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Volume 6, Issue 8 — August 31, 2017
| AV Insider
Rants and rAVes
Selling AV
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August 4, 2017
Episode 110: Atlona: Connecting Technology
Ken Eagle, Global Director, Training and Technical Sales with Atlona, speaks with me about the many layers of his role with the company, and how his experience in the AV industry helped create what he’s doing over there today. We discuss the upcoming CEDIA show in southern California, what they intend on announcing/shipping at CEDIA, and a ton about free education Atlona offers. As usual, we have several AV Insider exclusive announcements’, and much, much more that you can only hear on this episode of AV Insider!
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| August 2, 2017
Episode 109: Johnnie & Co: A Marketing Firm for Tech Businesses Still Hungry for the Sale
Johnnie Sanchez, founder & consultant at Johnnie & Co, speaks with me about the biz. We discuss everything from how being younger brings fresh, new, & innovative ideas & solutions to her company, which helps her clients stand out from the competition, to partnerships with dealers & manufacturers, and much more for future growth. There’s definitely a lot that Johnnie & Co. offers for the tech industry, but you can only hear about it on this episode of AV Insider.
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| August 23, 2017
Episode 61: Cold Calling
Having trouble getting that certain someone to call you back? Listen in to this week’s Selling AV for a couple of tips on professional cold calling.
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| July 31, 2017
Episode 60: Don’t Sell Ice to Eskimos
In today’s world of free information, trying to sell ice to Eskimos is not a salesperson’s job. What is your job? Listen to this week’s Selling AV to find out.
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For all you REGULAR listeners of rAVe Radio out there, hopefully you enjoyed another opinion-packed issue!
For those of you NEW to rAVe, you just read how we are – we are 100 percent opinionated. We not only report the news and new product stories of the ProAV and HomeAV industries, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories – that’s why you see what you see in most of the pubs out there. We are different: we run what we want to run and NO ONE is going to pay us to write or say anything good (or bad).
To send me feedback, don’t reply to this newsletter. Instead, write directly to me at gary@ravepubs.com or for editorial ideas, Editor-in-Chief Sara Abrons at sara@ravepubs.com.
A little about me: I graduated from Journalism School at the University of North Carolina at Chapel Hill (where I am adjunct faculty). I’ve been in the AV industry since 1987 where I started with Extron and eventually moved to AMX. So, I guess I am an industry veteran (although I don’t think I am that old). I have been an opinionated columnist for a number of industry publications and in the late 1990s I started the widely read KNews eNewsletter (the first in the AV market) and also created the model for and was co-founder of AV Avenue, which is now known as InfoComm IQ. rAVe [Publications] has been around since 2003, when we launched our original newsletter, rAVe ProAV Edition.
Everything we publish is Opt-in – we spam NO ONE! rAVe ProAV Edition is our flagship ePublication with what we believe is a reach of virtually everyone in the ProAV market. rAVe HomeAV Edition, co-published with CEDIA and launched in June 2004, is, by far, the largest ePub in the HomeAV market. We added rAVe Rental [and Staging] in December 2007, rAVe ED [Education] in May 2008 and then rAVe DS [Digital Signage] in June 2009. We added rAVe GHGav [Green, Healthcare & Government AV] in August 2010 and rAVe HOW [House of Worship] in August 2012. rAVe Radio, our podcasts, were launched in 2012. You can subscribe to any of those publication or see ALL our archives by going to: https://www.ravepubs.com
To read more about my background, our team and what we do, go to https://www.ravepubs.com
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Copyright 2017 – rAVe [Publications] – All rights reserved – All rights reserved. For reprint policies, contact rAVe [Publications], 210 Old Barn Ln. – Chapel Hill, NC 27517 – (919) 969-7501. Email: Sara@rAVePubs.com
rAVe contains the opinions of the author only and does not necessarily reflect the opinions of other persons or companies or its sponsors.
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