Volume 2, Issue 10 — October 31, 2013
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An Open Letter To The A/V/L Community
By Anthony Coppedge House of Worship Technology Consultant
I want to start with an explanation and end with an apology. As a veteran of the A/V/L industry and the house of worship market as a former pastor, I wanted to express my thoughts on how a very small group of the overall church community has been lacking in attitude and actions towards the audio, video and lighting industry. This is written to manufacturers, dealers, consultants, systems integrators and rep firm staff who have had the unfortunate experience of dealing with people that represented the local church poorly.
There have been too many stories of local churches being difficult to deal with or, in some instances, downright horrible clients. In my many years of serving and working within the house of worship market, I’ve had some audio, video and lighting manufacturers, integrators, rep firms and consultants tell me they prefer not to work with churches. Yet at the same time, there are many positive stories of churches going above-and-beyond to build a new reputation as stellar clients. But as we all know, it takes a lot more positive stories to remove the perception from just a few negative ones.
Now I’m just one voice that speaks for my own faith and the churches represented by as Christian, but I’ve been in and around the house of worship market for more than two decades and have seen too many instances where local churches have not treated you, the professional community of audio, video and lighting, as good representatives of this faith. I believe God has led me to admit the mistakes of those churches that have harmed your business or missed the opportunity to be the very best clients you could ever want, and to ask for your forgiveness. Churches are full of people and, like every other people group, there’s always a vocal minority that harms the overall group reputation, as well as being staffed by men and women who have simply made mistakes in judgement. We’re human, too.
For every tough story represented below, I’ve also countered with a positive, uplifting example to balance the conversation and, hopefully, renew your hope in this very large and worthwhile market.
Sometimes, well-meaning church staff and/or volunteer leaders don’t recognize our own limitations. At other times, some of us have stepped over the bounds of ignorance and walked with arrogance, assuming that we have the ability or knowledge to go it alone or, just as bad, assuming most/all vendors are out to take advantage of churches. Both are poor positions for us to take, and for that, we apologize.
Your expertise has become more vocal to our market, most notably through publications and conferences focused on the church market. This has allowed tens of thousands of church leaders to improve our knowledge, sharpen our skills and make better technology decisions. Also, local churches are adding technical staff to their ranks in increasing numbers, helping to shore up previous areas of weakness with more experience and wisdom.
Yet, we know there have been times when a church leader has taken advantage of your customer service or design services, expecting a limitless amount of time and resources to meet his every change in desire or scope. This also applies to those of us who have expected you to take the hit to your bottom line so that we don’t have to re-prioritize our wants. These are our mistakes, and we own that we have missed the opportunity to graciously accept your kindness while also missing our opportunity to bless you in return.
Today, more church leaders are stepping up and ensuring that contracts are mutually beneficial, because they see the value of a long-term relationship with a trusted vendor. They understand that it benefits everyone when you have the ability to not only stay in business, but thrive and grow, making your organization better, which then benefits the church all over again.
For all of the times some churches told you they were going to use your company’s products or services after you’d spent time with them onsite, online or on the phone, helped them fix their problems and identify solutions to get them on the right track, only to have them buy online or from a local vendor in order to save a few bucks in the name of being “good stewards,” we are sorry. Good stewardship means being faithful with our time, talents and treasure. Hiding behind this Biblical truth to justify penny-pinching is, at best, a half-truth, and at worst, a lie. This is a huge miss, and we apologize for those who have done this to you. In fact, if you’ve ever had a church tell you that you should give them a discount — or even be so audacious as to demand something for free — we owe you a sincere apology. You are under no Biblical obligation to do so, even if someone made it sound that way to you. In fact, both in the Old Testament and the New Testament, the consistency is clear: A workman is worthy of his wages. Any discount or giveaway is always at your discretion, whether you’re offering it to a church or a corporation.
There will always be those who want to maximize their investments, which is fine, but there will also be the group that is simply penny wise and pound foolish. The churches that today are looking for vendor relationships to see if you’ll take the time to truly understand them will also take the time to understand you, too. The value of relationship is a core doctrine in our faith, and you’ll find many church leaders taking time to pray for you, your business and even your family. They’ll invest in relationship without any expectation of a financial or contractual benefit. These are the churches that value honestly, loyalty and integrity and give the same in return.
