Latest headlines: Mark Coxon on what constitutes as “real” native 4K, Nathan Haynes on the importance of standards, plus the deets on LW6!
August 3, 2022 | Volume: 20 | Issue: 29
Mark Coxon asks, “Is it REALLY native 4K?” Back in the day, the argument was all about whether displays were really 4K (I don’t feel like going into the whole 4,096 vs. 3,840 argument right now, but y’all know what I’m talking about). Now we ask if the projectors are native 4K. And if they don’t use a 4K/UHD chipset to create a 4K/UHD image … it’s not native. Read more and learn why Mark says it’s OK for some products to simply be marketed as 4K (without being native).
In our other article this week, Nathan Haynes writes about why standards should be important in our industry. He also touches on why we don’t have more of them. He has a fresh take on proprietary protocols and closed ecosystems, so I encourage you all to read it.
Finally, some news: LAVNCH WEEK 6 is coming! And, as usual, we are dedicating an entire day to all things ProAV. So, join us Oct. 26 (but also feel free to join for the whole week) for fresh content from your favorite thought leaders, manufacturers and more. I can’t wait.
The bottom line: I’ve seen multiple manufacturers list their projectors as “native” 4K (3840 x 2160p) when they just … aren’t. I feel like we need a commercial. “That’s not how this works. That’s not how any of this works!”
Having a lowest-common-denominator interface standard, IO standard or protocol standard would be a benefit to all. Profits and efficiency would go up, everyone in the chain would benefit and ultimately the knock-on benefits from environmental impacts to staff deployment ease … Well, let’s just say I can hear a collective sigh of relief. We will all win more than we lose.