the issue!

-Jacob Blount

COLUMNS

+ Five Questions Every Integrator Should Be Asking [Mark Coxon]

Here's a secret. No one buys technology. They buy the benefit of what technology can do for them. Given that, here are five major questions I think every Integrator should be asking early on in the discovery phase, as well as a quick reason that each one is important.

+ Another View on Biamp Buying Community and Apart Speaker Brands [James Kirby]

This acquisition is likely to offer Biamp substantial opportunity across the install pro audio markets. However, the development of all the brands will likely show a more commercial audio focus. At the same time this means more competitive pressure in key growth verticals, and further increases the need for a large product portfolio when it comes to install projects. DSP, control and audio networking synergies will be positive for the group, and many brands will be impacted by the solid pairing of Biamp DSP with Audioprof’s loudspeakers. A specialist DSP and networking brand has just purchased two specialist loudspeaker brands, and no doubt this journey will continue to be watched closely by many of the largest pro audio companies.

+ Does Certification Matter? [Scott Tiner]

As a manager, I'm often faced with the question of what requirements we should put into a job description when we are ready to hire a person. Experience is always the easiest one to figure out. You think about how senior the position is and then you base years of experience or type of experiences on that. Education and industry certifications are different and always cause a lively discussion. Do people really need them? Do they matter?