Latest headlines: Omar Prashad on what bananas and dragon fruit have to do with AV, Bob Snyder on BridgeComm, plus news from PPDS and more
July 9, 2021 | Volume: 19 | Issue: 25
Happy July, everybody!
Let’s keep this short and sweet this week. Check out the first column in our newsletter from Omar Prashad. What seems like a pretty absurd metaphor quickly makes more sense when you realize how important it is for infrequent AV buyers to be given all the pertinent information before making a purchase. With the right info, it becomes much easier to try something new!
In Bob Snyder’s latest column, you can learn all about BridgeComm — a company that serves the market for space exploration. Bob interviews the company’s CEO and finds out all about what BridgeComm has to do with AV.
I’m sure you can tell also in this newsletter that it’s trade show city. How exciting! Under industry news, check out the story on how DSE is coming back (but probably with new branding and possibly a new name)! Finally, check out the “first look” tour from CEDIA. I can’t wait for the show!
One day at the grocery store, my daughter and I saw a dragon fruit. It looked so cool: pink, oblong-shaped and sort of soft and spiky (all at the same time). We were sold — but we didn’t leave the grocery store with a dragon fruit that day. However, after admiring the dragon fruit for a little while, we put it down and continued along. We didn’t buy the dragon fruit — think about that for a second. Though we wanted to buy it, we stood around and looked at it, only to put it down and continued toward the bananas. That’s precisely the problem most of our customers have with just about every kind of AV system we sell them. Our customers buy AV relatively infrequently; we’re the dragon fruit of their weekly trip to the supermarket.
The CEO of BridgeComm, Barry Matsumori, worked previously for SpaceX and Virgin Galactic and has served as a board member of the Space and Satellite Professionals International. BridgeComm serves the market for space exploration — as well as terrestrial networks for 5G connectivity and applications, and airborne lasercom for applications such as intelligence, surveillance, reconnaissance, in-flight entertainment and backhaul. What’s an out-of-this-world company like BridgeComm doing in the pages of rAVe Europe?
In 2019, Fox News reported the following: “Ajay Bhatt, who led the intel team that created the Universal Serial Bus [USB], told NPR the design of USB ports used to plug in devices such as keyboards, mice, printers and thumb drives is a bit annoying. Frustrated users have created several memes over the years mocking USB devices.” Even the inventor of the original USB thinks they’re hard to use … How far has USB come since?