For those church leaders that have tried ‘guilting’ you into reducing your fees or throwing in additional products or services, we humble ourselves and tell you that this is contrary to our faith. Giving to God is about doing so cheerfully, not under compulsion. Any attempt to leverage an emotional plea or spiritual rebuke to get something for nothing is actually contrary to what we believe. There are simply those who sacrifice principle and character in order to benefit themselves, even when the Bible teaches us the very opposite. It only takes a few of these ‘wolves in sheep’s clothing’ to create this negative image, but we still desire to rightly apologize to you for these unfortunate instances.
We know many of you have bent over backwards to work with churches, only to have their mercy meter peg zero when one of their expectations was not met in (or out of) the contract. We are so sorry and ask for you to forgive local churches for not always being the kind of client every vendor wants to work with.
Sometimes, churches have compromised the integrity of your designs to satisfy ill-planned budgets via ‘value engineering’. It is our duty to seek wise counsel; therefore, when we’ve ignored your advice and professional experience, we have both hurt ourselves and, in turn, compromised our relationship with you. Trust equity runs both ways, and all too frequently some churches have failed to earn your trust while you have dutifully earned theirs. On behalf of local churches that demonstrate tremendous integrity, grace and mercy and are delightful to work with, we apologize for times when these character traits were absent.
Just like any other organization, churches are made up of people, too. We’re all flawed, but we desire to example healthy relationships, a gracious attitude and a thankful posture. Sometimes, though, you may have dealt with the ego of a church leader who wanted to use the same systems and technology that much, much larger churches use. And when you told them they didn’t need to spend that much money or use tools intended for much larger, more sophisticated environments, they didn’t listen, instead seeking to comfort themselves in the self-indulgence of technology they didn’t need and couldn’t maximize. It is in these instances where the local church missed the opportunity to example the humility of Jesus for which we’re sorry and apologize for insecure leadership.
Finally, there’s a stigma attached to the church market that has been perpetuated by just enough churches choosing to either slow-pay or no-pay for your time, equipment and/or resources. Quite frankly, there is no excuse. Jesus himself told us to first estimate our costs to ensure we had enough money to complete our projects before we ever begin. He did this as part of a parable for understanding the cost of denying ourselves to follow him, yet the principle applies today. As churches, we must first ensure we are willing to fully commit our plans to God before we ever commission our work to you.
I’ve both witnessed and heard about a number of churches not only paying on time, but actually paying early and even providing help and support for installers and crew when a personal need was realized. Far beyond the contract, churches have invested in personal relationships to demonstrate the generosity, compassion and love that is taught and demonstrated in the Bible. This is the church market that I know and love. This is the kind of client that I know every vendor — from manufacturer to dealer — wants to have working with their employees.
The local church is a unique organization, with a higher standard that we want to meet and exceed. For those who have exampled otherwise, we sincerely apologize, but invite you to experience the majority of the local church market where respect, integrity, and relationship matter. Of course, you’ll encounter a few bad apples in every market segment; I simply believe the House of Worship market should be the exception to the rule. Mutual respect between the house of worship market and the A/V/L industry starts with local churches representing the character of Jesus.
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Refurbished and Repurposed
By Anthony Coppedge House of Worship Technology Consultant
I attend a lot of church conferences and I hear a lot of the same lamenting from smaller churches and church planters: “I wish we had the level of (A/V/L) technology that this church has…” as they stand inside a mega- or giga-church auditorium enjoying the tremendous time, talent and technology accumulated over years. Technology, to these guys, is simply beyond their perceived reach and so they wait until they’re much larger and have more funds to begin leveraging the kind of technology that would serve them well today.
Ah, but the price. It’s not that most of the A/V/L technology is over-priced; it’s simply that new technologies offer enhancements that larger, more sophisticated venues demand. In the meantime, there’s a gap between the technology that smaller churches need and the price point to buy new technology.
Over the years, rental shops have made use of used technology through selling it to these churches, but this has largely been a hit-or-miss scenario because most of this technology is cleaned up, but not fully refurbished. This leads me to what I believe could be a profitable trend for manufacturers and dealers: determining the viability of refurbishing products for sale in limited quantities.
Further, churches would rather buy from the manufacturer or a dealer than someone pulling gear out of road cases. Apple computer charges a premium for their refurbished products, and they aren’t hurting their new product sales in the process.
Does Refurb Hurt New Product Sales?
