In the Christian church, do your AV installs change depending on the two main types of services: contemporary vs. traditional?
Churches with strictly traditional services use systems simply as an extension of the established parts of the service — audio to project the voices of the speakers, singers, etc. and video often as an extension of the hymnals or other printed materials.
The experience-based benefits of AV — something that we all live for — are avoided in installs for traditional services. That is where contemporary services allow integrators to unleash their creativity. This allows worshippers to immerse themselves in the worship experience as an integrated part of it. It makes worship… worship.
Could AV be used to diversify the evangelical goals of the Christian church? Can AV be used to create a greater myriad of opportunities to worship and therefore reach more? We have seen it already in the streaming of worship services to social channels and websites — what could there be next?
I do want to note that I am speaking in high-level generalizations when defining a traditional service and contemporary service. My points are based off of two polar opposites and most worship services in the Christian church are a combination of both. But, I guess a high-level generalization can also be defined as a trend.