Volume 21, Issue 18 — May 10, 2023

rAVe ProAV Edition — Volume 21, Issue 18

May 10, 2023 | Volume: 21 | Issue: 18

While I’m sad to announce that Maggie McIntyre’s spring 2023 editorial internship has ended, I’m glad to be able to share a piece she’s spent considerable time working on. If you’ve ever been curious to learn more about voice privacy and sound masking, you’ll enjoy her latest column.

Also, Dr. S Ann Earon wrote her latest “Ask Dr. Ann” piece all about digital marketing and how to utilize it to reach millennials and Gen Z. Gary and I were just talking on rAVe [TV] about how our industry is getting older, and #AVtweeps are having to come up with creative new ways to reach the younger generation(s). This column may teach you a little more about that!

Have a great rest of the week, and don’t forget to:

Answer our Monthly Temperature Check survey about InfoComm (takes 15 seconds according to Gary)
Vote in our rAVe Readers’ Choice Awards (the form closes in just a couple of weeks)
Register for InfoComm using our code “RAVE” for free show floor entry!

— Steph Beckett

COLUMNS

+ The Science Behind Voice Privacy [Maggie McIntyre]

The words we speak are precious. They convey our thoughts and opinions but also our vulnerabilities, insecurities and secrets. How can we ensure those inner feelings are protected when we need them to be? The answer lies in voice privacy: solutions that secure voice data over networks to make sure conversations are not interrupted, intercepted or recorded without permission.

+ Ask Dr. Ann: How Do I Reach Millennials and Generation Z With Digital Marketing? [Dr. S. Ann Earon]

The fact is, if your business does not have a clear and consistent digital marketing strategy and digital brand presence, you are missing a large majority of your audience and could be falling behind in comparison to competitors. With statistics like over 90.4% of millennials using some form of social media, it is imperative your brand has a voice and presence across digital platforms in 2023.