The major obstacle to this is the obvious fear that by offering refurbished technology, new product sales will suffer because not only small venues will want to save money. Entire projects could be lost to refurbished sales, at what are likely lower margins. One solution is to simply limit the quantities of refurbished products for sale — or even for sale to a specific organization.
Even if there is a small hit to new product sales, there are a few key benefits to selling refurbished products. First is the decision to stay within a family product line, whereby the church staff and volunteers get to know how your technology works. They become familiar with your menu systems, replacement expendable parts and even your support channel. This familiarity is significant because it also represents a growing trust equity. Equally as important is the integration to existing technical infrastructure, whereby similar/same connections, similar software, and programming create a standardization process within the church.
The refurbished products would likely have a limited warranty that was less than the coverage of new products, but the idea here is to provide a 2- to 5-year solution for churches with limited purchasing power as they’re growing and adding more to their annual budget.
Make Upgrading Easier
When the staff and volunteer tech team have developed an affinity for your brand and product family lines, you’ve put the first step into place to create a clear upgrade path. In addition to the refurbished initial sale, special offers can incentivize churches to continuously build onto their technology infrastructure, adding great flexibility and expansion into multiple venues within the church. In this way, the affordability of refurbished products not only create the clear upgrade path, but may be repurposed into other venues.
Another opportunity comes with incentivizing the church through trade-in programs. Obviously, this replenishes some of the refurb channel, but more importantly, it allows for churches to amortize their costs over a longer period of time, knowing that some percentage of the original sale will be applied through a trade-in program. Every bean counter in church will see the clear value. Further, it creates a win/win/win strategy as the manufacturer, dealer, and church all benefit coming and going.
Buy Back Brand Loyalty
You’ve probably made the mental leap to this point — with additional revenue from refurbished products, more brand familiarity amongst the church technical staff and the amortization of costs across multiple years and purchases, you’ll have created the most sought-after part of any company’s marketing strategy: brand loyalty.
As I’ve pointed out in previous articles here on rAVe, my politically-incorrect observation is that “the only group who talk more than women are pastors.” : ) When brand loyalty enters the discussion, you’ll find your Net Promoter Score increasing, along with new client sales. Over the years, I’ve seen this happen time and again — and with both the smaller sales as well as some HUGE sales, all based on the recommendation of an influential church that is LOYAL to their brand.
There may not be a perfect, seamless solution, but the reality is that a strategy needs to be adopted to target the >90 percent of the 300,000 churches with less than 90 people in attendance and the growing number of churches with attendance under 500; not to mention the groups above that which are still growing and looking for budget! Leave a Comment
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DataVideo Intros 3G-SDI DAThe new DataVideo VP-597 is a two-input, three-output 3G-SDI (with re-clock) distribution amplifier that supports embedded audio. Both inputs can be controlled by an A/B switch or GPI remote (non-locked).
A typical application for VP-597 would be to feed six monitors, all in separate locations, with a program output, then use a remote or local switch to display a second source such as a logo, black screen or a test pattern. You could even use color bars as a second source to make sure all the monitors look good. Input sources can be selected using a toggle switch or GPI closure.
VP-597 comes complete with a locking power supply connector, AC/DC power supply and a CD that includes PC software for control via the VP-597′s mini USB port. The software allows you to select input sources and GPI modes (pulse or level), update to the current firmware revision and restore the factory defaults.
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Extron Ships VN-Matrix Codec for 3G-SDI Over IP Extron has just started shipping the VNC 325 3G-SDI — a VN-Matrix series codec that streams SDI, HD-SDI or 3G-SDI video and embedded audio over standard IP networks. The VNC 325 transports low latency, production-quality SD or HD video with embedded audio. Two channels of audio can be streamed with video in low bandwidth applications or up to 16 audio channels can be streamed in ancillary — ANC data blocks of four channels. Form factor improvements from the VN-Matrix 300 Series make it compatible with Extron rack mount accessories.
The VNC 325 uses the PURE3 codec, which provides an unmatched combination of bit rate efficiency, low latency, visually lossless image quality and a high immunity to network errors. It preserves a high image quality and keeps latency to a minimum without the need for Forward Error Correction, which increases bandwidth and encoding delay. Common applications include transport of camera video across a campus, production collaboration and studio to studio media exchange. With its very low encode and decode latency of just 35 ms each, the VNC 325 is also excellent in applications that must support bidirectional communication or remote device control.
