Latest headlines: Sara Abrons with part 2 of her series about watching 2000 product videos, remembering Len Dozier, plus news from Densitron
July 27, 2022 | Volume: 20 | Issue: 28
Hello everyone. Why waste time with small talk? We have important things to talk about this week:
Sara Abrons wrote the second part of her series all about what she learned by watching every product video from ISE and InfoComm 2022. While she wasn’t on the show floor, she is in the best position to talk about the trends affecting our industry. Give it a read — you might be surprised.
I wrote the second column featured this week. If you’re in ProAV, you’ve at least heard of Len Dozier. I wrote a column in his memory, as he passed away earlier this month. While it’s impossible to boil his life and accomplishments down to 800 words, we thought it was important to list a few. He will be missed dearly.
Finally, Mark Coxon writes about the idea of the “wow” factor. We talk about that a lot in AV. But after you create an install that makes people stop and stare, what do you want them to do next? How do you create true ROI?
This is part 2 of an article about all the things I noticed from ISE and InfoComm this year, two shows to which I didn’t go, but as the editor in charge of video titling for rAVe [PUBS] for both, I did watch pretty much every video the team shot from both show floors, which was about 2,000 videos.
The question that must be asked is this, “Once I have someone’s attention, what do I want to do with it?” If you’re a business, you may want to attract customers, if you’re a nonprofit, you may try to create advocates; if you’re a church, you may look for converts. The reason many large-scale AV installs don’t deliver the expected value is that the question of “what are we trying to accomplish” isn’t asked at all.