Latest headlines: Sara Abrons watched 2,000 product videos — here are the industry trends she noticed, plus news from Atomos, C2G and more
July 13, 2022 | Volume: 20 | Issue: 26
Here’s something fun, #AVtweeps: Sara Abrons, as you may know, is the editor-at-large here at rAVe (and has taught me everything I know about being an editor here). While she didn’t attend ISE or InfoComm 2022 in person, we still needed her help! Our team shot over 2,000 videos at both shows, and she was our main video titler. While that job might sound like a lot (and she confirmed for me that it was indeed a lot), she was also in an incredibly unique position to take stock of each product shown and noted the trends she saw. Lucky for us, she turned those notes into a column that I’m sharing with you now. During our rePLAY InfoComm 2022 event, we discussed this a bit, but her column is a fresh, articulate take on where ProAV is going. This is only part 1 — by the way — part 2 is in the works, and we’ll be sure to share that with you guys next week!
Our other column comes from Bob Snyder, who writes about Sennheiser’s addition of Merging Technologies. Merging Technologies and Neumann.Berlin will align as part of the Sennheiser group. Bob breaks this down, and although sometimes these business changes can use different lingo (for legal reasons), Bob helps us understand what the changes mean for all companies involved.
I didn’t go to ISE in Barcelona this year, or InfoComm in Las Vegas just a few weeks later, but as the editor in charge of video titling for rAVe [PUBS] for both, I did watch pretty much every video the team shot from both show floors, which was about 2,000 videos. Although certainly not as fun as attending in person, it’s a pretty efficient way to digest an enormous amount of technology as shown and marketed on a trade show floor, and it’s given me a unique insight into what the industry is doing.
A joint announcement declares Germany’s Georg Neumann GmbH and Swiss digital audio specialist Merging Technologies will be working closer together — because both are now fully part of the Sennheiser group. This cooperation, as the release explains, results from Sennheiser having taken over “entirely” the shares of Merging Technologies. Sennheiser had shares in the Swiss company and now makes a full purchase, in which financial details are not revealed. (Sennheiser is still a private, family-owned company — a remarkable achievement these days.) Sennheiser’s first move, post-acquisition, inspires closer “cooperation” between newly acquired Merging Technologies and Neumann.Berlin (already a part of the Sennheiser family).