Volume 5, Issue 7 – July 30, 2016
AV Insider
AV Power Up!
Tech Chaos
Rants and rAVes
Selling AV
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July 11, 2016
Episode 74: Professional Grade Surge Elimination & Power Conditioning
Jimmy Paschke, sales manager for resi products, talks with me about surge elimination, and the importance of clean power for AV, and electronics. Everyone lives in a world of dirty power, and is susceptible to power surges, which can result to major damages and loss. SurgeX has been around for 20 years, mainly in the ProAV world, and most recently in the resi market. Listen in to learn what you can do to protect your equipment, and why it’s important, from a basic level, and a remotely managed pro level. All this and more, on this episode of AV Insider.
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July 8, 2016
Episode 73: Metra Home Theater: Premium Home Theater Products Explained
Miranda Grantham (National sales manager), and Zak Yarnel (West coast regional sale manager) of Metra Home Theater Group, speak with me about the most premium to modest home theater product solutions that Metra Home Theater Group has to offer for integrators, and home owners alike. We cover HDMI 2.0, and HDCP 2.2 compatible products, and what that means. We go a little in depth on all the sub brands at Metra, and all their solutions, for you the dealer. It’s rapidly changing, technical world out there, and Metra has you covered. All this and more, on this episode of AV Insider.
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July 29, 2016
Episode 66: Visionaries (Part 2): The Case for Snapchat and Augmented Reality
Join the Crew: Host Corey Moss, Justin Watts, Deron Pinchback and Joey D’Angelo as they welcome their guests:
Alison Maxson – Press and PR Specialist at Barco
John Greene – VP of Sales and Marketing at Advanced AV
In a continuation of the discussion from the previous episode, we invited Alison Maxson, one of the AV industry’s chief Snapchatters (and a new C-Level of the AV Power Up show) and John Greene who was a guest on that episode. While it’s always great to get together with fellow AV people, it’s a really good time discussing (and debating) the latest in social media platforms which is exactly what took place on this episode. Snapchat has been the new thing on the industry social media scene, so of course it’s a hot topic for us to discuss on this show. And did we ever.
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July 22, 2016
Episode 65: Visionairies: A Discussion of AR/Pokémon Go and VR in ProAV
Join the Crew: Host Corey Moss, Justin Watts, Katye McGregor Bennett, Deron Pinchback, Sandy Ciarlo and Joey D’Angelo as they welcome their guests:
John Greene – VP of Sales and Marketing at Advanced AV
Josh Srago – Design Engineer at TEECOM
Aaron Nicholson – Co-Founder at Studio Transcendent
The last show was “All About the Sound,” this one – The Vision. The Crew and their guests discuss two of the hottest topics in technology – augmented and virtual reality, as well as the game that’s setting the world on fire, Pokémon Go. John is for sure one of the most enthusiastic people about the technologies and the game (just ask Sandy) along with Josh, who goes in depth about the possibilities of augmented reality in the industry. In fact, Josh wrote an excellent blog which we discussed as well:
The World Inside A Pokémon Ball
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July 15, 2016
Episode 64: All About the Sound
Join the Crew: Host Corey Moss, Katye McGregor Bennett, Justin Watts, Deron Pinchback, Sandy Ciarlo and Joey D’Angelo as they welcome their guests:
Eric Larsen – Director of Marketing at TEAC/Tascam
Trace Ritter – Owner/CEO at Ranch Road Recording
Mike Loss – Guitarist for the Drunk Naked Pirates
The title says it all as this one is all about the sound with our guests, as well as brand new Crew member Joey D’Angelo of QSC (who joins us through the whole show from a unique “remote” location). We begin by talking with Eric and the other guests about NAMM, the North American Music Merchants show which took place in Nashville in June. We also talk with Eric about developments at TEAC/Tascam.
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July 1, 2016
Episode 63: We Bring You the Disruptive and the New
Join the Crew: Host Corey Moss, Katye McGregor Bennett, Justin Watts and Deron Pinchback as they welcome their guests:
Brady Bruce – CMO at InFocus
Joan Vandermate – Head of Marketing at Logitech Video Collaboration Group
Marty Sexton – Sr. Product Marketing Manager at Polycom
Vijita U.G. – Marketing Communications Specialist at Stewart Filmscreen
Kelsey Ohlegher (@KelseySocial) on a call-in to the show
Here we are with Part 2 of the show that introduced four of the Top 10 Disruptives at InfoComm 2016 in the last episode and yes, we have four more here including another the new! Last week’s “new” was Crew member Sandy Ciarlo (she’s on a well-earned vacation this week) and this week’s – with their first appearance ever at InfoComm – is Logitech!
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July 26, 2016
Episode 14: Find Your Dream Job
Rachel Valdez (@rachelbvaldez), Chief Dream Maverick/Head of Global Talent Management at PowerToFly, joins host Christa Bender (@AVChrista) to discuss the importance of gender diversity, technology, and one-on-one mentorship versus group mentorship.
PowerToFly is a platform to connect women with Fortune 500 companies and fast-growing start-ups that really value gender diversity and inclusion. PowerToFly enables women to apply for jobs and message employers directly. Jobs range from part-time, full-time, remote, and hybrid opportunities. Additionally, PowerToFly helps to fulfill onsite roles in major cities around the globe.