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Analog Way Debuts Pulse2 Analog Way’s Pulse2 is a mixer and matrix switcher that’s based on its Midra platform. Pulse2 adds several improvements over the original Pulse, including a size increase — it’s now housed in a 2RU enclosure — with better air circulation and cooling. It now has eight seamless inputs and 14 input plugs: 4x universal analog, 4x DVI-D, 4x HDMI and 2x 3G-SDI plugs and offers something Analog Way is calling CleanCut — the ability to fade through black or loss of sync. EDID management is included for six of the eight inputs.
Pulse2′s two outputs are matrix and can be scaled. It has features such as pan, zoom, edge blending, fade, dissolve, cut, wipe, slide, audio breakaway, audio delay and balanced stereo outputs, plus internal test patterns for setup and two frame layers with background and foreground positions. Analog Way claims that preset management has also been improved. In addition, Pulse2 offers “Swap and Split” — the ability to switch between a PIP and a live background source (Swap), or the display of two PIPs side-by-side on a colored or frame background (Split).
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NanoLumens Aims Studio Pro Series at Broadcast and Live Events NanoLumens today announced its Studio Pro Series LED displays for broadcast studio and live events applications. Launched last wee k at the Atlanta regional section of the Society of Motion Picture & Television Engineers (SMPTE) September meeting, Studio Pro gives users the flexibility of using a curved or flat LED screen.
The company claims to have eliminated the annoyances of pixilation, moiré artifacts and inconsistent color while cutting down on studio lighting conflicts and noisy operation with the Studio Pro Series too. The Studio Pro Series display draws about as much power as a household appliance and can be plugged directly into a normal 110 volt wall socket. Additionally, all NanoLumens displays are made from up to 50 percent reclaimed material and can be completely recycled.
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dB Technologies Intros Sigma Series Active Speaker LineThe new Sigma Series of loudspeakers from dB Technologies is a new portable audio system for live sound that the company says can be set up quickly and can be easily tweaked after rigging.
The Sigma Series features new custom speaker components designed exclusively for the series by RCF, as well as the latest generation of DSPs and dB Technologies Digipro power amplifiers. The series features three cabinets which can be used by themselves, or stacked or pole mounted to create the size system necessary for the venue.
Included in the Sigma Series are the S115 15” two-way active speaker, S215 double 15” quasi three-way active speaker and S118 18” subwoofer:
- S115 — 15” two-way active system: This is a full range FOH speaker featuring a 15” woofer with 3” voice coil couples with a 1.4” high frequency titanium compression driver with 2.8” voice coil on a 60×40 CD horn waveguide. Specs include a frequency response of 46 Hz-20 kHz (+/- 10 dB), a new generation 1000-watt RMS Digipro G2 amplifier and 133 dB max SPL.
- S215 — Dual 15” quasi three-way active system: Many venues demand high SPL and low frequency response. This full range system provides just that in a single cabinet. Loaded with dual 15” phase-plugged woofers with 3” voice coils, coupled with a 1.4” titanium compression driver with 2.8” voice coil on a 60×40 CD horn waveguide, this system is designed to handle considerable loads. Specs include a frequency response of 42 Hz-20 kHz (+/- 10 dB), a new generation 1400-watt RMS Digipro G2 amplifier and a maximum of 139 dB max SPL.
- S118 — 18” active subwoofer: It offers an 18” low frequency woofer with 4” voice coil. Features include a frequency response of 32 Hz-110 Hz with switchable crossover at 80 Hz and 100 Hz, plus a new generation 1400 watt RMS Digipro G2 amplifier. This subwoofer cabinet achieves 134 dB max SPL.
The Sigma Series features 24-bit/48 kHz DSP with system presets (flat, boost) and limiter (dual active peak, RMS, thermal). The Digipro G2 power amp modules are rated at more than 90 percent efficient and designed to ensures that the output of the cabinets remains even and transparent.
Unique to this series is the H.E.T. cabinet housing. Remarkably rugged, the housings are made of premium quality multiply wood with a hardwearing, durable and scratch-resistant coating. Rugged plastic side panels provide excellent protection for the housing as well as integrated grips for transport. The cabinets are also designed so they can be easily stacked, or offer pole mount option.
