Latest headlines: Mark Coxon on what business we’re in, Murphy Daley on the chip shortage, Steph Beckett on our favorite products at EC
March 30, 2022 | Volume: 20 | Issue: 12
It has been quite the couple of weeks over here at rAVe. We just got back from Enterprise Connect 2022, we had our rePLAY live event today that showed off firsthand what our experience was like at the show, and we are gearing up for ISE and InfoComm.
Mark Coxon begs the question: What business are you in? If your installs are looking strikingly similar to what you were doing in 2019 — maybe it’s time to rethink the business you’re in. After all, although we are in the business of AV technology, we’re really in the business of people. Simplifying processes for people. Making meetings easier for people (to join). You feel me?
Also check out Hope Roth’s latest article with more information about the chip shortage. It’s not going away any time soon, I fear. So she writes more about how we can expect it to affect AV.
Finally, in some big news this week: HP will acquire Poly. Is this a new era in AV with a network/AV convergence? Enjoy all that and more!
To understand exactly why, you really need a much deeper idea of why people resist change, about the concept of sunk costs, and about how companies disincentive R&D. But whether you understand the “why” or not, it is definitely time to ask the question, “What business are WE in?”
It’s a scenario currently playing out at AV integrators all over the world. After a difficult year of pandemic-induced budget cuts, a client accepts a proposal for an install or upgrade. Paperwork gets signed. Purchase orders get cut. Product orders go out. And then … the waiting game begins. Phone calls are made. The waiting continues. More phone calls. More waiting. From the manufacturer to the distributor to the integrator, all anyone can do is wave their hands and say, “well, you know, chip shortage.”
EC was a great reminder of how trade shows used to be — it seemed to me like a hybrid of a trade show in the before times and last year’s InfoComm. As always, our team was so excited to see all the new tech; I decided to outline our top 10 (non-sponsored) favorites here.