Christa briefly mentions her new Samson Q1U Dynamic USB microphone that she uses to record the show. She also admits to using a typewriter up until her senior year of high school.
All of these topics and more can be heard on this episode of Tech Chaos.
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July 6, 2016
Episode 13: Lucky 13 with Innovation Women
Bobbie Carlton (@BobbieC), founder of Innovation Women, joins host Christa Bender (@AVChrista) to discuss the importance of gender-balancing speaking events and the difference between mentorship and sponsorship.
Bobbie explains what DAMP stands for in regards to live panels at events. Bobbie explains why she created Innovation Women.
All of these topics and more can be heard on this episode of Tech Chaos.
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July 18, 2016
Episode 533: Here’s What We’re Doing on Snapchat
We started using Snapchat right before InfoComm and we’re going to start a bi-weekly feature this week — in that we mean twice a week! To hear why you should be following us on Snapchat and what we are going to do, listen to Gary’s podcast. |
July 14, 2016
Episode 532: Why is rAVe Headed to Australia?
rAVe NOW, our LIVE trade show coverage team, is headed to Australia at the end of August to cover the INTEGRATE show in Sydney, Australia. The 3-day event is an ISE-like show in that it combines ProAV and HomeAV into one event from 23-25 August 2016. On today’s podcast Gary speaks to INTEGRATE’s Event Manager, Soren Norgaard who talks about the show, the education plan and what the partnership with rAVe NOW and INTEGRATE entails. If you’d like to follow the news about the show pre-show or the LIVE coverage of the show via rAVe NOW, bookmark/favorite this website: https://www.ravepubs.com/integrate2016/
Gary is the Keynote speaker for the show and here are those details.
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July 11, 2016
Episode 531: Kent Cawthorne of Vaddio Talks Milestone
Milestone recently acquired Vaddio and Vaddio in turn hired away Kent Cawthorne from Kramer to become their VP of Sales. Kent is famous for setting up successful sales infrastructures for frowing ocmpanies and he will be successful at Vaddio no doubt. Gary talked to Kent today about Vaddio’s plan for the future.
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July 29, 2016
Episode 33: Get Commitment
The goal of Selling AV, getting commitment from our potential clients. Listen to this podcast for tips on selling AV!
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July 22, 2016
Episode 32: Invest in Change
Are you looking into a new path of revenue for your AV business or looking at potential new verticals? Give yourself the best platform to succeed by following one simple piece of advice.
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July 15, 2016
Episode 31: Talk to Marketing
As AV professionals, many times we end up approachign the IT department first, as they will have the final technical approval of our systems. This week I give a couple reasons why we should be starting some of these conversations in the marketing department instead.
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July 6, 2016
Episode 30: Post InfoComm Advice – Try Something New
You’ve just returned from the largest commercial AV trade show and have been bombarded with all sorts of new products and services. In this Selling AV, I challenge you to try something new after the show and I give two simple tips on how to make that transition easier. Think of it as your five-minute sales manager.
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For all you REGULAR listeners of rAVe Radio out there, hopefully you enjoyed another opinion-packed issue!
For those of you NEW to rAVe, you just read how we are – we are 100 percent opinionated. We not only report the news and new product stories of the ProAV and HomeAV industries, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories – that’s why you see what you see in most of the pubs out there. We are different: we run what we want to run and NO ONE is going to pay us to write or say anything good (or bad).
To send me feedback, don’t reply to this newsletter. Instead, write directly to me at gary@ravepubs.com or for editorial ideas, Editor-in-Chief Sara Abrons at sara@ravepubs.com.
A little about me: I graduated from Journalism School at the University of North Carolina at Chapel Hill (where I am adjunct faculty). I’ve been in the AV industry since 1987 where I started with Extron and eventually moved to AMX. So, I guess I am an industry veteran (although I don’t think I am that old). I have been an opinionated columnist for a number of industry publications and in the late 1990s I started the widely read KNews eNewsletter (the first in the AV market) and also created the model for and was co-founder of AV Avenue, which is now known as InfoComm IQ. rAVe [Publications] has been around since 2003, when we launched our original newsletter, rAVe ProAV Edition.
Everything we publish is Opt-in – we spam NO ONE! rAVe ProAV Edition is our flagship ePublication with what we believe is a reach of virtually everyone in the ProAV market. rAVe HomeAV Edition, co-published with CEDIA and launched in June 2004, is, by far, the largest ePub in the HomeAV market. We added rAVe Rental [and Staging] in December 2007, rAVe ED [Education] in May 2008 and then rAVe DS [Digital Signage] in June 2009. We added rAVe GHGav [Green, Healthcare & Government AV] in August 2010 and rAVe HOW [House of Worship] in August 2012. rAVe Radio, our podcasts, were launched in 2012. You can subscribe to any of those publication or see ALL our archives by going to: https://www.ravepubs.com
To read more about my background, our team and what we do, go to https://www.ravepubs.com
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Copyright 2016 – rAVe [Publications] – All rights reserved – All rights reserved. For reprint policies, contact rAVe [Publications], 210 Old Barn Ln. – Chapel Hill, NC 27517 – (919) 969-7501. Email: Sara@rAVePubs.com
rAVe contains the opinions of the author only and does not necessarily reflect the opinions of other persons or companies or its sponsors.
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