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Extron Now Shipping Scalers for 3G-SDI and HDMI Cross Conversion Extron is now shipping the DSC 3G-HD A and the DSC HD-3G A scalers for 3G-SDI and HDMI. The DSC 3G-HD A converts 3G-SDI, HD-SDI and SDI video signals to HDMI, while the DSC HD-3G A converts HDMI to 3G-SDI/HD-SDI/SDI. Both products feature advanced Extron video signal processing with 1080i deinterlacing, Deep Color processing, aspect ratio control and additional processing features for optimal format conversion and image quality. A wide range of selectable output rates is available, independent of the input video resolution or frame rate, to ensure compatibility with downstream equipment. For both products, audio from the analog stereo input or the digital video input may be embedded onto the video output.
The DSC 3G-HD A and DSC HD-3G A offer several features that enhance and simplify AV system integration. Both scalers feature input equalization which conditions incoming 3G-SDI or HDMI signals to compensate for signal loss over long input cables. The DSC 3G-HD A includes an SDI input loop-through with reclocking to eliminate high frequency jitter. The DSC HD-3G A features a genlock input with loop-through and two simultaneous 3G-SDI/HD-SDI/SDI outputs.
Enhanced audio capabilities for both products include audio embedding, input gain and attenuation controls, and input audio muting. For the DSC 3G-HD A, analog stereo audio or up to four pairs of AES audio channels from the SDI input can be embedded onto the HDMI output. With the DSC HD-3G A, analog stereo audio or HDMI multi-channel PCM audio can be embedded onto the SDI outputs.
For more information on the DSC 3G-HD A, go here.
For more information on the DSC HD-3G A, go here. Leave a Comment
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Premier Mounts Ships Heavy Duty MountsPremier is now shipping its FPS-200 and PSD-HDCA. The PSD-HDCA’s claim to fame is a one-step process with no special tools required. The PSD-HDCA adapter proves versatile with its ability to adapt to any of Premier Mounts PSD dual pole stands, UFA adapter plates or AV shelves, providing a wide array of mounting options. With a 4.5” bolt pattern, the attached mount has a 100×100-millimeter VESA mounting pattern as well as a tested weight capacity of 500 pounds, making it accessible for a vast amount of displays. With Premier Mounts’ UFA adapter plate series, the PSD-HDCA will easily work with mounts with a 200×200-millimeter VESA pattern as well as any other custom pattern in the UFA series.
The FPS-200 flat-panel lifting mount provides a simple stationary or mobile wall mounted unit that utilizes a motorized lifting and lowering system to help gently guide the display to the desired height. Mounting over the top of a whiteboard, the FPS-200 can be easily adjusted to the desired vertical position and provide a great tool for interactive presentations or classroom learning environments.
The FPS-200 is here.
The PSD-HDCA is here. Leave a Comment
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Earthworks Now Shipping 521 500 Series Pre-AmpEarthworks’ 521 ZDT Preamps for its 500 series racks are now in stock and shipping. Based on the ZDT Pre-amp technology designed by David Blackmer, the Earthworks 521 brings the exacting standards of the ZDT Zero Distortion Pre-amplifiers to the convenient 500 series format, providing a pristine amplification option to the 500 series rack.
The solid state 521 features switchable phantom power, polarity invert and peak amplitude clip detection, just as in the original ZDT Zero Distortion Pre-amplifiers. The transformer-less output stage of the 521 will easily drive long cable runs without loss of quality. Transparent gain is switchable from 5 dB to 60 dB in 5 dB steps.
The Earthworks microphone pre-amplifier topology provides outstanding common mode rejection, excellent overload margin and an incredibly low noise floor, combined with the ultra-wide bandwidth of the ZDT Preamps (1Hz to 200kHz ±0.5 dB) and distortion of less than 1 part per million (0.0001 percent). This exceptional level of performance is maintained over an extensive range of impedances applied to the input, making the 521 suitable for practically any microphone — ribbon, dynamic or condenser.
The Earthworks 521 lists for $999 and full specs are here. Leave a Comment
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AmpliVox Debuts Boomboxes (Yes, Really)AmpliVox Sound Systems has just launched the SL1010 Boombox and SL1014 Listening Center/Boombox combinations. These classic sound system easily adapt to different situations and supports a variety of audio formats, including an AM/FM radio, a top-loading CD player, an auto-stop cassette recorder/player, and SD card and USB ports for student or teacher-generated content. The AmpliVox Boombox combines all these options in an affordable and portable single unit.
