Latest headlines: Lee Distad on enforcing MAP, Tony Sprando and Kate Couch on the struggles of specifying for homes and more
February 26, 2021 | Volume: 18 | Issue: 4
As 2020 brought us a home building and upgrade boom, 2021 is likely to bring us more creative applications for technology. I am excited to see all the future tech coming from projection companies to address inside projection mapping as art in the home as well as the emergence of LED. LED will be a game changer in high-end homes by the end of 2021. If you aren’t already a dealer for a locally based (meaning, support in your home country) LED company, get signed up. The technology is coming down in price and size, rapidly. By the end of this year, a 110” LED will be in the $15,000 range. Now relegated exclusively to commercial AV, the home is their next target.
Speaking of LEDs, most of the HomeAV integration firms have gotten into “light commercial” in the past year or so. I’d like to let you know, that rAVe has a commercial-AV-focused eNewsletter, too. It’s called rAVe ProAV. It’s the largest global AV publication and if you’re doing any sort of commercial install, I think you may find it helpful. I hope you will consider subscribing here: https://www.ravepubs.com/subscribe
Thanks for reading and enjoy the nice(r) weather this weekend,
Minimum Advertised Price, or MAP, is the lowest allowable advertised price a brand sets to maintain the integrity of its brand image, and the margins of its resellers. While MAP is fixed, it often includes scheduled periods on the promotional calendar where a lower than normal MAP is declared, and may (but not always) include sell-through credits for that period to help resellers maintain their margins even when selling for less during the promotion.
When you’re in your home trying to get work done and you can hear the birds clattering outside or someone listening to music in the next room, the noises meld together. Clients often think that their walls are too thin. Though this may be true what is actually bringing that noise to your attention is the other contributing quieter noises which in tandem compose that loud hum drumming in your ear.
Kevin Carroll’s emphasis on play during LAVNCH WEEK 3.0 reinforced an idea I’ve had for a while and highlighted something I feel may be a huge gap in the industry — the absence of an AV Sandbox. If our designs are too logical and need to mirror human behavior, then where is the place where we are testing our interfaces with real people? Where is the knowledge sharing between companies of how people interact with different systems, workflows and interfaces?