When you sell systems to houses of worship, are you also selling them a training package? House of worship are a unique market in that they often spend a lot of money on technology that ends up being run each week by volunteers.
While of course you should be offering training packages when you sell new systems to houses of worship, there are other opportunities there. You could offer general AV training sessions for potential houses of worship volunteers, which are low-cost or possibly even free as a way to generate leads and get your name known in that community. You could also offer refresher training courses, custom on-going support packages or even emergency day-of-event support if say, the audio system goes down right before a service.
Technology is very important to houses of worship, and paying for training or support is certainly a lot less expensive than hiring a full time technical director. Anthony Coppedge’s columns today talk about supporting and empowering tech volunteers, as well as encouraging and supporting end users during the buying process. You may just end up with a holistic new approach for working with houses of worship.
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