With technology changing at a breakneck pace, Amplivox says it can be challenging to find equipment that bridges the gap between older and newer systems. For schools, churches and other organizations on a tight budget, this can cause waste when useful audio resources become obsolete. The AmpliVox Boomboxes makes it easy to access CD and cassette media without the expense of digital transfers or major equipment upgrades. The Boombox runs on external power or batteries and can easily be moved from room to room with the built-in handle. With the addition of the Listening Center, up to six users can plug in headphones to hear the audio without disturbing others.
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Neumann Introduces TLM 107 MicrophoneAt this year’s Audio Engineering Society convention, Neumann announced its newest studio microphone: the TLM 107 large diaphragm microphone.
The TLM 107 features what Neumann calls a “surprisingly fresh design and a novel operating concept.” All of the microphone switch functions are controlled through a navigation switch. The contemporary, intuitive operating concept includes an illuminated pattern display in the chrome ring, with the Pad and Low Cut status LEDs positioned to the left and right. The switch and display are located on the rear of the microphone so as to not distract singers. After 15 seconds, the display is turned off automatically, allowing the TLM 107 to be positioned discretely on the stage.
The newly developed double diaphragm capsule is inspired by one of Neumann’s top models, the D-01. The TLM 107 is particularly suitable for percussion and the finest overtones of stringed instruments. As a multi-pattern microphone made by Neumann.Berlin, the TLM 107 is impressive not only in the cardioid setting, but also delivers balanced sound for all five directional characteristics: omnidirectional, cardioid and figure-8, with the intermediate patterns wide-angle cardioid and hypercardioid.
For all polar patterns, up to 8 kHz the sound reproduction is almost linear, while a slight high frequency boost lends brilliance and freshness to recordings. Particular attention has been paid to the natural reproduction of the human voice, especially the critical “s” sound. Low sensitivity to pop sounds is ensured by an acoustically optimized grille. The capsule is designed to minimize sensitivity to humidity and other environmental influences. For example, the front and rear diaphragms are at ground voltage, thus preventing the electrostatic attraction of dust particles.
Transformerless circuitry permits a high degree of linearity and a large dynamic range. The self-noise of only 10 dB-A is practically inaudible. The maximum sound pressure level, specified as 141 dB SPL, can be increased to 153 dB SPL via the two-stage pre-attenuation, so that sound from even the loudest sources can be transmitted without distortion. The switchable Low Cut with the settings Linear, 40 Hz and 100 Hz has been carefully adapted to practical recording situations: The 40 Hz setting eliminates interference noise below the range of fundamental tones, while the 100 Hz setting is ideally suited to speech and vocal recordings.
The TLM 107 lists for $1,699.95 and complete specs are here. Leave a Comment
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For all you REGULAR readers of rAVe HOW out there, hopefully you enjoyed another opinion-packed issue!
For those of you NEW to rAVe, you just read how we are — we are 100 percent opinionated. We not only report the news and new product stories of the ProAV industry, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories — that’s why you see what you see in most of the pubs out there. We are different: we run what we want to run and NO ONE is going to pay us to write anything good (or bad).
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A little about me: I graduated from Journalism School at the University of North Carolina at Chapel Hill (where I am adjunct faculty). I’ve been in the AV-industry since 1987 where I started with Extron and eventually moved to AMX. So, I guess I am an industry veteran (although I don’t think I am that old). I have been an opinionated columnist for a number of industry publications and in the late 1990s I started the widely read KNews eNewsletter (the first in the AV market) and also created the model for and was co-founder of AV Avenue, which is now known as InfoComm IQ. rAVe [Publications] has been around since 2003, when we launched our original newsletter, rAVe ProAV Edition.
Everything we publish is Opt-in — we spam NO ONE! rAVe ProAV Edition is our flagship ePublication with what we believe is a reach of virtually everyone in the ProAV market. rAVe HomeAV Edition, co-published with CEDIA and launched in February 2004, is, by far, the largest ePub in the HomeAV market. We added rAVe Rental [and Staging] in November 2007, rAVe ED [Education] in May 2008 and then rAVe DS [Digital Signage] in January 2009. We added rAVe GHGav [Green, Healthcare & Government AV] in August 2010 and rAVe HOW [House of Worship] in July 2012. You can subscribe to any of those publication or see ALL our archives by going to: https://www.ravepubs.com
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