Alan C. Brawn’s article taught me something significant: AV sales is not what it used to be. Trust in his recent research, there is a lot that has changed. So, should a sales approach change with it? Also, since so many buyers these days focus on self-service digital commerce, what are the drawbacks of that? Brawn takes us through the lessons to learn here from multiple studies and interviews done with salespeople in the AV industry. Read his full column here.
Also, Gary Kayye references a Jabra study in his latest piece that says “Gen Z is unhappy at work.” Read more about this research and why some of it was surprising and some of it … wasn’t.
Finally, we know you’ve all been checking out our ISE 2024 coverage, but have you registered for rePLAY ISE 2024? Gary Kayye and I are busy planning this event so we can take you through all the important things to note from ISE 2024. Check it out at either 2 p.m. CET or 2 p.m. EST.