Volume 22, Issue 6 — February 13, 2024

rAVe ProAV Edition — Volume 22, Issue 6
Latest headlines: Alan C. Brawn on the AV sales approach and a need to change, Gary Kayye on research from Jabra about why Gen Z is unhappy at work and more

February 13, 2024 | Volume: 22 | Issue: 6

 

Alan C. Brawn’s article taught me something significant: AV sales is not what it used to be. Trust in his recent research, there is a lot that has changed. So, should a sales approach change with it? Also, since so many buyers these days focus on self-service digital commerce, what are the drawbacks of that? Brawn takes us through the lessons to learn here from multiple studies and interviews done with salespeople in the AV industry. Read his full column here.

Also, Gary Kayye references a Jabra study in his latest piece that says “Gen Z is unhappy at work.” Read more about this research and why some of it was surprising and some of it … wasn’t.

Finally, we know you’ve all been checking out our ISE 2024 coverage, but have you registered for rePLAY ISE 2024? Gary Kayye and I are busy planning this event so we can take you through all the important things to note from ISE 2024. Check it out at either 2 p.m. CET or 2 p.m. EST.

— Steph Beckett

COLUMNS

 

+ AV Sales Approach and the Need to Change [Alan C. Brawn]

In commerce (and in life) we live in a digital world of internet searches, keyboard clicks and the appearance of instant gratification. The appearance of gratification can be misleading. Research data shows that self-serve digital commerce alone can easily lead to “purchase regret.” By including a salesperson’s assistance in digital commerce, the regret is mitigated. Our task is to make our prospects aware of that. We need to add value in their eyes. We need to be thought of as specialists in our field and once engaged we need to be consultants and become a business fit beyond the products and services we sell.

 

+ Jabra Research Shows That Gen Z (26-and-Unders) Are Unhappy at Work [Gary Kayye]

New research from Jabra found that the return to office continues to impact working preferences — especially among Generation Z (those age 26 and under). The research was quite surprising in some cases but also predictable in others.

EVENTS

 

+ rAVe February 2024 Temperature Check — Survey Open! [Steph Beckett]

 

PRODUCT NEWS

 

+ Neutrik Launches New Outdoor-Rated RJ45 Data Connectors [Gary Kayye]

+ Marshall CV730 30x UHD60 NDI PTZ Camera Now Works With Quicklink Remote Studio [Steph Beckett]

+ Vivitek Adds Novo DS110/DS310 Simple to Use Digital Signage Players to Lineup [Gary Kayye]

+ Scalable Display Technologies Partners With VVVV for Media Server Acceleration [Steph Beckett]

+ Sharp NEC Display Solutions Europe Adds Sharp-Branded 4K UHD [Gary Kayye]

+ AVI Systems Signs Agreement With Audiovisual Associates of New Jersey to Further Expand the AVI Footprint in the Northeast United States [Steph Beckett]

+ TASCAM Announces MA-BT240 Multifunctional Mixing Amplifier [Gary Kayye]

+ Dynacord Debuts V600:2 600 Watt Amplifier for PA and Background Music [Steph Beckett]

+ Vanco Ships Vanco Evolution 4K HDMI Wireless Extender [Steph Beckett]

 

+ Snap One is Aiming Access Networks Networking Lineup at ProAV Market Now [Gary Kayye]

+ Da-Lite’s Tensioned Advantage Electric Screen is Available in the Modus VR Visual Experience Platform [Gary Kayye]

+ SAVI Controls Adds Two Dozen LG Createboard Digital Whiteboards to New Distribution Center and Systems Testing Lab [Gary Kayye]

+ Extron Just Made Sending HDMI Through Fiber a Lot Easier [Steph Beckett]

+ Planar Announces Next-Generation Series LED Video Wall Solutions [Gary Kayye]

+ 22Miles Adds Microsoft Teams App, Outlook Plug-In [Steph Beckett]

+ Screen Innovations Announces CarbonBlack Screen Material for Large Venue Projection [Gary Kayye]

+ Studio Technologies Releases 3 New Models of Announcer’s Consoles [Steph Beckett]

+ Comprehensive Connectivity Company Launched a 3×2 USB-C and HDMI Switcher [Steph Beckett]

+ AVer VB350 Receives Microsoft Teams Certification [Steph Beckett]

 

INDUSTRY NEWS

 

+ AJA Video Systems Announces John Miller as VP Global Sales [Gary Kayye]

CASE STUDIES

 

+ Barco and Green Hippo Collaborate on LUX Helsinki Light Festival [Gary Kayye]

+ Chapel Hill NC Public Library Gets Extron Facelift [Gary Kayye]

+ Dutch National Opera and Ballet Updates Facilities With SDVoE Technology [Gibson Kete]

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