Latest headlines: Mark Coxon on the “back-to-the-office-park” employers and why we should really go back, plus news from Maxhub and more
July 6, 2022 | Volume: 20 | Issue: 25
Now that we’ve taken a breather with the holiday weekend here in the U.S., we can come back to work with fresh eyes and a little more energy. (Unless you’re me, rewatching the entirety of “Stranger Things” and staying up too late but that’s my own problem.) ANYWAY, now that we have a little more time on our hands with InfoComm 2022 over and maybe at least a few weeks before any other trade shows or events, we have some time to reflect! What better way to do that than by taking this quiz via LAVNCH [CODE]? Find out just how many iconic InfoComm experiences you had at the past show. If you’re missing a few, now you know what to look forward to for next year!
In other news, Mark Coxon has some really interesting thoughts when it comes to the “back-to-the-office-park” people. He says that many employers are getting antsy to send workers back to the office, but why? Because of the money the physical office space costs? That’s a reason for employers, not employees. Think instead about the work that’s hard to do from home — that should be what we send people to the office for. It seems silly now that we’re entering a new frontier of everything else but we expect people to work the same way! Let’s put on our thinking caps, people!
We also have a column this time from John Borns over at Exertis Almo. He discusses the idea of “good enough” and how in AV, “good enough” doesn’t always last. In terms of projection, he says “HD content and laser projectors have changed how we need to pair screens and projectors together. If you have an old Matte White screen, and you won’t use a 4K laser projector with it, you’re likely not to be getting the full effect of your new projector. Just as projectors have evolved, so have screens.” It’s worth it to consider what you want your technology to do so that you’re building solutions to last rather than to “just be OK for now!”
Anyway, I hope you all have a great rest of your week. I’ll be in touch next Wednesday (for your next newsletter)!
“We need to get back to the office because … we have an existing investment in real estate or we have all of this furniture and equipment. Or, the latest version: We need to save the local restaurants and retailers that are adjacent to the empty office.” The problem with all of these arguments is that they are based on investments made by companies that may or may not still be relevant today. I’m not saying no one needs an office or that there’s no reason to go back to the office park. In fact, I believe that there are several potential gaps in the fully remote work experience that can be bridged with the physical office. Yet, none of the arguments above confer an advantage or reward for the worker. They are arguments based on sunk costs that try to infer guilt on employees for not returning.
There are plenty of situations where “good enough” solutions are perfectly fine options. I love when I can find a product that I love that is good enough compared to other costlier options. There’s nothing wrong with finding a good value, as long as you’re not violating safety codes. Unfortunately, I’ve noticed an alarming trend towards “good enough” solutions regarding upgrading projection screens in installed systems.