Hello, European #AVtweeps! In this newsletter, I have plenty of news to get you through the end of the week:
Kayye’s Krystal Ball: Gary Kayye’s annual article with his predictions about our industry over the next year. He also goes over his predictions from last year so you can see what he got right and what he got wrong.
If you’ve been wondering about the metaverse and what it has to do with us in the AV industry, Scott Tiner has a great article that breaks it down for us. Hint: If you’ve ever played SimCity, it’s like that. But the money you get can be used other places!
Finally, check out the newest products from Kramer that launched the company into the UCC market, some acquisition news from Midwich Group plc and more.
Welcome to my 22nd annual Kayye’s Krystal Ball! I can’t believe I have written this article 22 times. I am beyond humbled by how many of you read this; last year, it was viewed by over 90,000 #AVtweeps. #LOVE
In IT (and therefore AV as well), we certainly don’t have a shortage of our acronyms and buzzwords. When Meta, formerly known as Facebook, changed its name in October, the newest buzzword, “metaverse,” exploded into our feeds. We have heard the word countless times, but what the heck does it really mean? What, after all, is “the metaverse?”
As technology people, this may seem counterintuitive. If people are in more meetings and using platforms like Zoom and Teams coupled with cameras, microphones, displays and screen sharing appliances, how can collaboration be down? The answer is that we use the word “collaboration” incorrectly as an industry. Meeting online is not collaboration any more than sharing your screen is collaboration, and we need to recognize this if we have any hope of helping our customers solve their hybrid work and collaboration issues.