Volume 18, Issue 8 — April 21, 2021

rAVe HomeAV Edition — Volume 18, Issue 8
Latest headlines: Lee Distad on the Gordian Knot, Omar Prashad on where the sales professionals are in our industry, plus news from Luxul

April 21, 2021 | Volume: 18 | Issue: 8

 
Have you heard of the Gordian Knot story? Legend has it that an oracle prophesied that whoever undid the Gordian Knot in the palace of the Phrygians would rule all of Asia. How did Alexander the Great handle this? What’s the point? How does it relate to HomeAV? Lee Distad answers all these burning questions in his column this week — find it here.

Now that you know about the Gordian Knot, I’ll draw your attention to some noteworthy readings in the residential AV world this week:
  • Crestron: launched a new touch screen smart thermostat called Horizon, which can act in concert with other smart devices like lighting and shading
  • Blustream: released a new line of HDBaseT products, including 8×8 and 6×6 HDBaseT matrixes, a receiver, an extender and an HDMI switch
  • ViewSonic: brought us new monitors with built-in webcams
  • BenQ: announced a new BlueCore laser projector for at-home and commercial golf simulators
  • Biamp: awarded a patent for its Magic Cable, used in the company’s Desono family of business audio loudspeakers
  • PPDS (you know them as Philips Display): reentered the hospitality market in North America with the launch of a new line of hotel TVs

All these stories are linked below. As for your homework — until next week — sign up for LAVNCH WEEK 4.0. It’ll be here before we know it.

— Leah McCann

COLUMNS

 

+ The Gordian Knot [Lee Distad]

The legend goes that an oracle had prophesied that whoever undid the Gordian Knot in the palace of the Phrygians would rule all of Asia. When Alexander the Great and his armies arrived in Gordia, he faced the knot, drew his sword and cut through it. The point of the story of course is that the simplest, most direct solution is usually the best one. There’s a parallel here to the scientific principle of Occam’s razor: that the simplest, least complicated explanation for an observed phenomenon is usually the correct one.

+ Where Are All the Sales Professionals? [Omar Prashad]

Here’s my problem: There are way too many salespeople and way too few sales professionals. In my experience, 99% of all salespeople are just that, salespeople. Not sales professionals. The distinction seems irrelevant; it isn’t, and it’s been giving the profession of sales a bad rap since the beginning of time.

 

PRODUCT NEWS

 

+ Luxul Intros Three New L2/L3 Gigabit Switches [Steph Beckett]

+ Blustream Intros Line of HDBaseT AV Distribution Products [Steph Beckett]

+ ViewSonic Releases Series of Monitors to Support Working From Anywhere [Gary Kayye]

+ Rotel Upgrades 3 Amplifiers in 14 and 15 Series [Steph Beckett]

+ BenQ Releases BlueCore LU935ST Laser Projector for Golf Simulation [Gary Kayye]

+ Atlona and Fusion Research Partner for Music Control Integration [Steph Beckett]

+ Audinate Now Shipping Dante AVIO USB-C Adapter [Steph Beckett]

+ Atlantic Technology Adds FS-WSLR1 Active Bookshelf Speakers [Gary Kayye]

+ Biamp Awarded Patent for Magic Cable [Gary Kayye]

+ Vanco International Intros Five New PulseAudio Products [Gary Kayye]

+ PPDS Launches New Line of Hotel TVs [Steph Beckett]

+ Crestron Launches Horizon Thermostat [Gary Kayye]

INDUSTRY NEWS

 

+ SnapAV Intros ‘Partner Pledge’ Program [Steph Beckett]

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